That time when you’re first starting out can be one of the most confusing times in your online business journey.
You have lofty ambitions. And you certainly know that you want the freedom and fulfillment that will come along with running your own online business which is sustainable. Problem is…
You’re stuck at the starting line. And you’re stuck because you haven’t yet ironed down that big thing that every blogger has to decide at the outset:
What is going to be your niche?
Now, in all likelihood, you already have some sort of idea which way you want to go. Or perhaps you have a few potential ideas. Thing is…
You’re doubtful. You’re unsure. You don’t really know if this idea you have is really a good one or not.
And so you remain paralyzed at this point. Stuck at the starting gate.
“It Seems So Complicated!”
That’s the problem with selecting a niche. Because it gets over-complicated by all kinds of fairly in-depth analysis like
And it all seems to get pretty numerical real fast… almost as if you’re supposed to be some kind of spreadsheet ninja just to figure it out.
And this paralyzes a lot of people. When you’re first starting out, information overload is already fairly common. And now you’re being told that in order to even get started, you’re supposed to do all this complicated stuff just to have any idea whether you could pull it off or not?
Well, THAT SUCKS. And it doesn’t have to be that way.
Let Me Walk With You Through Selecting Your Niche
Since I try to simplify everything, I’ve done that with the topic of niche selection and evaluation.
It doesn’t have to be made overly complicated.
Of course, those things above are important – and I’ll show you how to do it. But, it is also important to have perspective. Because, there are other “big picture” considerations on what niche you should go into. It isn’t all a matter of keyword research.
One thing is clear… a decision has to be made. And you need to move forward. All the good things that come along with an online business can’t begin until we get this particular hurdle passed.
Inside, you will find:
At the end of this course, you will have the opportunity to get direct feedback on your niche ideas. It is included with your enrollment.
In the end, you will have made a decision. And you’ll know your path and you’ll be on your way.
To get off on the right foot… and before we start thinking about our niche, or our offers… we have to begin with something deeper.
This is something which drives you. And, it should be something far deeper than money.
It is your “why”.
Now, to get you acquainted with this, I want you to watch this video from Simon Sinek, the author of “Starting With Why”. This video is a TED Talk.
I hope you took the time to watch the whole thing, and really understand that. Because, I’m not going to repeat what he said. However, it is very important so you know what I’m talking about.
So, what is your “why”?
Here are some questions that can help you begin to narrow it down:
You’ll then work it down to something which is fairly concise.
To give you an example, check out my “about page” on my site:
At Blog Marketing Academy, we believe…
- Helping others – and getting paid for it – is a moral obligation.
- At its core, online business is – and SHOULD be – simple.
- Making a difference in the lives of others doesn’t have to be complicated.
Then I go straight into a call to action, saying what it is I do, and giving them a chance to subscribe to my email list.
These are things *I* believe.
Here are some basic why’s that are common with people:
These are some basic categories of why. For me, personally, I know that I always tend to simplify things. My instinct is to remove complexities and break things down to the big picture. And, I love imparting that to others in order to help them. This is what I do in the world of online business.
It is important that you spot your “why”. It will make your business resonate with YOU. If your business doesn’t align with your own “why”, you won’t enjoy it. You won’t feel the motivation. Your business will feel like a chore.
Not only that, when you clearly communicate your “why”, you will more easily resonate with the RIGHT people. As you build your audience and customer base, you will be attracting the right kinds of people.
See, you’re not looking for just anybody with a wallet and a heartbeat. You’re looking for the RIGHT KIND of people. People you will enjoy working with. People who see the world as you do.
This is why your “why” matters.
Another important aspect of evaluating a potential market for your business is to analyze your competition.
Who are they? How big are they? How many of them are there? What are they selling? Do they run advertising? How are they positioning themselves?
This is all stuff you want to know as market intelligence.
David Risley has been blogging for 15 years - long before the word "blog" even existed. It was in 1998 that he started his first website on the free web space given to him by his ISP. Over the course of the next few years, that site turned into PCMech.com - a large technology blog. That tech blog grew to over a quarter million visitors per month, appeared in several major media outlets, and was generating a six-figure revenue stream.
In 2008, David started what has become the Blog Marketing Academy. Taking a strategic and systematic approach to online business and blogging, David today teaches others how to do what he had done in the very difficult technology market. David has also spoken several times at the Blogworld and New Media Expo, ran the monetization track for Blogworld twice, has appeared as a guest blogger on a number of leading sites and podcasts like the Smart Passive Income podcast and Entrepreneurs on Fire.