Brand Alchemy: Create Brand Names that Stick & Sell

How to make & name your ideas, techniques, and products FAR more valuable using “Magic” value-creating techniques!
4.6 (12 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,786 students enrolled
Instructed by Basim Salim Marketing / Branding
$19
$100
81% off
Take This Course
  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2016 English

Course Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Here’s a fact: Most things in life cannot be “transformed” into more valuable states very easily. They can’t be changed from one state to another... from one value to another.

Meaning...It’s not that easy to turn one dollar into two.

Or Turning a seed into a plant... too much hard work.

But through branding. Oh, yes...branding.

Branding is one of the FEW things that can be make things FAR more valuable – with an amazingly small amount of time, effort, and energy.

The way a product/service/idea is presented makes all the difference.

The name that you give your product or service is the highest- leverage Marketing you can do.

Say something one way, and no one listens. Say it another way, and people will do anything, head for the voting booths, or take out their cash.

Here’s the most important lesson you’ll learn in Product Marketing:

How You Say It Matters!

By saying something a slightly different way, you can TRANSFORM the value of something from very low... to very HIGH.

You may not be able to turn lead into gold easily, but you can turn your ideas into MONEY easily, if you understand this approach I'm about to teach in this course.

By the way, you can (and should) use this approach I’m about to teach you with your MARKETING. It’s one of the best things you'll learn in fact.

Introducing...Brand Alchemy

Brand Alchemy is my most in-depth course on creating a high-value digital product. Deep workshop on getting into the head of your customer and creating names that stick and sell. By the end of the course you’ll be able to create names that not only stick but charge a premium price for.

What you'll learn in this course:

  • How to increase the value of your product by giving it the right name. (Note: many customers will judge your product by what you name it, it’s important you get this right)
  • Not all products are equal – discover advanced product design strategies so you can command a premium price for any product you create
  • Uncover the worst (but AVOIDABLE mistakes) businesses make why coming up with a name and how you can avoid it.

Who is this course for?

  • You have a quality product you’re proud of but want to give it a name that is worth the effort you’ve put in and more. 
  • You’re thinking about a name for your product but don’t know whether it will stick in people’s mind.
  • You have a quality product you’re proud of. I only work with people who know that providing value is the only way to be successful.
  • You have a product or service and you want to promote it online — through your website, email, blog posts, sales pages, or social media.

So if you're ready to create brand names that stick and sell, then go ahead join my course by clicking "Take my Course" or "Add to Cart"

...and let's start the process of BRAND ALCHEMY.

What are the requirements?

  • You're patient, deliberate, and methodical. You're committed to spending the time to learn how to create brands the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.
  • Students should have a strong idea of their ideal customer and their needs and wants.
  • They should ideally have a customer avatar handy.

What am I going to get from this course?

  • How to increase the value of your product by giving it the right name. (Note: many customers will judge your product by what you name it, it’s important you get this right)
  • Learn the different techniques they can use to make sure their brand name is memorable.
  • Not all products are equal – discover advanced product design strategies so you can command a premium price for any product you create
  • Uncover the worst (but AVOIDABLE mistakes) businesses make why coming up with a name and how you can avoid it.
  • Create names for your products, concepts, and ideas that instantly pull your customer in and they won’t forget
  • Talk about their products in a way that pulls customers in, instead of brushing you off.

What is the target audience?

  • Anyone who is in the process of creating products, services, concepts and ideas for their business.
  • Anyone who is looking for ideas on how to create a magnetic name for themselves.
  • This is not for someone who already has created names for their business but doesn't not want to change them.
  • You have a quality product you’re proud of but want to give it a name that is worth the effort you’ve put in and more.
  • You’re thinking about a name for your product but don’t know whether it will stick in people’s mind.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course & Instructor
Introduction from the Instructor
Preview
01:09
05:29

You will learn how just by changing the words you use for your products, you can change the way people perceive its value.

03:49

You will learn why branding and the way you present your self can have a serious impact on how people see you regardless of whether it is true or not.

04:58

You will learn how to use the secret of Brand Alchemy to make money in your business and increase your sales.

Section 2: The Alchemy of Value: Translate Your Goods/Services so People will Pay MORE
04:47

You will learn about how buyers really think about products/services/ideas when they are looking to buy.

02:36

You will learn why people are not good at figuring out how much things are really worth.

05:48

You will learn the techniques used to change the value of your good to mean more.

Section 3: The Alchemy of Names: Increase The Perceived Value By A Factor Of 10 – 100x
02:26

You'll learn that people don't value the techniques you offer them but the name.

02:02

You'll learn and see examples of titles that instantly changed the value of a product to 100x more.

03:51

You will learn the theory behind creating titles that create massive value.

01:01

You'll learn some don't-dos when you're creating a name for your product or service.

01:11

You will learn how to create a name that act likes a piece of marketing material for you and does the selling for you.

02:10

You'll learn the four elements that if you were to incorporate them, you will have a successful name that is NEVER forgotten.

02:59

You'll see some examples of brand names that are sticky and use them as inspiration.

Section 4: Doing Alchemy: How to Create Names & Translate them for Massive VALUE (exercise)
01:45

Here is an exercise you can follow to create a powerful name for your business.

Creating a Powerful Name (Exercise) – PDF
Article
01:29

Here's an exercise for translating the value of your offering to mean much more to your prospects.

Translating the Value of Your Offering – PDF
Article
Section 5: Course Conclusion
01:19

We'll conclude the course and give you some next steps.

Thank You and a Little Favour!
00:40
Connect with Me
1 page
BONUS: A little gift for you...
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Basim Salim, Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

Ready to start learning?
Take This Course