Book Marketing in Five - How to get your book noticed fast
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Book Marketing in Five - How to get your book noticed fast

Learn how to market your book online and boost your visibility credibility, and sales.
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
Created by Eunice Nisbett
Last updated 11/2013
English
Price: $30
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 23 mins on-demand audio
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course you will be able to effectively market your book online and increase your visibility
Learn techniques for marketing your book online
Understand how to identify the audience for your book
Learn the key components of an author's blog
Effectively use social media tools for promoting your book
Organize your virtual book tour
View Curriculum
Requirements
  • Internet Access
  • Author's blog
Description

Are you a new or aspiring author who does not know where to start with marketing your book? Then this course is for you.

When you wrote your book, little did you realize that you would need to market it in order for it to reach your audience. You might have published on Amazon and left it there, thinking it would market itself. But, hey, what a rude awakening when you realized that your book would not simply sell itself. To add to your frustrations, you have discovered that there is such a maze of information out there, that you do not even know where to start.

If the above is true then this Course if for you. Learn how to promote your book online and get your book noticed fast.

Who is the target audience?
  • Authors, Aspiring Authors, and Writers
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Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 01:17:31
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Get Set! Market!
2 Lectures 02:11

Welcome to this Introductory Course, Book Marketing in Five. In this introductory lecture we outline the Course Objectives and set the pace. Book Marketing in Five is designed to help you take your book marketing to the next level, and get your book noticed.

Preview 01:23

Meet Your Instructor
00:48
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Module 1 -- Marketing your Book - Your Audience
4 Lectures 08:35

In this first Module we drill down, to help you identify, find, locate, and reach your audience. Here we invite you to think about your reasons for writing your book, that special group you will be reaching out to.Complete the related exercises in the training manual to help you identify your audience.

Preview 03:18

This lecture takes you closer home to finding that special group of people who will read your book.

Preview 02:09

This lecture wraps up our discussions in Module 1 on identifying and locating your audience. Go ahead and take the Quiz now.

Wrapping it Up - Reaching your Audience
01:33

Were you able to identify your target audience for your book? Take this short quiz to recap what you have covered in Module 1.

Module 1 -- Sharing your message
4 questions
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Module 2 - Your Launch Pad/Blog
5 Lectures 15:07

Every creature needs a home and your book needs a home, a special place where your readers can find you and your book. That place is your website. For your online book marketing efforts to be successful, you must have a blog. It is your home on the web, your hub, your space on the Internet. It is the center of the author's platform. In this Module you will learn the necessary components for your blog and the other necessary features.We will touch on creating your online brand and building your list. Do remember to download your training manual, make notes and complete the exercises.

Introduction
01:48

Here we touch on your choices:

  • WordPress.com or WordPress.org
  • Author blog or book blog
Preview 02:50

What are the essential components of an author's blog? This module helps you check the status of your blog.

Components of a Blog
05:01

Enhance your blog's functionality by adding the features mentioned in this Lecture.

Blog Features
04:17

Your website or blog is your home on the Web and represents you. This lecture wraps us our discussion for Module 2. It's time for your Quiz!

Wrapping Up - Your Home on the Web
01:11

The blog is at the center of the author's online world. Do you recall the components and features of a blog?

Module 2 - Your Launch Pad/Blog
4 questions
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Module 3 - Expand Your Networks with Social Media Marketing
7 Lectures 24:57

With the dawn of Internet, marketing your book does not have to be restricted to your local market. Social media marketing allows you to reach wider audiences with your book and your writing. In this Module we look at creating your online social media brand. If you have not yet done so, download the Training Manual and complete the exercises. You will gain the greatest benefit from the course by doing so.

Introduction
01:21

How would you define social media marketing? Check out my favorite definition in this lecture.

Social Media Marketing
03:19

Wondering how to benefit from a LinkedIn profile? This lecture will help.

LinkedIn - The Cheese and Wine Party
08:16

Who said FaceBook is only for young people? Learn how Facebook can enhance your book marketing efforts.

Networking on FaceBook
02:26

Of all the social media platforms, I love this little bird:). Here are some tips to get you going.

Twitter for Authors
04:18

I suppose you never thought of Amazon Author Central as a social media platform. Well, check out this lecture to see how you can put it to work in marketing your books.

Amazon Author Central
03:19

Wrapping up social media marketing with a reminder to be social.

Wrap Up - Be Social
01:58

Do authors need social media marketing? Use this quiz to test your understanding of the benefits of social media networking.

Module 3. Expand Your Networks with Social Media Marketing
4 questions
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Module 4 - Creating and Re-purposing Your Content
4 Lectures 12:16
Introduction - Your Message, Your Content
01:47

Now how do you write your content to benefit your readers and how can you generate your content? Help is here in this Lecture.

Structuring and Generating Your Content
05:33

Some thoughts on how you can re-use your content.

Repurposing your Content
03:11

Wrapping it up. Boost your credibility, become an expert.

Then Quiz time!

Wrap Up - Become an Expert
01:45

Quiz 4: Module 4: Creating and Re-purposing Your Content
4 questions
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Going on Tour
4 Lectures 11:02
Introduction
01:31

Ready to take your book global. In this lecture I show you how to get ready for your tour.

Preparing to go on tour
03:11

Time to go on tour. Here we look at coordinating your tour. What do you need to know and do?

Coordinating your Tour
04:09

Bringing it all together and what to do beyond your virtual book tour.

Wrap Up - Engaging your Audience while on Tour
02:11

Module 5: Going on Tour
4 questions
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Bringing It All Together
2 Lectures 02:59
Summary - Marketing your Book for increased visibility and sales
02:22

In this area you will find your Training Manual which includes checklists and a list of resources.

Resources
00:37
About the Instructor
Eunice Nisbett
4.8 Average rating
4 Reviews
30 Students
1 Course
The Book Marketing Mentor

The Book Marketing, Eunice Nisbett shows authors with a vision, how to leverage their message for greatest impact, create bestsellers, and increase their visibility, credibility, and book sales. Many authors attract media attention, get invited to speak globally, and create their bestsellers through her book marketing support and coaching programs, and as result of implementing the techniques she shares with them, to leverage their message.

Eunice has a passion for helping authors leverage their message and started the Featured Blog Talk Radio Show Book Marketing in Five, an expert interview series, as a free resource to show authors what they can do to market their books and create their bestsellers.

In the words of bestselling author Julian Hall:

'Eunice played a key role in getting me onto the Amazon best sellers list and eventually to no.1 in my category. She showed a huge willingness to help and guided me to spot opportunities that propelled me on to success. She keeps her finger on the pulse of the latest tech developments which helps a great deal. I would highly recommend Eunice as an online book marketing specialist. If you want to become a best-selling author, there’s no-one better to work with.'