Blogging for Beginners

Learn how to create a blog from scratch, maintain and promote it using social media.
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Instructed by Holly A. Phillips Lifestyle / Other
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  • Lectures 33
  • Length 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Learn the basic concepts, tools, and functions that you will need to create a living, successful blog.

This class covers the blogging world from all angles, including:

  • How to choose the blog platform for your blogging needs
  • Best practices for writing & publishing entries
  • Techniques for promoting & maintaining your new blog
  • Ways to interact with bloggers around the globe
  • Information on advertising opportunities & affiliate programs to earn money

While emphasizing the content of your very own blog, this class will also hone your skills at:

  • Utilizing your blog platform to its fullest potential
  • Applying design techniques to further communicate your ideas to readers

Learn the ins and outs of three blogging platforms, including Wordpress, BlogSpot, and Tumblr. You will also encounter other bloggers and complete assignments to ensure your experience in this class is helpful in the blogging world.

Take this course if:

  • You have a curiosity about blogs and the blogosphere
  • You have a desire to create and a need for an outlet
  • You have a passion you wish to share with the world
  • You have a business you're looking to promote
  • You have a hobby you want to make money from
  • You're looking for a way to communicate on a global level
  • You've started a blog but need direction and/or promotional help

What are the requirements?

  • You can start this course without even knowing what a blog is — don't worry, I'll explain it! All you need is an internet connection and we'll go over everything from there, together.

What am I going to get from this course?

  • Choose and use the right blogging platform
  • Post blog entries, complete with photos, videos, and other multimedia
  • Maintain and promote their blog(s)
  • Create, design, and name a blog
  • Reach a desired audience with specific content
  • Relate and interact with bloggers worldwide
  • Utilize SEO tactics, social media channels, and other marketing methods to promote their blog(s)
  • Be able to maintain a successful web endeavor (for hobby or for business)

Who is the target audience?

  • Blogging for Beginners is truly meant for beginners looking to start a blog. If you've started a blog, but are looking for tips on what to write, or how to promote it, you can still benefit from this course. If you're already a blogging pro, this course is probably old hat to you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Blogging

Welcome to Blogging for Beginners! I want to take this opportunity to thank you for signing up for this course and starting your journey into the blogosphere!

  • A quick introduction of who I am, why I started blogging, and what you can expect from Blogging for Beginners.

Learn the definition of a blog, who is blogging, and why YOU should go ahead and start your own blog.


Get a few tips from another blogger in the industry, aside from me!


Power Point Presentation slides with explanation, and a look at a few blogs.

10 pages

Power Point slides to accompany text lectures, videos, and quiz for Introduction to Blogging.

1 page

An overview of the course, Blogging for Beginners.

Section 2: Choosing a Blog Platform

Learn the basics of any blogging platform, and then, go inside Google's free blog platform: Blogspot (also known as Blogger).


See the inside of the Blogger/Blogspot platform and get a feel for it before you decide which platform to use for your blog.


Learn the ins and outs of this blog platform that everyone is comparing to social media — will it be the blog platform for you?


See the inner-workings of Tumblr — the blogging platform for the social media-lite!


Learn all the details on one of the most popular blogging platforms out there: Wordpress!


See the inside of Wordpress, a very popular blogging platform.

9 pages

Power Point slides to accompany videos and lectures on Choosing a Blog Platform.


Get a few tips from another blogger in the industry, aside from me!

Section 3: The Nuts & Bolts

Learn about creating a mission for your blog and how your content can reflect that mission. Get tips on using tone/voice to improve your blog, and how to use other forms of media in your blog posts.


Learn all of the components in choosing a great name for your blog, and a process that will help you choose the best one!


Get tips and tricks on choosing the right design for your blog, as well as information on font styles, colors to complement the look, and using photos to enhance your text content.

14 pages

Power Point slides to go with the lectures and videos in Section 3.


Slides with some extra explanation for section 3.


Get a few tips from another blogger in the industry, aside from me!

Section 4: Publishing a Blog Post.

Tips on timing.


Learn to write a post and how to publish them on Blogger/Blogspot, Tumblr, and Wordpress.


Four reasons photos are great for your blog, and addressing copyright law with your blog and the photos you choose to use.


How to publish a post in Blogger/Blogspot.


How to publish a blog post using Wordpress.


Tips from another blogger in the industry, aside from me!

Section 5: Blogging Extras

The benefits of comments, how to write great comments on other blogs, and how to deal if/when you get a negative comment.

27 pages

Power Point slides to accompany videos and lectures on Blogging Extras.


Slides with a little extra explanation for section 4.


Learn how to promote your blog using traditional and modern marketing methods.


Tips from another blogger in the industry, aside from me!


A few ways to make money on your blog.

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Instructor Biography

Holly A. Phillips, Writer, Editor, Obsessive Blogger

Holly A. Phillips is a writer, blogger, and an SEO Analyst living in Austin, Texas. After earning a Bachelor's in Creative Writing from Louisiana State University, she started her first blog. Ten years later, she's created several successful blogs with followers around the world. She has also written and published four books from her online content in the blogging world. Blogging for Beginners is also taught at the University of Texas at Austin. 

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