Brainstorming a Better Book Title
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
59 students enrolled
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Brainstorming a Better Book Title

Follow a step-by-step process for coming up with an appealing, effective book title for fiction or nonfiction.
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
59 students enrolled
Created by Marcia Yudkin
Last updated 8/2014
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Current price: $10 Original price: $25 Discount: 60% off
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You learn how to avoid common pitfalls in book titles by using a step-by-step process for brainstorming and selecting an effective title.
View Curriculum
  • You should have a specific book project in mind while taking the course.
  • No previous knowledge of the publishing industry is required.
  • No need for any special tools, equipment or software.

What to call it?

It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth.Others give their book title little thought, only to discover later that they’ve made a massive error.

“Brainstorming a Better Book Title” gives you an effective title-finding process to follow and over 150 analyzed examples that make the stakes of this search very real.Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

This course helps whether you’re a literary, academic or commercial writer, whether you write fiction, nonfiction or something unclassifiable and whether you’re just starting your book, in the final stages or trying to repair a title mistake.

Besides18 lessons that total more than an hour and a half of information-packed video content, you have access to full written transcripts of the lessons, online brainstorming resources and a checklist for final winnowing of your top title candidates.

Instructor Marcia Yudkin has more than 25 years of publishing experience, including several books with major New York publishers, self-published works, coaching of new academic, self-help and business authors, and more than a decade as an on-call editor for a small press.She now heads a naming firm, Named At Last, that helps entrepreneurs come up with appealing and appropriate names for companies, products and books.

Here is some of what you’ll absorb as you go through the course:

* How and why to come up with a set of criteria for your title
* The three components of a book title, one mandatory and two optional, and how they play out in both fiction and nonfiction
* Can you protect a book title? The main answer and some important exceptions
* Why fashionable naming tools like crowdsourcing and contests can badly steer you wrong
* Step by step, how to brainstorm loads of word and phrase options for your book title
* Creative sources of title ideas besides looking up and listing words
* A wide variety of title patterns to consider for fiction, nonfiction and book series
* The top six factors to consider in rejecting or embracing title candidates
* The original and final titles of fifteen well-known books, illustrating principles discussed in the course
* What not to do after you choose the title you plan to use

Since you enjoy lifetime access to this course once you enroll, you get warnings, procedures, methods and resources you can revisit many times as your publishing career develops.Sign up now to get your book on track with an exciting, fitting title.

Who is the target audience?
  • Authors/publishers of fiction, nonfiction and children's books.
  • Literary, academic and commercial writers
  • Those who are just starting their book and those who have already finished writing it.
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Curriculum For This Course
18 Lectures
Course Introduction
1 Lecture 03:09

An overview of the course contents and who it's for.

Preview 03:09
Understand the Naming Process
5 Lectures 24:02

Discover what you should NOT do to come up with a title for your book.

How Not to Decide on Your Book Title

Here are the steps you SHOULD follow to decide on the title for your book.

How to Decide on Your Book Title

Find out what you need to know about the three components of a book title.

The Structure of Book Titles

When can you protect your book title from being used by others?

Preview 02:30

Discussion of lessons from the opening anecdote about Napoleon Hill's great title, Think and Grow Rich.

Lessons About Book Titles from Napoleon Hill
Better Brainstorming
2 Lectures 16:05

Discover how to brainstorm words and phrases to use in your title.

How to Brainstorm Title Ideas

Popular and unusual places where you can get inspiration for your title.

Sources of Ideas
Book Title Patterns
3 Lectures 20:43

Patterns that might offer a framework for your nonfiction title.

Nonfiction Patterns

Common wording patterns for fiction titles.

Fiction Patterns

Writing a series? Get ideas for titling yours.

Series Patterns
Sift and Tweak
6 Lectures 36:29

Why clarity is almost always more important than cleverness in a book title.

Clarity and Cleverness

Understand why and how the tone of your title must fit your audience.

Tone and Audience

How your title sounds also needs to factor into the equation.

Sound and Rhythm

Try to make your title stand out against competitors.


On keywords, promises and other issues for titles not yet discussed.

Other Factors

An eye-opening collection of of well-known titles, before and after.

Preview 04:34
On Beyond Titles
1 Lecture 02:16

Wrap-up of the course.

Course Conclusion
About the Instructor
Marcia Yudkin
4.3 Average rating
60 Reviews
2,137 Students
9 Courses
Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.