– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –
Here’s a fact: Most things in life cannot be “transformed” into more valuable
states very easily. They can’t be changed from one state to another... from one value
Meaning...It’s not that easy to turn one dollar into two.
Or Turning a seed into a plant... too much hard work.
But through branding. Oh, yes...branding.
Branding is one of the FEW things that can be make things FAR more valuable – with an amazingly small amount of time, effort, and energy.
The way a product/service/idea is presented makes all the difference.
The name that you give your product or service is the highest- leverage Marketing you can do.
Say something one way, and no one listens. Say it another way, and people will do anything, head for the voting booths, or take out their cash.
Here’s the most important lesson you’ll learn in Product Marketing:
How You Say It Matters!
By saying something a slightly different way, you can TRANSFORM the value of something from very low... to very HIGH.
You may not be able to turn lead into gold easily, but you can turn your ideas into MONEY easily, if you understand this approach I'm about to teach in this course.
By the way, you can (and should) use this approach I’m about to teach you with your MARKETING. It’s one of the best things you'll learn in fact.
Brand Alchemy is my most in-depth course on creating a high-value digital product. Deep workshop on getting into the head of your customer and creating names that stick and sell. By the end of the course you’ll be able to create names that not only stick but charge a premium price for.
What you'll learn in this course:
Who is this course for?
So if you're ready to create brand names that stick and sell, then go ahead join my course by clicking "Take my Course" or "Add to Cart"
...and let's start the process of BRAND ALCHEMY.
You will learn how just by changing the words you use for your products, you can change the way people perceive its value.
You will learn why branding and the way you present your self can have a serious impact on how people see you regardless of whether it is true or not.
You will learn how to use the secret of Brand Alchemy to make money in your business and increase your sales.
You will learn about how buyers really think about products/services/ideas when they are looking to buy.
You will learn why people are not good at figuring out how much things are really worth.
You will learn the techniques used to change the value of your good to mean more.
You'll learn that people don't value the techniques you offer them but the name.
You'll learn and see examples of titles that instantly changed the value of a product to 100x more.
You will learn the theory behind creating titles that create massive value.
You'll learn some don't-dos when you're creating a name for your product or service.
You will learn how to create a name that act likes a piece of marketing material for you and does the selling for you.
You'll learn the four elements that if you were to incorporate them, you will have a successful name that is NEVER forgotten.
You'll see some examples of brand names that are sticky and use them as inspiration.
Here is an exercise you can follow to create a powerful name for your business.
Here's an exercise for translating the value of your offering to mean much more to your prospects.
We'll conclude the course and give you some next steps.
You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.
I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.
With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through marketing strategy, product development, automation, lead generation and engagement through content marketing.
My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.
My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.
Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.