Blogging For Your Business
4.3 (3 ratings)
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Blogging For Your Business

Understand How to Build Your Blog Effectively so That You Get Your Business in Front of a Wider Audience
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
37 students enrolled
Created by Alison Wood
Last updated 12/2015
English
Current price: $10 Original price: $50 Discount: 80% off
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30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand why you need a blog for your business and how to set it up in the most effective way
  • Understand why layout and design of your blog is all important for your user's experience
  • Know how to create engaging content which will get you more shares, comments and backlinks
  • Understand the basics of SEO and how you can incorporate it into your blog posts to improve your ranking in the search engines
  • Be aware of multiple ways to monetise your blog and how to create additional streams of income
  • How to move forward with your blogging strategy and how to create an editorial calendar which works
View Curriculum
Requirements
  • You will need to know the topic you want to blog about, whether that's a general interest subject or directly relates to your small business.
Description

If you have a business one of the best ways to get in front of more clients is through blogging. A blog enables you to rank well in the search engines; build trust with your audience; and allows you to demonstrate your expertise through the blog posts you create.

To make the most of it however, you need to be very clear on your strategy, so that you get the most return on your time in terms of visitors to your site.

In 'Blogging for Your Business' I explain just how to do this, plus we look at the following areas:

  • How to create content which engages your audience and makes them want to share your posts.
  • Different types of content and how to come up with ideas so that you don't run out of steam or get frustrated.
  • An introduction to SEO so that you can understand better how to get your posts to show up in search.
  • A variety of monetisation techniques if you want to add additional streams of income which complement your core business.
  • The all important topic of traffic - where to find it, what to do to grow it and how to get your blog noticed.
Who is the target audience?
  • Anyone who is already blogging for their business or who wants to set a blog up.
  • Anyone who wants to explore the most effective way to blog so they get it right from the start.
  • It is NOT for anyone who already has a huge readership of their well monetised blog.
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:59:24
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Introduction to Blogging for Your Small Business
4 Lectures 26:14


The Layout & Design of Your Blog
07:41

Creating Engaging Content
07:54
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Understanding Search Engine Optimisation (SEO) for Your Blogging
7 Lectures 42:36
Introduction to SEO
05:45

SEO And Ranking
04:29

SEO and the Search Engines
08:55

Content & Keywords
04:43

Sourcing Keywords
02:23

Using Selected Keywords
10:09

Key Ways to Help Rank Your Website
06:12
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Generating Traffic for Your Blog
3 Lectures 17:26
Traffic Generation Ideas Part 1
07:31

Traffic Generation Ideas Part 2
05:22

Traffic Generation Ideas Part 3
04:33
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How to Monetise Your Blog
2 Lectures 11:36
Monetising Your Blog Part 1
06:04

Monetising Your Blog Part 2
05:32
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Taking Your Blog Into the Future
2 Lectures 07:19
Creating an Editorial Calendar
04:31

How to be a Successful Blogger
02:48
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Bonus Section
2 Lectures 14:13
How to Create a Great Blog Post Image Using PicMonkey
09:59

Using Click to Tweet to Share Your Blog Posts
04:14
About the Instructor
Alison Wood
4.4 Average rating
27 Reviews
244 Students
5 Courses
Business & Marketing Trainer

Alison Wood is a small business online strategist who loves helping people to find a path they are passionate about and then grow that business through the power of marketing.

With a background which includes a BA Honours in English & History, postgraduate studies in teaching and 16 years as a Human Resources Manager for a blue-chip company in the South-East of the UK, one of her passions is making learning accessible. 

During the last seven years Alison has created a number of successful websites and become adept at the design and administration of Wordpress sites. She is also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Alison's aim is to help you learn from her direct experience - so that you can be up and running in your business as quickly as possible. When you learn from others you can find shortcuts to make you much more effective - Alison is here to give you the map.