This course give you a comprehensive, practical guide to running a successful fashion boutique. From how to choose your location, identifying your ideal customer, creating sales projection and buying plans, marketing your business and putting in place the necessary policies, this course provides a one stop shop for all of the above so you can hit the ground running with all the best practices in place. Included are practical workbooks for you to go deeper on each subject and blank copies of all the necessary documents for you to input your own figures, as well as comprehensive examples to help you understand the subjects clearly.
A simple introduction to myself so that you can get to know me and get some background on the course and how it is laid out.
In this section, we cover your business goals for your fashion boutique and outline your vision and mission statement. As every good guru says, start with the end in mind and it is especially true when it comes to your business.
In this lecture, we define your ideal customer and go through the process of profiling them to help us better understand who is is you are selling to and how you can best communicate with them and cater to their needs.
Here, we walk though the process of designing your store and creating the optimum store layout. We cover the do's and don'ts of store design and go through some of the industry tricks for helping to create the best customer experience.
Here, we cover the financials of fashion retail and clarify the most important numbers you need to run your business. We delve into Key Performance Indicators, Profit and Loss Accounts and how to track your creditors so you can manage your finances easily and ensure you are always on top of them.
Here, we cover fashion buying for boutique owners. This section of the course tells you how to plan your buying, create your fashion buying budgets and goes through a thorough example of an Open to Buy budget plan.
Here, we discuss how to effectively market your fashion boutique and provide a marketing cheat sheet for boutique owners to help them plan their marketing campaign.
In our final section, we discuss the policies you need to have in place as a fashion boutique owner and some of the key points that should be considered when defining each policy.
Our time together has come to an end. Hopefully, you have enjoyed the course and it has helped you put systems in place to run your business smoother and more effectively, with the bottom line increasing all the time. Thank you for taking the time to go through this and I hope you gained as much from doing it as I have from creating it.
Anne took over Her family boutique in 2012 when her mother passed away. She was 24 and, although she had grown up around the boutique and knew a lot about running the front of house, being left as the sole proprietor for a business overnight is a totally different story. Anne spent the last five years learning everything she could about the industry and, after failing to find any one place to do that, decided to create a course and pool everything she had learned into one easy to navigate resource so others can learn it too. This course outlines the systems and processes she put in place to help her business become more efficient and to target the right people and she hopes even the most seasoned boutique professionals will gain a few little nuggets of gold from it.