Big Data in Advertising - Explained in Plain English
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Big Data in Advertising - Explained in Plain English

A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Ben Silverstein
Last updated 2/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 35 mins on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How what you share online can be used and collected by advertisers
  • Why companies look to collect data in the first place
  • What kind of data advertisers look to collect
  • Understand the kinds of laws and policies in place to protect people's data
  • Better understand all the different types of companies involved in the data collection and advertising delivery process
View Curriculum
Requirements
  • Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you're interested in, or a product you really like.
  • Know that digital and mobile advertisements exists
  • Know that data is used to better target ads to the target consumer
  • Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data
Description

Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject. 

In this 35 minute course I cover the following topics:

  1. What Personal Data (PII) is
  2. What laws exist to regulate data collection
  3. Different types of Data Categories that Advertisers look for
    1. Demographic
    2. Behavioral 
    3. Contextual 
    4. Retargeting 
    5. Location
  4. How data is actually collected 
  5. Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices. 

Who is the target audience?
  • Advertising professionals
  • students
  • business owners
  • data analysts
  • Anyone interested in learning more about big data and advertising
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Curriculum For This Course
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An Introduction to Big Data
3 Lectures 15:36

Welcome to the course! Here I'll discuss what topics we'll be covering and why Big Data is something you should know about. 

Preview 01:33

Most people are concerned about what kind of personal data is being collected about them. In this section I'll explain what Personally Identifiable Information (PII) is and what kind of laws and policies exist to protect you.

Preview 06:14

There are five (5) major types of data categories that advertisers look for. I'll break down each one and explain how an advertiser can use that to find their audience. 

Preview 07:49
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Data Collection & The Companies Involved
2 Lectures 19:12

Which of the below would be considered a use of contextual data?

Contextual Data Review
1 question

Now you know what kind of data advertisers are looking for, I'll explain just how they actually get that from you and your devices. 

Data Collection - How is The Data Actually Collected?
07:40

Ad Tech Companies, DMP, and Closing Statements
11:32

What does CRM stand for?

CRM Question Review
1 question
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Links & Resources
1 Lecture 00:43
Links & Resources
00:43
About the Instructor
Ben Silverstein
4.4 Average rating
191 Reviews
1,717 Students
3 Courses
Digital Advertising Professional & Entrepreneur in NYC

DIGITAL ADVERTISING & SOCIAL MEDIA EXPERT AND ENTREPRENEUR. Began career in the digital space managing search and email campaigns for QCI Direct, national catalog company based in Rochester, NY. Relocated to New York City for opportunities with national media agencies. Given responsibility for digital and social media campaigns for major accounts. During this time, also developed and launched a tech start-up and app, bustripping, LLC, a meta-search engine for long- distance bus travel. Total of over seven years working in digital advertising for dozens of products and brands.