Boost Your Business With Email Marketing Secrets
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Boost Your Business With Email Marketing Secrets

Learn how to create compelling email marketing messages, setup an autoresponder, create optin forms, build email lists
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
23 students enrolled
Created by Daniele Protti
Last updated 7/2016
English
Curiosity Sale
Current price: $10 Original price: $80 Discount: 88% off
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create Email Marketing campaigns
  • Setup an email autoresponder
  • Create an optin form
  • Integrate an optin form to a web page
  • Write compelling email messages
  • Drive traffic to your website
  • Create or use content to create products
  • Create or use content to drive traffic to your website
  • Do email marketing activities
  • Automate your email marketing process and system
  • Build a list of subscribers
View Curriculum
Requirements
  • Basic knowledge of Microsoft Windows or iOS for MAC
Description
In this course you will discover what Email Marketing is and why it is important for any business as marketing tool.

In details:

  • I will show you how to choose the right market for your business and pick up a topic
  • You will see what an autoresponder is and how to set it up in order to start Email Marketing campaigns, how to automate your Email Marketing campaigns and define and schedule your follow up messages
  • You will understand how to create or use existing content to create digital products or to drive traffic to your website
  • You will see how to create optin forms, integrate them to your web pages and build your list of subscribers
  • I will show you some tactics and strategies to improve your business, get new customers and subscribers and make your customers coming back to your website

At the end of the course you will be able to create your email messages in a very professional way and start to do business.

You will set up your series of autoresponder follow ups and your newsletter to communicate new information and new promotions to your subscribers.

Who is the target audience?
  • Internet Marketers
  • Online Business owners
  • Marketers in digital agencies
  • Whoever wants to start a business
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Curriculum For This Course
83 Lectures
04:58:47
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Introduction to Email Marketing
4 Lectures 13:11

In this lecture you will see what Email Marketing is and how to make use of it for your marketing campaigns on the Internet.

Preview 03:01

The Autoresponder is the technology and infrastructure which implements the email marketing process and information storage.

You will see what and how an Autoresponder works and the business topics you need to have in order to make profits from Email Marketing campaigns.

Autoresponders and Business Topics
02:42

In this lecture I explain you how to setup your email marketing process to work on autopilot and make you money while you sleep.

You will see which type of messages and communication you can do for your subscribers using an Email Marketing tool.

You will also see how an email message has to be structured.

The Email Marketing process
06:20
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Choose Your Business
6 Lectures 35:12

In order to market a digital item and make profit you need first to choose the right hot topic and then use Email Marketing to promote it.

You will see in this lecture how.

Choose Special Topics
09:19

The Marketability Factor is the key in marketing. I will show you what it is and how to create it.

The Marketability Factor
04:08

Before developing and promoting digital products you need to be sure there is a market for them. You need to make a market search first and I will explain in this lecture how.

Research Your Market
06:10

In this lecture you will see how to do market researched on eBay and Amazon, the two most popular market places online.

Research Your Market: eBay and Amazon
04:43

Great places where to promote your digital items is in forums and groups. I will show you how to promote in these places and how to find them.

Research Your Market: Forums and Groups
02:49

If you have customers or subscribers you can use your Email Marketing tools to send surveys and collect feedback from them which you can use to refine/improve your existing products or to create new ones and find profitable markets.

Research Your Market: Conduct Surveys
08:03
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Create Your Content to Sell
9 Lectures 12:41
Introduction
00:37

In this video I explain you why it is strategical important to have original content for your online business

Original Content
01:53

An eBook is a great digital product which will always sell well and which I recommend you to have in your business.

I show you in this lecture how you can create your own eBook starting from any topic you have in mind.

How To Create An eBook
01:44

High level products are online courses, especially if you use original content. I show you in this lecture how you can create your own online course.

Create Original e-Course Content
01:09

You can also do your online marketing and email marketing campaigns as an affiliate and as a reseller. This means you will promote third party products and get commissions for each sell.

I show you in this lecture what is an affiliate and what is a reseller.

Affiliate and Reseller Programs
02:21

Now that you know what is a reseller and what is an affiliate I show you in this lecture how can maximize your profit following any of these business models.

How to profit from Affiliate and Reseller Programs
01:44

I show you in this lecture where online you can find affiliate and reseller programs in order to register and start promoting.

How to find Affiliate and Reseller Programs
00:52

In this lecture I give you an overview of some of the popular directories of affiliate and reseller programs.

Affiliate and Reseller Program Directories
01:56

Conclusions
00:25
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Setup Your Autoresponder To Be Your Money Making Machine
8 Lectures 27:19

In this lecture I show you how to craft your email marketing messages into your autoresponder, how to schedule them and I give you some recommendations about when and how to send your messages.

Craft Your Autoresponder Messages
02:39

Every email message has to be created following a specific email skeleton which specifies which components or areas of content should be present in any promotional message. In this lecture you see a detailed descriptions of these components.

Components of a typical Autoresponder Message
06:22

This is where you have your subscribers to open and read your emails and possibly take action! This is the secret each marketer should know to create compelling email messages.

Make Your Message Irresistible
04:04

You will discover in this lesson why testimonials are critical to create credibility around your brand and how to use them correctly.

Use Testimonials
03:43

Being a serious business and make it simple is one of the keys to success. I explain you in this lecture what you need to avoid to keep you credible and professional.

Avoid Too Much Hype
01:57

I give you an overview of other things you need to avoid when you do your marketing promotions with Email Marketing

What Else To avoid
02:15

I show you how to avoid that your email messages are directed to the spam folder of your subscribers.

Spam Filters
02:24

I show you now how to format your email marketing message to make it attractive to read.

Formatting your Autoresponder Messages
03:55
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Setup Your Website to do Email Marketing
5 Lectures 09:54
Introduction
00:38

The name of your web domain is important for several reasons. I show you in this lecture how to choose the right domain name.

Name your Domain
01:38

Host your domain to a third party server is a critical step in your business. What is the best solution: free or paid? You will see it in this video.

Web hosting: free or paid?
03:24

We see now the next step to take after you have your domain name and your hosting service.

What's next?
02:25

Recommendations on the Content of Your Website
01:49
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Sample Autoresponder Messages
10 Lectures 33:33

In this section I will show you some powerful messages to inspire from for your Email Marketing campaigns.

Introduction
00:39

Message #1
03:51


Message #3
04:15

Message #4
04:32

Message #5
04:10

Message #6
03:56

Message #7
04:44

Message #8
02:13

Conclusions
01:09
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Building Your Optin List
4 Lectures 15:42

Building an email list is a hard work but really vital to keep your business successful. We discuss here how to build your optin list.

Introduction
00:44

In this lecture you get an overview of the free methods to use to get subscribers into autoresponder database. These are free methods to drive visitors to your website and have them subscribe to your email list.

Free Methods
03:46

In this lecture you get an overview of the paid methods to use to get subscribers into autoresponder database. These are paid methods to drive visitors to your website and have them subscribe to your email list.

Paid Methods
07:03

I show you here where you can post your content to then drive traffic to your website.

Online Venues
04:09
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Drive Traffic To Your Site
10 Lectures 13:26

To increase your optin list you need visitors coming to your website. To do this you need to drive traffic to your website. In this section we will see the most powerful and popular ways to drive traffic to your website.

Introduction
00:32

Keywords are the first way to drive traffic and you will see how.

Keywords
00:49

Submit a website is important to make it visible. I show you here how to submit your website and where.

Submit Your Site
01:32

Having visitors to your website is important but much more is to have them coming back.

I will show you in this lecture how to do this.

Keep Visitors Coming Back
01:28

We see here what is white and black listing.

Black and White Listing
00:23

Black listing is a very bad situation for your website. We will see in this lecture how to avoid to be blacklisted.

How To Avoid Black Listing
01:55

Here you get an overview of some of the most popular blacklists, that you need to avoid to be in.

Popular Blacklists
01:01

We will see how to be on white lists and have your website visible in search engines.

How To Be Whitelisted
00:50

We see in this lecture what is a launch of an Email Marketing campaign and how to do it.

Launch Your List Building Campaign
00:55

This is an overview of some of the websites you need to get inspired for your business, get information about Internet Marketing and Email Marketing and also to get inspiration for your content and ideas for future products and services. 

Some Sites You Need To See
04:01
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Setup your Email Marketing Tool
10 Lectures 52:58

In this section I am going to give you some practical example on how to setup marketing campaigns using two of the most popular Email Marketing tools: Getresponse and MailChimp

Introduction
07:54

This is an overview of the most popular Email Marketing tools. I outline their features, pricing options and recommendations. You can choose what is the tool which fits to your needs.

Preview 03:53

This is an overview of the Getresponse as a service for Email Marketing. I show you here what you can do with this tool, how to manage email campaigns, messages and view statistics as well as how to configure your campaigns and where to generate optin forms.

Overview of Getresponse
06:21

I show you in this lecture how to create and format an optin form with Getresponse to be embedded to one of your web pages.

Create an optin form with Getresponse
06:50

Once you create your Getresponse optin form, you need to make it available on one of your web pages (preferably your homepage). I show in this lecture how to do it.

Integrate your Getresponse optin form to your website homepage
05:36

In this lecture we see where and how to prepare and customize an email in Getresponse and then send it to one or more of your emailing lists.

Prepare and send an email with Getresponse
04:28

I show you in this lecture how to create a new account in MailChimp and start your Email Marketing campaigns.

Create an account at MailChimp
03:41

I show you in this lecture how to create and format an optin form with MailChimp to be embedded to one of your web pages.

Create an optin form with MailChimp
06:47

Once you create your MailChimp optin form, you need to make it available on one of your web pages (preferably your homepage). I show in this lecture how to do it.

Integrate your MailChimp optin form to your website homepage
03:27

In this lecture we see where and how to prepare and customize an email in MailChimp and then send it to one or more of your emailing lists.

Create a campaign and send an email with MailChimp
04:01
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Advanced Email Marketing Tactics
10 Lectures 55:48
Introduction
02:25

Email Marketing Tactic #1
11:14

Email Marketing Tactic #2
01:21

Email Marketing Tactic #3
01:58

Email Marketing Tactic #4
02:40

Email Marketing Tactic #4: an example of email
11:38

Email Marketing Tactic #5
02:18

Email Marketing Tactic #6
07:57

Email Marketing Tactic #7
08:03

The Marketing Calendar
06:14
2 More Sections
About the Instructor
Daniele Protti
3.8 Average rating
283 Reviews
7,953 Students
15 Courses
Project Manager and Software Architect

I have 20+ years experience in IT project management, software development and software architecture.

I have led several teams of software developers as project manager, quality manager and as team leader in different companies and different countries in sectors e.g. telecommunication, research & development, travel business, Internet marketing and Internet business, consultancy and services.

I have been responsible to collect the requirements of projects, applications and processes, design the databases and specify the final objects.

During my career I have accumulated a lot of experiences dealing with processes of any kind and the need to define the tools to manage them and collect the information.

Most of my tools have been written in VB, VBA, C++, C#, Java, PHP, Javascript using databases e.g. Informix, Postgres, Oracle and MySql.

I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.