When instructor Bogdan Milanovich posted on Reddit about his Udemy course, I’m not sure if he was prepared for what happened next.
In under two days, 500 people enrolled in his course. Let’s be clear about one thing: all of these students enrolled in his course for free. However, keep reading to learn how this caused a ripple effect of paid signups. You can keep this in mind as you find various ways to enroll new students into your courses (especially important if you have under 100 students enrolled in your course(s)).
PART I: WHY REDDIT WAS A BIG WIN FOR BOGDAN
Although all 500 students enrolled into Bogdan’s course for FREE, this can cause a ripple effect of PAID student signups. Here’s why:
- Courses with more students convert at higher rates than courses with less students. Think about it, if you saw two courses on Knitting for Beginners and “Course A” had 40 students and “Course B” had 500 students, which one would you more likely enroll in? If you have the opportunity to boost your enrollment numbers, you should take it. It will help your conversion rates with other prospective students because it boosts your social proof.
- The more students you have enrolled, the more it boosts your credibility. Since Udemy is a marketplace, potential students will size you up alongside comparable courses. They will evaluate your bio, course trailer, and outline along with the number of students and positive reviews.
PART II: HOW BOGDAN DID IT
Udemy instructor Jay Mutzafi gained 70+ students for his course when participating in discussions on Reddit (and we have since had many instructors get hundreds of students), and he contributed to the pointers below:
- Create a coupon code with “REDDIT” in the title and include it in your post.
- Find the right subreddit to post in. Jay tried posting in two areas—the first did not get traction but the second earned him 70+ subscribers. Pay attention to how many subscribers the subreddits have. You can see on the right side how many subscribers each subreddit contains. The more, the better, but targeting niche topics can be more effective at times. Jay posted to a niche subreddit called iPhonography and didn’t get upvotes, but then he posted to a slightly larger one called iPhone which work well. Be sure to experiment, based on your topic.
- Contribute to the discussion in a valuable way. Post something with an engaging title, good description, and don’t come off salesy or spammy. Write from a place of adding something valuable to the community. Reddit is divided into subjects, and people subscribe and see the posts of the subreddits (topics) they are interested in. They upvote or downvote posts (which are links, images, text etc.). Downvoted posts disappear quickly and upvoted ones get more visibility. You cannot offer something paid on Reddit because it’s not for commercial purposes. Check the subreddit’s guidelines to be sure you’re being a good citizen.
- SEE ALEX MOZES’ POST HERE. He attracted over 150 new students to enroll in his Microsoft Excel Pivot Tables course in a weekend.
- SEE JAY’S POST HERE:
- SEE BOGDAN’S REDDIT POST HERE:
Things to keep in mind: Reddit is a thriving online community, so if you break any subreddit guidelines, you will probably receive unfavorable comments on your post. Be respectful, and add value by participating in the community in a positive way.
Here is some of the feedback from the Reddit community in response to Jay’s post (overwhelmingly grateful and positive):
“Thanks man! I’m getting an iPhone in 2 weeks, and will be making a lot of videos. Hopefully after following your course they won’t suck. :D”
“Watching now. Very inspirational.”
“Thanks for doing this.”