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If you have a business one of the best ways to get in front of more clients is through blogging. A blog enables you to rank well in the search engines; build trust with your audience; and allows you to demonstrate your expertise through the blog posts you create.
To make the most of it however, you need to be very clear on your strategy, so that you get the most return on your time in terms of visitors to your site.
In 'Blogging for Your Business' I explain just how to do this, plus we look at the following areas:
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|Section 1: Introduction to Blogging for Your Small Business|
Introduction to BloggingPreview
Why You Need a Blog For Your Small BusinessPreview
The Layout & Design of Your Blog
Creating Engaging Content
|Section 2: Understanding Search Engine Optimisation (SEO) for Your Blogging|
Introduction to SEO
SEO And Ranking
SEO and the Search Engines
Content & Keywords
Using Selected Keywords
Key Ways to Help Rank Your Website
|Section 3: Generating Traffic for Your Blog|
Traffic Generation Ideas Part 1
Traffic Generation Ideas Part 2
Traffic Generation Ideas Part 3
|Section 4: How to Monetise Your Blog|
Monetising Your Blog Part 1
Monetising Your Blog Part 2
|Section 5: Taking Your Blog Into the Future|
Creating an Editorial Calendar
How to be a Successful Blogger
|Section 6: Bonus Section|
How to Create a Great Blog Post Image Using PicMonkey
Using Click to Tweet to Share Your Blog Posts
Alison Wood is a small business online strategist who loves helping people to find a path they are passionate about and then grow that business through the power of marketing.
With a background which includes a BA Honours in English & History, postgraduate studies in teaching and 16 years as a Human Resources Manager for a blue-chip company in the South-East of the UK, one of her passions is making learning accessible.
During the last seven years Alison has created a number of successful websites and become adept at the design and administration of Wordpress sites. She is also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.
Alison's aim is to help you learn from her direct experience - so that you can be up and running in your business as quickly as possible. When you learn from others you can find shortcuts to make you much more effective - Alison is here to give you the map.