Amazon Book Advertisement with AMS

Create Profitable Book Ads Fast!

Created byDave Chesson

Last updated 5/2017

English

What you'll learn

How to create profitable AMS book advertisements

Course content

5 sections • 19 lectures • 1h 49m total length

1.1 What Are AMS Book Ads2:48
1.2 How to Get More Out of AMS Book Ads4:13
1.3 How to Approach AMS Book Advertisements3:20

Welcome to Part 31:17
3.1 The Art to Keywords for AMS Campaigns3:44
3.2 How to Find Profitable AMS Keywords11:17
3.3 Grouping Your Keywords into Campaigns27:13
Group your initial Amazon keywords into themed campaigns by analyzing consumer intents, categorizing terms, and preparing targeted ads to improve click-through and conversion.
3.4 Creating AMS Ad Copy that Sells15:08
Learn to craft Amazon ads with ams by mapping keyword groups to market segments, using exact pain points, 150-character limits, and targeted fiction and nonfiction ads.
3.5 Advanced Display Ad Creation and Tactics5:34

Welcome to Part 41:03
4.1 Monitoring Your Campaigns2:49
Learn to monitor and optimize Amazon AMS campaigns by exporting data, building a master Excel sheet, and using trend comparisons, AB testing, keyword additions, and bid adjustments.
4.2 Adjusting Your Bids and CPC Strategy8:25
Explore amazon's ams CPC bid system weighs profitability and shopper experience to determine impressions, and learn to adjust CPC while boosting relevancy with keywords in the title, subtitle, and description.
4.3 Growing Your Campaign3:20
4.4 Using A/B Testing to Increase Your ROI4:10

Requirements

You'll need to have a book in Amazon's KDP in order to do AMS ads

Description

Wouldn’t it be great if you could tell Amazon to show your book next to your competitors?

Or better yet, to show up when someone searches whatever you want? Well, now you can! Thanks to Amazon Marketing Services, authors can now pay to put their book anywhere they want.

That’s why in this course I want to teach you how to not only setup an AMS book advertisement, but also make sure you spend less and earn more.

This course will help you:

Setup profitable book advertisement campaigns
Lower your ad spend
Increase your impressions

This course is for both novice and experts. Finally, even if you are a first time writer, you will have the ability to get your book in front of the right customer

Who this course is for:

Self publishers who want to sell more books

Amazon Book Advertisement with AMS

What you'll learn

Explore related topics

Course content

Introduction to AMS3 lectures • 10min

Part 2: Setting Up Your First AMS Campaign4 lectures • 13min

Part 3: Advanced AMS Campaign Creation6 lectures • 1hr 4min

Part 4: Campaign Optimization and Monitoring5 lectures • 20min

Part 5: Resources and Recommendations1 lecture • 2min

Requirements

Description

Who this course is for: