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The BEST Way To Brainstorming Business Brilliance - See How Easily You Can Now Solve Problems, Make Difficult Decisions and Brainstorm Brilliant Business Ideas
An open invitation, for you to join a revolution in thinking…
What if you could EASILY DOUBLE the speed at which you solve problems, make decisions, and brainstorm brilliant ideas – all before the end of today?
Imagine then … if you could empower other people with this same mindset – forcing everyone around you, to not only THINK – but also ACT differently.
Sounds almost impossible, right?
Let me explain…
Did you know, your thinking is a skill you can improve – anytime you like?
We are most often taught WHAT to think, but never HOW to think…
Steve Jobs said it best,
“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking.
Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”
Everything Is Driven By Your Ideas
Your most CRITICAL skill in both your business and personal life – is your ability to generate these ideas.
Not just any ideas, though…
You want to start brainstorming brilliant business ideas, ones that possess the power to take you from good to great in your chosen industry.
You need ideas that speedily solve your biggest problems and help you make decisions quickly – even in the toughest of circumstances.
You can use your newfound brainstorming powers for absolutely anything you like, including:
Nothing else gives you that unfair advantage in your marketplace, quite like brainstorming … REGARDLESS of the market you are in – or what product or service you offer.
Brainstorming is a special skill, and just like any other skill, you can learn it, practice it, and then apply it to ANY situation – and in ANY area of your business and personal life, you like.
You want to know the best part of all? Joining this revolution in thinking is not as hard as you may think...
Introducing Brainstorming Business Brilliance
You get instant access to carefully crafted fill in the blank templates, action-sheets, work-sheets and videos, ALL designed to get you up and running brainstorming brilliant ideas – as fast as possible.
By the time you complete this course, you will have:
Take your problem solving, your decision making, and your business idea generation – to ANOTHER LEVEL entirely when you discover, learn and then start implementing techniques like:
Here’s What The Experts Say…
“Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.” Says the world’s foremost teacher in thinking, Dr. Edward de Bono.
Dr de Bono claims, “Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.”
Einstein tells us, “Education is not the learning of facts, but the training of minds to think.”
Henry Ford reminds us, “Thinking is the hardest work there is, which is probably the reason why so few engage in it.”
Harvey S. Firestone said, “If you have ideas, you have the main asset you need, and there isn't any limit to what you can do with your business and your life. Ideas are any person's greatest asset.”
“Regular brainstorming” says Tom Kelley “is as critical to an Organization as regular exercise is to health. It creates a responsive innovative culture.”
Richard Branson says, “Two heads are definitely better than one and by brainstorming as a team and sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.”
Marsh Fisher explains, “The real true source of power in any company today is ideas–the rest is housekeeping… Ideas are the DNA of everything that is worthwhile.”
Countless more examples could be added here…
However, I’m sure you get the point,
So in the words of Winston Churchill, “Let our advance worrying become advance thinking and planning.”
Nothing is more PROFIT PRODUCING to you, than the power you already possess, to solve problems, make difficult decisions, and begin brainstorming brilliant ideas – starting today…
Plus, You Get My Better-Than-Money-Back Guarantee…
Begin Brainstorming Business Brilliance, starting right now on your computer, smartphone, or other portable device, RISK-FREE for 30 days!
Simply follow the easy to understand videos and action-sheets to discover, learn and then start implementing, ALL these brilliant brainstorming methods and techniques.
And if for ANY reason whatsoever – you’re not totally satisfied and happy with your new found way of thinking about your business and brainstorming brilliant ideas…
Simply let me know before the 30 days are up, and I’ll give you a full refund of all your money. No questions asked, no hassles.
You have nothing to lose by trying out these brilliant brainstorming methods, and a whole lot of game-changing ideas to gain.
Think about it this way…
If even ONE of these methods and techniques forces, you to look at your business and life in a new and different way – would it be worth it to you?
If so, then go ahead… join this revolution in business thinking, TODAY.
You will be totally thrilled – when you see the RESULTS.
Not for you? No problem.
30 day money back guarantee.
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Do you know what one of the most important skills you can acquire in both your personal and business life is? The most important skill in business isn't a technical, marketing, or sales skill.
It's not even strictly related to business.
This essential skill is your ability to brainstorm.
Ideas drive everything in your life, in the world, and in business. The ability to brainstorm allows you to efficiently generate ideas and then evaluate those ideas to find the right one for the situation at hand.
You can use brainstorming for absolutely anything you like, including:
|Section 1: The Basics of Brainstorming|
Brainstorming is the process of generating ideas through intensive idea sessions.
Alex Osborn first popularized the term, in a book he wrote called Applied Imagination.
Brainstorming can be done either individually or in groups.
In the realm of business, brainstorming is most often done in groups. Multiple brains are better than one. There's more chance someone will suggest the best solution, and you get many different perspectives.
The secret to successful brainstorming is in the environment that you create for yourself and how you cultivate your ideas. While there is no bad idea, theoretically, when it comes to brainstorming, there is such thing as ideas that are not on target.
Keeping your focus during this task is something even the most seasoned business professionals struggle with.
The largest factor in your ability to stay on task while brainstorming is going to be your environment.
The term environment can mean many different things to many people. For example, Sir Isaac Newton is believed to have discovered the idea of gravity while thinking in an apple orchard. Whether you thrive in an office setting or sitting on a beach, there are some things every good brainstorming environment should have.
Group brainstorming sessions are most effective because they allow each individual to bounce their ideas off of someone else. Additionally, sometimes just general conversation with another person can help generate a unique idea you might not have thought of otherwise.
However, more people mean more distractions.
For a group brainstorming session, you need to have some ground rules and make sure that all participants are on board with them.
There are two benefits to setting time limits for your brainstorming sessions.
One reason individuals lose focus is because there is no end in sight. The question, of course, is what kind of time limits should you set.
Professor Alejandro Lleras of the University of Illinois was hailed for his findings that discovered how breaks actually improve productivity.
According to his research, performance declines when individuals are focused on one specific task for too long. It's believed that this is the reason why individuals who multitask can sometimes be more productive.
Brainstorming is a type of creative process that goes beyond everyday thinking. It requires more of our energy and, therefore, deserves more time to “recharge.”
A good way to keep focus and not burn out is to take many breaks. Different types of breaks should be allotted to your team, depending on the brainstorming session at hand.
If you are brainstorming in a group, create a fun environment where everyone feels safe, and there is no judgment. You might introduce some game elements to make it easier for everyone.
The more enjoyable you can make your brainstorming sessions the better. If you make it fun, it will feel like play time for people and creativity will flourish.
Additionally, if you make it fell like hard work, complicated, or something that requires a lot of effort, you may find it harder to keep your group motivated throughout the brainstorming process.
If you’re brainstorming session relates to a specific product or service, then one of the best things you can do is have each person on your team assume the role of the customer.
Harper Lee wrote in her prize-winning novel, To Kill a Mockingbird,
“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.”
And that concludes The Basics of Brainstorming Section. Great work!
It should now be clear to you, why one of the most important skills in business is your ability to brainstorm, and why you should be using Brainstorming sessions to not only solve any problems that may come your way, but also to start generating as many ideas, concepts and “Aha” moments as you can.
Let’s now take a quick recap of the Key Points you learned from this section, and then you can get started on your first Learning Activity.
|Section 2: The Evaluation Phase - What to Do with Your Brainstorming Ideas|
A brainstorming session can help you generate ideas, and in the following sections, you will learn some great brainstorming techniques, you can put to use right away.
But first, you'll also need to know what to do with the ideas your brainstorm sessions generate.
The purpose of brainstorming isn't just to list ideas, but to bounce these ideas off each other. There needs to be feedback and a selection process to narrow your list down and select only the right ones.
The first step is to decide how many ideas you need to generate.
The process of turning your bulk ideas into a handful of usable ideas starts with the evaluation stage.
Evaluating your ideas helps you determine what kind of viability they have. The viability of an idea directly relates to how useful it can be for your business. Sometimes even the greatest idea doesn’t have the right backing it needs, for it to be feasible at this point in time.
Here’s a great three-step approach you can use to evaluate your ideas.
Let’s start with the first question in the evaluation process – Does it solve the problem?
Answering this question goes beyond the standard yes or no.
To determine if an idea is worthwhile, you need to break it down and ask yourself different questions that will lead you to the ultimate yes or the ultimate no.
Another Important Factor Is Feasibility
In brainstorming, thinking outside the box is always stressed. But if you think too far outside the box, the ideas you come up with will be impossible to carry out.
It could be said the feasibility of an idea then comes down to these three things:
Research Is Often More Important Than Anything Else In The Evaluation Process
You not only want to determine if you’ve come up with something that is unique and original, but you also want to feed off of data from people who have done similar things as you to see how it benefited them.
This is especially true if you are trying to work within a highly competitive market.
The next question you have to ask yourself is what do you do when you have some really good ideas that just aren’t quite there yet. Building on existing ideas is one of the best ways to minimize the amount of effort that goes into generating that next great idea.
Some additional approaches to enhancing an idea you already have include:
Excellent work, you have made it to the end of The Evaluation Phase Section.
By now you should not only have a firm understanding of what to do with all your brilliant brainstorming ideas but also ways to build on any existing ideas, you might already have.
Let’s now take a quick recap of the Key Points you learned from this section, and then you can get started on your next Learning Activity.
|Section 3: Brainstorming Techniques, Methods And Tools|
Mind mapping is a visual brainstorming technique, used in the past by the likes of Leonardo da Vinci and others. It was first popularized by British author and educational consultant Tony Buzan.
With mind mapping, you start with a central idea and "map" your ideas out of it. The center of your map is the topic, question or problem that's the objective of the brainstorming session.
You then add ideas around the center. These ideas branch out. You end up with what looks like a map.
You found out mind mapping thrives on creative visuals, and by now you should also have a good idea of how you can start employing mind mapping into your everyday workflow.
Let’s take a quick recap of the Key Points covered in the mind mapping module, and then you can get started on your mind mapping Learning Activity.
A list of Brainstorming Tools and Resources for you to use.
The challenger method involves questioning assumptions or common ideas to generate ideas that are "outside the box." It gives you a new way of thinking about an old idea.
Take your topic and create a list of things you hold to be true about the topic. These are your basic assumptions.
Once you have a good list, take each item and ask yourself, "Is this really true? What if it weren't?"
You discovered that the challenger method involves questioning assumptions and commonly held limitations, to generate new "outside the box" ideas. It gives you a new way of thinking about an old idea.
You found out The challenger method is not only a great brainstorming technique, but it’s also a fantastic critical thinking exercise, and if you get into the habit of thinking like this, you'll be sure to boost your creativity.
Let’s look at some of the Key Points we touched on from the challenger method module, and then you can get started on the challenger method Learning Activity.
The random input method is a very creative way to brainstorm that triggers your imagination.
Associated with Edward de Bono’s lateral thinking strategies, it involves taking some random input from somewhere that's not related to the topic of your brainstorming and using this random thing to inspire ideas.
The random input could be a word, a picture, a sound, or anything else that opens new lines of thinking. You make associations with your topic and the new input, or make associations between different random inputs, and come up with new ideas.
You discovered the random input method isn't something that magically gives you the answer. Rather, it's a form of outside stimulus that gets you to think differently and thus come up with new ideas.
The random input method is a very creative way to brainstorm that triggers your imagination as it involves taking some random input from somewhere that's not related to the topic of your brainstorming and using this random thing to inspire ideas.
Let’s take a recap of some of the Key Points covered in the random input module, and then you can get started on the random input Learning Activity.
With the new perspective method, you take the problem and consider it from another perspective.
There are a variety of different ways you can do this.
You could take another person's point of view. For example, try considering the issue from the point of view of your customers, or someone in another country.
You can choose a famous person, public figure or person from history and try to consider the problem from their point of view. How would Steve Jobs deal with your human resources problem, or what kind of branding concept would Socrates come up with?
Instead of a different person, try seeing the problem from a different era in time. Take your modern business problem back to Ancient Rome or Medieval Japan.
You found out that with the new perspective method, you take the problem and consider it from another perspective. And that there are a variety of different ways you can do this.
You could take another person's point of view. You can try seeing your problem from a different era, another part of the world or another industry etc…
You also discovered that the new perspective approach to brainstorming is arguably one of the most effective because it takes you out of the business mindset and puts you on the other side of things.
Let’s take a look at some of the Key Points touched on in the new perspective module, and then you can get started on the new perspective Learning Activity.
Speed Thinking Is Brainstorming Turned Up A Notch
Whenever brainstorming, it's always good to time your sessions and get as many ideas down as possible. Speed thinking does the same thing but takes it a step further by imposing tight time limits and putting on a bit more pressure.
There are a variety of speed thinking techniques, but all involve setting a time limit and giving participants a goal. An example might be something like 20 ideas in 2 minutes. It puts the pressure on the participants to come up with as many ideas as they can.
You can create other rules and parameters to gamify it and increase your efficiency. You can add to the competition factor of this by offering a prize such as a gift card to the individual with the most complete idea or the most original idea.
You found out, speed thinking is like brainstorming turned up a notch, and that there are a variety of speed thinking techniques, most of which involve setting a time limit and giving participants a goal.
You also learned about a speed thinking variation called 6-3-5 Brainwriting. (also called Method 635 or the 635 Method.)
Let’s now look at some of the Key Points touched on in the speed thinking module, and then you can get started on the new perspective Learning Activity.
Freewriting, also called stream of consciousness writing, is an exercise used by writers to stimulate creativity, generate ideas or warm up.
It involves setting a time limit and writing from start to end with as little thinking, self-correcting, judging or editing as possible. We briefly touched upon stream of consciousness writing at the start of this course.
This form of brainstorming is particularly beneficial for introverted minds. While it starts with simply writing what is going on in your head, over several minutes, can actually evolve into ideas that are relevant to your current task.
You now know freewriting, also called stream of consciousness writing, is an exercise often used by writers to stimulate creativity, generate ideas and warm up.
You can think of stream of consciousness writing like dreaming as when we are asleep, we think of a lot of crazy and bizarre ideas. With the freewriting method, you are basically constructing the dream while the problem is in the back of your mind.
Let’s go over some of the Key Points touched on in the freewriting module, and then you can get started on the freewriting Learning Activity.
This Method Is Called The Stepladder Technique
Developed by Steven Rogelberg, Janet Barnes-Farrell, and Charles Lowe, it allows your group members to contribute to the brainstorming session on an individual level beforehand.
This not only helps your members stay on track but also stops then being influenced by other members of the brainstorming session.
The stepladder technique can often result in a wider variety of ideas, and this approach is favored by some businesses because it harnesses the power of both individual and group brainstorming.
Group brainstorming helps us enhance ideas as they come, but it has the potential to extinguish individual ideas before they are expressed. This approach allows you to combine both possibilities for maximum results when brainstorming.
You discovered that the stepladder technique allows your group members to contribute to the brainstorming session on an individual level beforehand. This helps your members stay on track and also stops then being influenced by other members of the brainstorming session.
You found out that this approach is favored by some businesses, as it harnesses the power of both individual and group brainstorming. As a consequence, the stepladder technique can often result in a wider variety of ideas.
Let’s have a look at some of the Key Points touched on in the stepladder technique module, and then you can get started on the stepladder technique Learning Activity.
|Section 4: Barriers to Effective Brainstorming|
We’ve discussed different techniques, different personalities, and the different benefits of brainstorming, now we need to talk about the different barriers that can hinder your brainstorming success.
Setting the stage for a successful session has just as much to do with your environment as it has to do with each individual team member.
In a traditional brainstorming setting, there are many obstacles you might face including:
Barriers such as these can exist on both an individual and group level. The result can be wasted time, money, and effort. As the individual coordinating the brainstorming session, it’s your task to analyze these different barriers in relation to your team, beforehand.
You could say that this is your own personal brainstorming session before the brainstorming session.
Several days before a brainstorming session you want to be sure the participants all get and understand the goals of that session. It saves time and effort when you ensure each person participating comes to the table ready to share their ideas and get to work.
The last thing you want to do is waste time clarifying the whole reason everyone is there.
As previously mentioned, a common problem is group think. Group think most often occurs when the first really good idea of a brainstorming session emerges. Instead of continuing to explore and search for ideas, everyone agrees that this dominant idea is suitable.
It also occurs when there are too many like-minded individuals in a group who see one idea and agree that it would also be their idea.
Another reason group think occurs is because individual participants think, "I won't come up with anything as good as that idea," and give up trying.
The first step to controlling this is getting ahead of the situation before it arises.
One of the biggest challenges can be overcoming bad group dynamics.
If some team members are intimidated by other members who are dominant or more sociable, they may become passive or shy. Bad group dynamics also come from non-office related drama.
Perhaps two individuals don’t see eye to eye in or out of the workplace. A bad breakup could create tension between two other teammates. Or even a general personality clash could make it difficult for some individuals to work with others.
It stands to reason that most people face a fear of being judged by their coworkers.
We live in a time where individuals are criticized for everything from their sexual orientation to the color of their hair to whether or not they wear glasses. In some business environments, the critique of peers can be extreme.
Individuals who constantly feel like their opinions are being judged or are lesser to those of their colleagues are less likely to open up to their own creative ideas in a brainstorming session.
It's harder for some groups of people to get into brainstorming mode than others.
This can waste time and stand in the way of idea generation. Instead of brainstorming "cold," you might start off with a fun, creative warm-up activity to get everyone into a playful, less reluctant state.
The word association technique makes a great icebreaker.
If the target of the brainstorming session is too general or if there are multiple targets, it will be hard to get anything out of the session.
In general, the more specific the problem, the easier it is for people to come up with good ideas for that problem.
If for example, you have a brainstorming session to come up with a new product's name, how it should be advertised and how it should be packaged, this should be broken up into three individual sessions.
When a brainstorming session gets going, and participants are enthusiastically offering one idea after another, it's easy for the session to spin out of control.
The moderator needs to keep control over the structure of the session while also allowing its members the freedom to generate ideas.
“Be a yardstick of quality.” Said Steve Jobs, “Some people aren't used to an environment where excellence is expected.”
A brainstorming session is wasted if you have no criteria for evaluation.
After the session is over its important to look at each idea and determine whether it is good or bad. Guidelines should be established before the brainstorming session.
You may need to have a different set of guidelines depending on what type of brainstorming session you are holding, i.e. naming a product vs. coming up with new marketing ideas; or based on the technique that is being used.
Fantastic work, you made it to the end of the last Section Barriers to Effective Brainstorming, in which you discovered setting the stage for a successful session has as much to do with your environment as it does with each individual team member.
And by creating the right dynamic for creative flow, you create the perfect storm for brilliant brainstorming.
You found out that in a traditional brainstorming setting, there are many obstacles you might face - and also how you can avoid them.
Let’s now take a quick look of the Key Points you learned from this section, and then you can get started on your last Learning Activity.
You made it to the end of the course.
You've learned a great deal about brainstorming over the course of these lessons. One more takeaway that's very important is enthusiasm drives brainstorming.
Participants need to be excited about the task at hand, and they need a fun, safe, relaxed and playful environment to let their ideas fly.
If brainstorming feels like a drag or participants start to get discouraged, it's better to stop the session and try again at another time than to try to force it.
This is because forced brainstorming generally doesn’t work.
Remember brainstorming is not just for use in your business life, it’s a great tool you can use anytime to also enrich your personal life and the life of others around you.
With that being said, we now want to wish you the best of luck, with all your brainstorming brilliance – and be sure to let us know how you get along with all your brainstorming activities and success.
Until next time, take care!
|Section 5: Bonus Audio : Powerful Problem Solving (MP3)|
Problem-solving is an incredibly important skill and something that can make life much easier once you get good at it.
Of course the specific skills required in problem solving will always vary depending on the type of problem in question but becoming 'generally' better at problem solving is also certainly possible.
And once you achieve this, you'll have the ability to overcome almost anything life throws at you with much more efficiency and effectiveness… no small matter!
Problems are generally considered to be 'bad things' but actually, that doesn't always have to be the case.
A problem at work, in your relationship, or with your finances is going to be bad news yes – but some people thrive on problem-solving and if you're that kind of person then they can actually be very rewarding and exciting.
Problem solving is a very broad skill and thus it is one that can be highly useful in a range of different situations. Essentially, problem solving is the 'master key' to helping you accomplish everything more quickly and efficiently and is perhaps the single most useful skill to cultivate.
The question is… how do you go about cultivating this skill?
For many of us, the initial reaction to any problem that seams unsurmountable is to panic.
Car won't start when you're stuck in the middle of nowhere? Suddenly you have a wealth of potential problems and issues that will be running through your head: you're going to be late, you're going to starve, you have no phone, you're cold, you're scared… these are all issues but they are not the main problem and in some cases they can serve to distract you from the matter at hand.
What you need to do then is to take a breather, get a grip and define your problem.
Problems come in all shapes and sizes but one of the most common types of problems you will face in a professional or personal setting is the need to choose between two possible solutions.
In these cases, you may find yourself forced to pick between two equally viable options and in that case you can end up frozen in indecision.
Often this won't mean picking between two things at all, but deciding on action or inaction, or keeping things the same versus making a change.
There are many checklists for problem solving which tend to focus on things like 'listing resources' and 'defining the problem'. In many cases, these problem solving solutions will help you to come up with an answer and can certainly increase your chances of getting a positive outcome.
When you think of problem solving, what
comes to mind?
For most of is it will probably be someone sitting at a desk, scratching their head and chewing a pencil. That is to say that we normally think of problems as things that we do slowly over time and in a considered fashion.
When trying to find out what people really believe, productivity gurus and therapists will often use a technique called the 'five whys'.
Here you ask the question 'why' five times to uncover what's at the root of it. For instance then, if someone says they want to be a rock star, asking them the question 'why' five times might tell you something insightful about their personality.
Got a problem you just can't solve?
Here are some steps you should always take to try and overcome it… Read on and there's a very good chance you'll be able to solve whatever it is that's troubling you right now.
Got a challenging problem that's causing you stress and preventing you from working to the best of your abilities? Then take a lie-down! While lying down on the job might sound like the worst thing you could do when you have a problem, it's actually one of the very best options of all.
Let's take a look at why…
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