Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.
In this 35 minute course I cover the following topics:
At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.
Welcome to the course! Here I'll discuss what topics we'll be covering and why Big Data is something you should know about.
Most people are concerned about what kind of personal data is being collected about them. In this section I'll explain what Personally Identifiable Information (PII) is and what kind of laws and policies exist to protect you.
There are five (5) major types of data categories that advertisers look for. I'll break down each one and explain how an advertiser can use that to find their audience.
Which of the below would be considered a use of contextual data?
Now you know what kind of data advertisers are looking for, I'll explain just how they actually get that from you and your devices.
What does CRM stand for?
DIGITAL ADVERTISING & SOCIAL MEDIA EXPERT AND ENTREPRENEUR. Began career in the digital space managing search and email campaigns for QCI Direct, national catalog company based in Rochester, NY. Relocated to New York City for opportunities with national media agencies. Given responsibility for digital and social media campaigns for major accounts. During this time, also developed and launched a tech start-up and app, bustripping, LLC, a meta-search engine for long- distance bus travel. Total of over seven years working in digital advertising for dozens of products and brands.