Blogging For Business
4.2 (16 ratings)
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Blogging For Business

A step by step guide to blogging and building a blog for your own business
4.2 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,569 students enrolled
Created by Stephen Beak
Last updated 4/2016
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a blog within minutes using free and popular resources
  • Understand what SEO really is, and how it effects your blog
  • Choose a Blog name that us descriptive but also helps your Blog's SEO rating
  • Selecting the most searched keywords and terms for your topic, that also give the highest advertising yield
  • Create content that is drives traffic and advertisers
View Curriculum
  • A computer with internet access. If you are able to view Udemy and courses here, then you have enough to Blog

Do you want to Blog professionally?

In this course I will teach you how to create a successful blog with the specific intention of turning it in to a business. How to target particular keywords within an industry, and make sure that you are using the correct keywords not only for high traffic volumes but also the more expensive keywords for advertisers.

Blogging for Business is for people who feel stifled in their 9 to 5 jobs and want to start exploring other opportunities. The course is designed so that you don't have to spend hundreds of hours in the beginning, because I teach you the right way to do things so you don't make the mistakes that many people make when launching their blog.

I have made a point not to show my popular blogs so I am not using this as a platform to promote myself. You will see from the very beginning in a step by step process on how to publish your first piece of content. Then rinse and repeat to keep building up content.

Once your Business Blog domain has reached the 6 month waiting period for Google Adsense, you can activate it and watch the returns start coming in!

Who is the target audience?
  • If you are interested in being a professional blogger
  • People who want to find an affordable way to promote their own products
  • Anyone who wants to learn about Google SEO and how it relates to blogging
  • Understand all the technology needed to run a successful blog
  • Blogging can be an extremely successful endeavour, but it requires consistency. If you are looking for a get rich quick scheme, this is not it.
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Curriculum For This Course
14 Lectures
Blogging for Business - Laying the foundation for success
4 Lectures 16:41

I discuss what blogging is and how it is used for business. We cover the four most popular reasons for blogging.

Affiliate Marketing - promoting and selling other people's products

Selling Advertising - Once your blog is popular, you can sell advertising space

Promoting your own product - If you have your own product or if you are working for someone else

Sell the blog - Popular blogs have a marketing value, and often people create blogs with the intention of selling the entire thing

Preview 04:47 is a very popular site for people to create their own blogs. You are more than welcome to use WordPress or any other platform you desire, as the knowledge is transferable.

I suggest so that you can get started immediately. It takes just a few minutes to setup and will allow you to start getting some practice.

We also discuss choosing a good title for SEO ratings to make sure your blog starts on the right foot.

Getting a free account - Choosing good SEO based title

Blogger has some great features built right in to the interface. We go through a quick overview of the settings and where to find things that you may need in order to manage your blog. 

Exploring Settings

If you want to run your blog for business, it's a good idea to plan your keywords. Google Keyword Planner used to be available outside of Adwords, but that feature was retired. It is not only available inside an adwords account. This video takes you through the process of setting up an adwords account without having to actually pay for an ad, so that you can get access to the Keyword Planner.

Setting up a Google Adwords account for your blog
Google SEO : Blogging for Profit with the right keywords
6 Lectures 34:20

Let's jump right in to the Search Engine Optimization shall we? This video discusses something so simple, yet incredibly useful and often overlooked. Title Tags.

If you want to profit from your blog, you need to draw traffic to the blog without spending money. SEO is not just about using the right keywords but also how to use various features in html and php to give more strength to particular keywords. 

Preview 04:48

While it is extremely important to focus on the content of your blog, you cannot ignore the site structure if you want to profit. This lecture covers topics like how to structure your blogging for profit site so that users and web crawlers alike can navigate it easily. We are focusing more on Google SEO since they are the largest search engine, but with the correct structure you will also rank well on Yahoo, Bing and other search engines.

As always, we're focusing on how to get your keywords recognized and indexed with the intention of making money. After all, this is Blogging for Profit, not just Blogging !

Site Structure - How it influences your SEO ranking and your blog's profit

Besides all the nitty gritty side of SEO required for successful blogging, you also need to look at your content. There are a few key points that you must keep in mind when actually writing your articles for the blog. 

Blogging for business is exactly that, you need to treat it as a business. This video covers a lot on the topics as well as how to use anchor text in your blog.

Content for your blog : Using Keywords and Anchor Text for SEO ranking

A large amount of SEO based traffic can be made by using images correctly. If you are wanting to run a successful blog then these points will help separate you from all the casual bloggers.

Once you know and understand the work, it becomes easy.

Another overlooked SEO feature is how to correctly use Heading Tags. Google have been shifting their SEO ranking away from relying on Meta Tags and are approaching it from a more organic point of view. We have found a strong correlation between popular sites and correctly used heading tags

Using Images correctly in your blog, often overlooked SEO tools !

Google SEO is an interesting thing, and if you are not careful then certain things can actually mark you negatively in the ranking. In this video, we discuss how to avoid these problems in your blog. How to make sure that you are not associating your blog with another site that can negatively rate yours.

We also discuss backlinking and promotion through other sites, including social media. Google is making a big move to put more SEO emphasis on social media backlinking, so this is something you definitely want to get right if you want your business blog to be successful. 

How NoFollow and Backlinks Effects your Blog's SEO

So now you have access to Google's Keyword Planner, the best keyword tool for your SEO ranking work. But now how do we use it to find the right keywords?

When you consider blogging for business, it is a good idea to keep focused on the topic and use keywords that are most commonly used and searched. On top of that, we look at the cost to an advertiser to advertise on blogs focusing on certain keywords. By combining high search volume and high cost keywords, we are focusing on getting the most potential profit from each post

Maxamise Blog Profit: Selecting the high profit and highly searched keywords
Blog Posting : Publishing, webmaster tools, and examples of Affiliate blogs
4 Lectures 26:19

After you've gone through all the information so far in the course, and you have agonized over writing an authentic and SEO friendly blog post that you can feel proud of, it is time to post!

This video goes through the posting of your first article. We run through an example article I wrote for this course, feature rich in keywords and images, and we post it to blogger.

Keep in mind, that no matter how good your SEO is, you need lots of content and backlinks. I purposely show you an example of a blank blog so you can see how the whole thing starts off, which is where you will be.

Preview 05:09

Webmaster Tools will become more and more useful the longer you run your blog. In the beginning, there is little to no data. But it is still a good idea to go through the dashboard and start getting comfortable with your future home.

Webmaster Tools - a great resources for any blogger to increase SEO

In all of my courses, I try to show things from the very beginning and I never show an advanced piece of work. This is to stop people from being overwhelmed and giving them the feeling of "I can never do that". 

In this lecture I go through a very new WordPress site I created with the intention of selling online courses through an affiliate program. I give you a break down of the early SEO work as well as how the layout works. 

At the time of recording, I had only spent approximately 8 hours in total on the website. So while there is content, it is still new so you should get a good feel for how it works in the early stages of development.

Affiliate Marketing - Overview of a new WordPress blog

In order to grow content on an affiliate blog you need to add content! Here is an example of how I am slowly adding more and more content to my blog. Once you have secured a category and an affiliate program, it should work in a very similar fashion.

Or hey, maybe you will also become an affiliate of Udemy!

Affiliate Marketing - Adding course content to your blog
About the Instructor
Stephen Beak
4.5 Average rating
232 Reviews
7,007 Students
5 Courses
Home Entrepreneur, and loving it

I have been working from home for myself for nearly ten years. Much of my work gets automated which leaves me with time to learn new things.

I have been a successful Forex Trader and designer/builder of E-Commerce sites, enough to support my family of 6.

My career has lead me to not only working to earn money directly for myself, but also several consulting positions. I don't want a full time job because I enjoy the freedom that my lifestyle offers me too much :D