At the end of the course you will be able to create your email messages in a very professional way and start to do business.
You will set up your series of autoresponder follow ups and your newsletter to communicate new information and new promotions to your subscribers.
In this lecture you will see what Email Marketing is and how to make use of it for your marketing campaigns on the Internet.
The Autoresponder is the technology and infrastructure which implements the email marketing process and information storage.
You will see what and how an Autoresponder works and the business topics you need to have in order to make profits from Email Marketing campaigns.
In this lecture I explain you how to setup your email marketing process to work on autopilot and make you money while you sleep.
You will see which type of messages and communication you can do for your subscribers using an Email Marketing tool.
You will also see how an email message has to be structured.
In order to market a digital item and make profit you need first to choose the right hot topic and then use Email Marketing to promote it.
You will see in this lecture how.
The Marketability Factor is the key in marketing. I will show you what it is and how to create it.
Before developing and promoting digital products you need to be sure there is a market for them. You need to make a market search first and I will explain in this lecture how.
In this lecture you will see how to do market researched on eBay and Amazon, the two most popular market places online.
Great places where to promote your digital items is in forums and groups. I will show you how to promote in these places and how to find them.
If you have customers or subscribers you can use your Email Marketing tools to send surveys and collect feedback from them which you can use to refine/improve your existing products or to create new ones and find profitable markets.
In this video I explain you why it is strategical important to have original content for your online business
An eBook is a great digital product which will always sell well and which I recommend you to have in your business.
I show you in this lecture how you can create your own eBook starting from any topic you have in mind.
High level products are online courses, especially if you use original content. I show you in this lecture how you can create your own online course.
You can also do your online marketing and email marketing campaigns as an affiliate and as a reseller. This means you will promote third party products and get commissions for each sell.
I show you in this lecture what is an affiliate and what is a reseller.
Now that you know what is a reseller and what is an affiliate I show you in this lecture how can maximize your profit following any of these business models.
I show you in this lecture where online you can find affiliate and reseller programs in order to register and start promoting.
In this lecture I give you an overview of some of the popular directories of affiliate and reseller programs.
In this lecture I show you how to craft your email marketing messages into your autoresponder, how to schedule them and I give you some recommendations about when and how to send your messages.
Every email message has to be created following a specific email skeleton which specifies which components or areas of content should be present in any promotional message. In this lecture you see a detailed descriptions of these components.
This is where you have your subscribers to open and read your emails and possibly take action! This is the secret each marketer should know to create compelling email messages.
You will discover in this lesson why testimonials are critical to create credibility around your brand and how to use them correctly.
Being a serious business and make it simple is one of the keys to success. I explain you in this lecture what you need to avoid to keep you credible and professional.
I give you an overview of other things you need to avoid when you do your marketing promotions with Email Marketing
I show you how to avoid that your email messages are directed to the spam folder of your subscribers.
I show you now how to format your email marketing message to make it attractive to read.
The name of your web domain is important for several reasons. I show you in this lecture how to choose the right domain name.
Host your domain to a third party server is a critical step in your business. What is the best solution: free or paid? You will see it in this video.
We see now the next step to take after you have your domain name and your hosting service.
Building an email list is a hard work but really vital to keep your business successful. We discuss here how to build your optin list.
In this lecture you get an overview of the free methods to use to get subscribers into autoresponder database. These are free methods to drive visitors to your website and have them subscribe to your email list.
In this lecture you get an overview of the paid methods to use to get subscribers into autoresponder database. These are paid methods to drive visitors to your website and have them subscribe to your email list.
I show you here where you can post your content to then drive traffic to your website.
To increase your optin list you need visitors coming to your website. To do this you need to drive traffic to your website. In this section we will see the most powerful and popular ways to drive traffic to your website.
Keywords are the first way to drive traffic and you will see how.
Submit a website is important to make it visible. I show you here how to submit your website and where.
Having visitors to your website is important but much more is to have them coming back.
I will show you in this lecture how to do this.
We see here what is white and black listing.
Black listing is a very bad situation for your website. We will see in this lecture how to avoid to be blacklisted.
Here you get an overview of some of the most popular blacklists, that you need to avoid to be in.
We will see how to be on white lists and have your website visible in search engines.
We see in this lecture what is a launch of an Email Marketing campaign and how to do it.
This is an overview of some of the websites you need to get inspired for your business, get information about Internet Marketing and Email Marketing and also to get inspiration for your content and ideas for future products and services.
In this section I am going to give you some practical example on how to setup marketing campaigns using two of the most popular Email Marketing tools: Getresponse and MailChimp
This is an overview of the most popular Email Marketing tools. I outline their features, pricing options and recommendations. You can choose what is the tool which fits to your needs.
This is an overview of the Getresponse as a service for Email Marketing. I show you here what you can do with this tool, how to manage email campaigns, messages and view statistics as well as how to configure your campaigns and where to generate optin forms.
I show you in this lecture how to create and format an optin form with Getresponse to be embedded to one of your web pages.
Once you create your Getresponse optin form, you need to make it available on one of your web pages (preferably your homepage). I show in this lecture how to do it.
In this lecture we see where and how to prepare and customize an email in Getresponse and then send it to one or more of your emailing lists.
I show you in this lecture how to create a new account in MailChimp and start your Email Marketing campaigns.
I show you in this lecture how to create and format an optin form with MailChimp to be embedded to one of your web pages.
Once you create your MailChimp optin form, you need to make it available on one of your web pages (preferably your homepage). I show in this lecture how to do it.
In this lecture we see where and how to prepare and customize an email in MailChimp and then send it to one or more of your emailing lists.
I have 20+ years experience in IT project management, software development and software architecture.
I have led several teams of software developers as project manager, quality manager and as team leader in different companies and different countries in sectors e.g. telecommunication, research & development, travel business, Internet marketing and Internet business, consultancy and services.
I have been responsible to collect the requirements of projects, applications and processes, design the databases and specify the final objects.
During my career I have accumulated a lot of experiences dealing with processes of any kind and the need to define the tools to manage them and collect the information.
I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.