Door knocking is perhaps the most important aspect of any political campaign. The interaction you will have with constituents allows you to develop a better understanding of the community's pulse, not only for what they wish to see government do, but also how they are likely to vote. Political parties spend a vast amount of time during elections door knocking, yet non-verbal communication is often overlooked by politicians and campaigners despite making up between 55% and 66% of what we communicate during typical door knocking interactions.
This course is suitable for all those who are on the campaign trail with seasoned politicians, new candidates, volunteers and campaign staff all finding value in this course, and applies to elections at all levels of government! No prior knowledge of body language of deception detection is needed as we cover all of this in this course!
This course will teach you
Matthew is a former Military Intelligence officer with the Canadian Forces where he began his journey into the world of deception detection and non-verbal communication. While deployed overseas in the fight against terrorism, Matthew gained experience in this field and learned first hand just how important correctly decoding non-verbal communication can be and how often it is done incorrectly.
After a decade of service, Matthew left the Armed Forces to start The Kane Group and continue his education and is now a Ph.D student in Experimental Psychology. He has been expanding his practical skills in deception detection through his graduate studies and research where he has been published on the topics of micro-expressions and deception detection. He has worked with numerous organizations from universities as a guest lecturer to working with politicians, lawyers, health care professionals, and entrepreneurs among many others in coaching them how to properly recognize and use non-verbal communication.