Forget Google; Bing Pay-Per-Click Advertising Traffic Course

How To Get Laser Targeted Traffic On Demand For Almost ANY Business. Updated with Bing's NEW User Interface!
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Instructed by Sean Lim Marketing / Advertising
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  • Lectures 20
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

So you're in business and you need more sales? Who doesn't?! ;)

Regardless if you're in business for yourself or you're a commission-based agent selling someone else's products or services, you need people looking at what you have to offer.

And lots of it. Especially people who are already looking for a solution.

Stop paying Google an arm or a leg.

If you haven't already tried Google, know that you'll likely pay through your nose for any decent amount of traffic. Chances are, you'll bleed to death even before you turn a profit!

The good news is, you can still get high quality, laser targeted traffic on demand ... at a fraction of the cost ... with BING!

You're in good hands.

In this step-by-simple-step Bing Advertising Training, I'll show you how you can set up highly effective ads, place them in front of your ideal customer, and have non-stop automated traffic come knocking on YOUR door.

Say goodbye to expensive, Google ads ... and say hello to hungry, ready-to-buy customers!

What are the requirements?

  • As long as you can copy and paste text, you're good to go ;)

What am I going to get from this course?

  • You will be able to uncover on your own what exactly your customers are searching for
  • You will be able to place your ads right in front of your potential customers at the exact moment when they are searching for a solution
  • You will be able to create short, highly effective ads that attract more customers yet cost you less than your competitors
  • You will be able to 'turn on the tap' and generate traffic on demand to your business

What is the target audience?

  • Business owners who would love to generate more leads/enquiries/sales
  • Don't have your own product/service? You can still apply what you learn here to promote other people's products/services (i.e. affiliate marketing)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview: Why Bing Pay-Per-Click Advertising
02:33

There are so many ways to advertise your business ... both traditional and online.

Some work better for certain industries, some take longer to see results than others, and more expensive advertising doesn't necessarily mean better advertising.

In many cases, pay-per-click advertising can be one of the best ways to generate traffic online because it's efficient, highly targeted, and the budgeting is within your control.

05:22

Of all the ways to generate traffic online, pay-per-click advertising (or PPC) is one of my favorites.

There are numerous benefits for using PPC, including:

  • (Almost) instant traffic
  • Control over how much you want to spend
  • Highly targeted visitors
  • Action-based costing
  • Ability to split-test and fine tune
  • Ability to perform better than your competitor, even if he/she is willing to pay more!
  • and many more ...
02:58

As long as there are people who need the solution you offer, Bing can help you find them ... and send them TO you.

People have all kinds of problems and needs, and more and more of them are going online to search for a solution.

That's where you can place your product/service right in front of them at the exact moment they are searching for a solution online.

There's no better quality traffic than that! ;)

03:10

Sure ... Google has most of the traffic. But that also means it has most of your competitors ... ie higher costs for you if you were to go head to head with them on Google.

Bing, together with Yahoo, still has a sizeable amount of the pie (almost 30%). And the quality of traffic is as good, if not better, than most other sources.

The best part is, it's also way cheaper than advertising on Google.

Section 2: Keyword Research - The Foundation Of Successful Pay-Per-Click Advertising
02:08

"We don't know what we don't know".

As we put ourselves in the shoes of our potential clients, how will we know what keywords or phrases they will be typing into the search engines?

That's where keyword research comes in; by using existing tools, we can find out what keywords are being used so that we can target the people who are doing those specific searches that are relevant to the products and services we offer.

02:16

It's ironic, but yes, we will use a tool from Google to do keyword research, then use those keywords for our Bing campaign!

The Google Keyword Planner is still one of the best keyword tool available today, and it's free!

If you don't already have a Google account, you can sign up for one (yes, free) and access the keyword planner right away.

Go here:

https://adwords.google.com/KeywordPlanner

06:00

Time to roll up your sleeves and dig for gold!

In this module, you'll find out step-by-step how to discover the exact keywords your potential customers are using to look for solutions ... which YOU can provide to them.

Start with a few seed/root keywords, then let the Google Keyword Planner do its magic.

From the available data that the keyword planner brings back, you can then determine which keywords make sense and which don't.

Then export your findings and have it ready for your Bing pay-per-click advertising campaign.

02:27

There are 2 schools of thought when it comes to using the keywords that you find:

  1. Lump ALL the keywords together, create generic ads for them, and see which stick.
  2. Group the keywords into highly relevant niches/categories, tailor precise ads that speak to the customer and increase your conversion rate

My experience is that the latter works better. And I do suggest you group your keywords into smaller segments, so that it's easier for you to create relevant ads (later) that will encourage the customer to take action.

Section 3: Creating Your Bing Advertising Campaigns
01:57

Before we can start advertising, you'll have to get a Bing Adcenter Account, which is free too.

If you already have a Microsoft account (like hotmail or MSN), you can login directly.

Go here to get your Bing Adcenter Account:

http://advertise.bingads.microsoft.com/en-us/home

13:53

Ladies and gentlemen, start your engines!

The Bing interface is pretty easy to follow. But what will make YOU stand out from your competitor is knowing what each segment means, and how best to use them so that you maximize your results.

A few things to remember when you are setting up your campaigns:

  1. Choose to have your ads show only to people in your targeted location
  2. Select only the Bing and Yahoo search network, without the syndicated search partners whenever possible
  3. Opt to rotate your ads evenly; this will help later when you are doing split-testing
  4. Set an appropriate daily budget that you are comfortable with ... so that you won't get a heart attack when the bill comes ;)
  5. Know the difference between exact, phrase and broad match keywords, then choose those that are within your own threshold for maximum cost-per-click
03:57

One reason why you will emerge victorious while your competitors continue to grovel in the dark is because you know how to use dynamic text to see which keywords are converting, and which ads you create are responsible to send you those converting traffic.

By using dynamic texts like "&keyword={keyword}" or "&ad={AdId}", Bing will be able to transfer the relevant keyword and ad data over to you, so that you know what's working.

06:18

At the time of this recording, Bing had only just upgraded the way they do conversion tracking. And yes, this video shows you how to use the new one.

You can access the conversion tracking segment by going to 'Shared Library' in the left hand panel of your Bing Adcenter dashboard, then click on 'Goals'.

Once you've created a 'goal' that you'd like to track, place the conversion code into your 'Thank You' pages, and you're all set!

03:50

I've mentioned this before in a previous module; in this module, you'll see how to translate that into your Bing ad campaigns.

Remember, grouping the keywords separately can make the difference between a very successful campaign and a poor-performing one.

The initial effort you put in here will be soooo worth it!

Section 4: Reports: Getting The Most Out Of Bing
04:24

Once your ads start to run, Bing will automatically compile the traffic data.

In your Bing Adcenter dashboard, you'll be able to see statistics, such as how much you've spent, how much you've paid for each click, how many impressions you had etc.

One of the most important statistic to look at is the click-through rate (or CTR).

A good CTR is key if you want a better placement than your competitor, even if he/she is bidding higher than you.

By knowing your CTR figures and working to improve it, the result is more traffic at lower costs.

02:05

It's imperative to create more than 1 ad per ad group, otherwise, you won't have anything to compare your stats against.

When you have at least 2 ads within the same ad group, you can look at the data and determine how one ad is performing relative to the other one.

That way, you can fine-tune your ads and improve your CTR.

04:00

By following the simple steps outlined in this video, you'll be well on your way to creating super effective ads with high CTR and low CPC (cost-per-click).

Always create at least 2 ads in the same ad group, but no more than 3.

And the ads should always only have 1 aspect that is different.

This way, you'll be able to tell what specific change caused one ad to perform better than the other.

Then, ditch the poorer one, keep the better performing one, and create a new ad with another aspect that is changed.

Rinse and repeat.

Section 5: Your Ads Are Up & Your CTR Is High But ...
04:08

So your ads are up, traffic is coming in, your CTR is improving ... but you're still not hitting your goals?

In these instances, you need to start looking beyond your ads.

For starters, look at the keywords that you're targeting:

  • Are there any keywords that sending you a ton of traffic but not producing conversions?
  • Are there keywords that are giving you good conversions but are limited by your budget or CPC?
  • Are there phrases that have a ton of impression but barely any clicks? These are the ones that pull down your overall campaign's CTR.

As you begin to understand how to evaluate the data before you, you can prune your keyword list so that only high quality keywords are left.

03:02

Another major factor to consider is how congruent your landing page is (ie the page that visitors see after they click on your ad).

Is the page showing exactly what your customers are expecting to see?

In the example of a business selling flowers, create your campaigns in such a way that customers searching for 'valentine's day flowers' land on a page that only has Valentine's Day flowers, and those searching for 'mothers' day flowers' land only on a page that shows Mothers' Day flowers.

This way, you minimize the 'steps' your customer has to take, and the conversion rates will improve.

Section 6: Bonus Section: Additional Tips
02:49

As you do your keyword research, create your campaigns and test your ads, a fantastic way of reaching out to even more people is to think laterally.

What are some other keywords that are related to your niche? These can be keywords about complimentary, non-competing industries, where more potential customers can be found.

Create new campaigns targeting these lateral keywords, and show the searcher why he/she can consider your product/service too.

02:55

Now your ads are up and running, you are getting high quality traffic and your campaigns are bringing you a positive ROI, it's time to scale up.

Look at all your campaigns as a whole, and see if any of them are limited by the initial budget you've set.

Only when your ROI is positive (ie you are making more money from the campaigns than you're spending on them), you can increase your budget.

More budget = more traffic = more sales.

Go go go!

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Instructor Biography

Sean Lim, Web Marketing Consultant & Entrepreneur

Sean Lim is a corporate web marketing consultant who assists companies with lead generation and increasing web presence.

He is also a highly sought-after speaker and trainer for social media and online marketing conventions.

Sean spends 1 1/2 hours a day on his business, and the rest of his time is spent his daughter, Emma, as well as coaching students.

Oh yes, he's insane about good movies, loves to sing, and secretly wishes he can play the piano like a rock star.

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