Blogging Strategies For E-commerce Sellers And Shopify Users
4.6 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
709 students enrolled

Blogging Strategies For E-commerce Sellers And Shopify Users

Learn How To Increase Your Traffic, Make Sales, and Build Your Brand With Your Blog
4.6 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
709 students enrolled
Created by Jason Miles
Last updated 3/2018
English
English [Auto-generated]
Current price: $9.99 Original price: $99.99 Discount: 90% off
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This course includes
  • 4.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Blog strategies to increase traffic, sales, and brand awareness.
Requirements
  • Be able to write creatively in support of your product
  • Some experience with Shopify or other online selling marketplaces would be helpful
  • Some blogging experience would be helpful, but not required
Description

Blogging For E-commerce Sellers & Shopify Store Owners: Learn How To Increase Your Traffic, Make Sales, and Build Your Brand  With Your Blog. Taught by award winning CEO and Adjunct Professor of Online Marketing at Northwest University - Jason Miles. 

About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and serves over 1 million pageviews. Their blog posts are regularly in the top 10% of all blog posts published on Shopify, are highly converting, and generate massive traffic. 

Who Is This Course Designed For? This course is for marketers focused on e-commerce who need ideas related to the strategic use of blogs for the purpose of generating traffic, making sales, and building your brand. 

This course is NOT a writing focused course or a technical how-to course for setting up a blog. If you want that type of training, be sure to choose a different course. It is focused on marketing strategy - not step-by-step instruction.

Students should have a basic understanding, or willingness to learn website building, such as having previously set-up a blog or sold online. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, product idea, or product plan. If you have a private label product you sell on Amazon, or are an artist, crafter, or seller of unique items - and need blogging strategies in support of that work - then this course will be of value to you. 


Who this course is for:
  • Online Sellers with products either on Shopify or another online selling marketplace such as Amazon, eBay, or Etsy.
  • E-commerce marketers that want strategies and tactics for increasing their traffic to a product or website.
Course content
Expand all 49 lectures 04:30:35
+ Course Introduction
3 lectures 13:51

Get a full overview of the training course!

Preview 08:33
Why I Love Blogging For E-commerce Part Two
05:17
Assignment: Be sure to download and use the Blogging For E-commerce Workbook.
00:01
+ Module One: Blogging To Generate Traffic To Your Website
8 lectures 38:29
The Two Types Of Visitors To Any Site
05:07
How To Acquire New Visitors To Your Site Via Blogging
04:30
How To Acquire New Visitors To Your Site Via Blogging Part Two
05:53
How To Create Blog Content To Impress New Visitors
05:07
How To Give Every New Visitor A Reason To Return To Your Site
04:31
5 Ways To Blog To Encourage Repeat Visitors To Your Website
04:34
Two Ways To Get The Word Out About Your Blog Articles
04:12
+ Module Two: Blogging For Sales On Your E-commerce Site
6 lectures 37:41
5 Ways To Blog To Generate Sales
08:05
3 More Ways To Blog To Generate Sales
08:03
Examples Of Blogging To Generate Sales
07:46
Examples Of Blogging To Generate Sales Part Two
03:56
Blogging For Traffic and Sales Q&A Part One
03:29
Blogging For Traffic and Sales Q&A Part Two
06:22
+ Module Three: Blogging For Brand Building
10 lectures 53:40
Blogging For Brand Building Overview
04:38
Invisible Aspects Of A Brand
07:18
How To Blog About The Invisible Elements Of Your Brand (Part One)
05:49
How To Blog About The Invisible Elements Of Your Brand (Part Two)
05:37
How To Blog About The Invisible Elements Of Your Brand (Part Three)
04:34
How To Blog About The Invisible Elements Of Your Brand (Part Four)
04:29
How To Blog About The Invisible Elements Of Your Brand (Part Five)
05:11
How To Integrate Your Story with the story of your brand
06:09
Blogging For Branding Building Q&A (Part One)
05:02
Blogging For Branding Building Q&A (Part Two)
04:53
+ Blogging For E-commerce Best Practices
10 lectures 01:01:36
Blogging Best Practices Introduction
03:18
Best Practices For Educating Through Your Blog
07:47
Best Practices For Inspiring People Through Your Blog
08:21
Best Practices For Building Rapport Through Blogging
08:19
Two Practical Blog Tips To Become A Better Blogger
06:38
Two More Practical Blog Tips
05:00
Practical Tip #5 Writing For 2 Levels Of Use
07:39
Practical Tip #8 Integrating Backlinks Into Your Blogs
05:50
Practical Tip #9 Brevity / Clarity / Content / Style
03:54
Blogging Best Practices Final Thought
04:50
+ Blogging For E-commerce Case Study With Tony Gomez
12 lectures 01:05:17
How Tony Began To Decide Which Product To Sell
06:50
Tony's Prior Year Income Results
04:09
How Tony Began His Blogging Practice and set things up for success
05:07
Tony's Daily Practice Related To Blogging
03:33
How Tony Evaluates The Success Of A Blog Article
07:24
How Tony Puts A blog Post Together And Gets It Done
05:09
When Tony Turned The Corner And Realized His Blogging Was Paying Off
04:17
Tony's Conversion Rate For E-commerce Purchases
05:55
What Barriers Stop Most Online Sellers Who Aren't Blogging, But Need To
08:06
How Tony Thinks About Keywords
03:53
Final Thoughts From Tony And His Encouragement To You
04:09