Brain and Behavioral Science Fundamentals
4.5 (3 ratings)
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Brain and Behavioral Science Fundamentals

An Introductory Course To The Brain And Behavioral Science Curriculum
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13 students enrolled
Last updated 6/2017
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 43 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe the foundational and recent reserach in brain and neuroscience and ideas of how to apply brain and behavioral science to understand the behavior of the people you interact with, including customers, co-workers, friends, and family. You will better understand how people make decisions and take action. This is an overview course and it also helps you decide if you want to learn more, and, if so, which areas you should explore next.
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about human behavior.
Description

Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone? This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn both the foundational and the latest research about human behavior. Whether you are a marketing professional, salesperson, team leader, manager, teacher, or designer, if you want to understand people, then you need to know the science behind human behavior. 

This course is the first course in our full Brain and Behavioral Science (BBS) curriculum of courses. Register now and get started right away to learn the basics of brain and behavioral science.

There are no prerequisites to take this course. You do not need any additional software or materials. 

Who is the target audience?
  • Business professionals, product managers and owners, marketing professionals, designers
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Curriculum For This Course
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Introduction To The Brain and Behavioral Science Course
1 Lecture 02:14
+
Core Concepts of Brain and Behavioral Science, Part 1
4 Lectures 19:12

In this lesson we cover some of the basic concepts of psychology and behavioral science that affect how we process information, think,and decide: Biology and behavior and what gets visual attention.

Preview 04:02

Unconscious Mental Processing
05:53

Kahneman's System 1 and System 2 Thinking
04:32

Our Brain Mediates Perception
04:45

Test your knowledge with this quiz.

Quiz 1
6 questions
+
Core Concepts of Brain and Behavioral Science, Part 2
4 Lectures 21:31

In this lesson we cover more basic concepts and then cover some of the research on the topics, of Decisions, Motivation, Social Relationships, Thinking and Memory, and Vision and Perception.

Brain Chemicals, and the Brain's Reaction To Stories
04:46

Lecture 7: Neuroplasticity
03:43


Vision and Perception, Thinking and Memory
05:05

Test your knowledge with this quiz.

Quiz 2
6 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.4 Average rating
384 Reviews
11,011 Students
17 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.