In this first Module we drill down, to help you identify, find, locate, and reach your audience. Here we invite you to think about your reasons for writing your book, that special group you will be reaching out to.Complete the related exercises in the training manual to help you identify your audience.

This lecture takes you closer home to finding that special group of people who will read your book.

This lecture wraps up our discussions in Module 1 on identifying and locating your audience. Go ahead and take the Quiz now.

Every creature needs a home and your book needs a home, a special place where your readers can find you and your book. That place is your website. For your online book marketing efforts to be successful, you must have a blog. It is your home on the web, your hub, your space on the Internet. It is the center of the author's platform. In this Module you will learn the necessary components for your blog and the other necessary features.We will touch on creating your online brand and building your list. Do remember to download your training manual, make notes and complete the exercises.

Here we touch on your choices:

• WordPress.com or WordPress.org
• Author blog or book blog

What are the essential components of an author's blog? This module helps you check the status of your blog.

Enhance your blog's functionality by adding the features mentioned in this Lecture.

Your website or blog is your home on the Web and represents you. This lecture wraps us our discussion for Module 2. It's time for your Quiz!

With the dawn of Internet, marketing your book does not have to be restricted to your local market. Social media marketing allows you to reach wider audiences with your book and your writing. In this Module we look at creating your online social media brand. If you have not yet done so, download the Training Manual and complete the exercises. You will gain the greatest benefit from the course by doing so.

How would you define social media marketing? Check out my favorite definition in this lecture.

Wondering how to benefit from a LinkedIn profile? This lecture will help.

Who said FaceBook is only for young people? Learn how Facebook can enhance your book marketing efforts.

Of all the social media platforms, I love this little bird:). Here are some tips to get you going.

I suppose you never thought of Amazon Author Central as a social media platform. Well, check out this lecture to see how you can put it to work in marketing your books.

Wrapping up social media marketing with a reminder to be social.

Now how do you write your content to benefit your readers and how can you generate your content? Help is here in this Lecture.

Some thoughts on how you can re-use your content.

Wrapping it up. Boost your credibility, become an expert.

Then Quiz time!

Ready to take your book global. In this lecture I show you how to get ready for your tour.

Time to go on tour. Here we look at coordinating your tour. What do you need to know and do?

Bringing it all together and what to do beyond your virtual book tour.

In this area you will find your Training Manual which includes checklists and a list of resources.