Start Your Own Business, Be Your Own Boss

Learn how to start and grow your own small business, turn your passion into profit.
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  • Lectures 40
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Learn how to start and grow your own small business.

Scared to start your own small business because of fear of the unknown? Fear of not being able to make enough money? We will walk you through all the steps you need to take to not only start your own small business, but feel confident in your product or service offering, revenue and budget projections, and how to run and manage your business effectively.

We tackle practical challenges you will face and provide lots of useful information. We know because we have created our own successful small business, and crafted this course to teach you what we've learned from our hands on experience.

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

In this course:

  1. Introduction To The Course
  2. Use Your Passions To Pick Your Path (so you know what to do)
  3. Pick and Price Your Products and Services (so you know what to sell)
  4. Business Organizations 101 (so you know how to setup)
  5. Business Management (so you know how to run your business)
  6. Marketing and Sales (so you know how to grow)
  7. Growth and Next Steps (so you know what's next)

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to turn your passion into a profitable small business.

What are the requirements?

  • Students will need to have a drive and motivation, and be open to the possibility that they can start their own small business.
  • For some of the exercises, pen and paper will be needed, also it would be useful to have any type of spreadsheet software (excel, google numbers, etc...).

What am I going to get from this course?

  • How to set a business up and get running
  • How to market your products and close your sales
  • How to grow and what comes next once you get going
  • Make a detailed list of what to sell, and how much to sell it for
  • Make comprehensive budget so you will know how much money you can expect to make
  • Know and understand how business organizations work in the United States
  • Have confidence when starting a small business

Who is the target audience?

  • This course is for people who want to start and grow their own small business.
  • This course is not for anyone who needs to raise millions of dollars in capital (for example to start a factory) before their business can start. This is for all other types of businesses that can start small and grow.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Course

Welcome to Be Your Own Boss: Start And Grow Your Own Small Business! We know you can do this; so lets get going.


Who is this course for? Who is this course not for? What will you learn? Why should you listen to what we have to say anyways? This lecture answers these questions and outlines what to expect in the course.

Section 2: Use Your Passions To Pick Your Path

We talk about what type of work you might want to do, dispel some common myths, and help you use your passions to pick a small business you want to focus on.


Hone in on what type of business you should have by condensing your knowledge, skills, and strengths into a great list. Then, rate the list to narrow down your possibilities even further.

2 pages

In this exercise you will create your list of business ideas from your skills, knowledge, and strengths list.

2 pages

In this exercise you will rate the items in your Sandwich Menu for how likely they are to make money and how much you would like doing that work.

2 pages

In this exercise you will pick one of the ideas to work with for the rest of the course.


Now that you know what your focus will be, we talk about how to make a list of potential specific products and services for you to sell.

2 pages

In this exercise you will create your list of products and services.

5 questions

Try out this quiz to see what you have learned in about using your passions to pick your pack.

Section 3: Pricing And Profitability

We talk about some general pricing guidelines, and outline some business terms and concepts that may be useful to you.

How To Price Your Product Quiz
6 questions

Use a Product Revenue Spreadsheet to model your costs for each product or service. We walk you through how to make one.

3 pages

In this exercise you will create a product revenue spreadsheet for one or more of your products.


Let's make a budget! It will help you plan and determine how profitable your business can and will be.

4 pages

In this exercise you will create a budget for your planned business.


We'll explain the importance of keeping a list of clients and customers, and help you build a client book.

3 pages

In this exercise you will start a client book.


How much should you save? How high can your profits be? After this point you should be done with the modeling and feeling good about how your numbers look.

Create A Rainy Day Fund Quiz
3 questions

Where is this all going? What is your end goal? What are you doing this all for?

Section 4: Business Organizations 101

We discuss general foundational ideas about companies, and cover the first type of business, a sole proprietorship.

Sole Proprietorships Quiz
5 questions

This lecture covers Limited Liability Companies (LLCs) in all of their spendor and glory.

Limited Liability Companies (LLC) Quiz
9 questions

We cover how corporations work, and why you might want one.

Corporations Quiz
7 questions

We tackle the benefits of S-Corporation taxation, and briefly talk about other forms of business entities that exist.

S-Corporations And Other Business Entities Quiz
5 questions
Section 5: Business Management

We cover the main business managment concepts that are important in making sure your business runs smoothly and efficiently.

Business Management Quiz
5 questions

In this lecture you will learn about the web decisions that you need to make about having an online presence.


In this lecture you will learn about the choices you have for productivity software and what software you should consider.


In this lecture you will learn about intellectual property and how to protect what you create through patents, trademarks, and copyright.

Intellectual Property Quiz
10 questions

In this section you learn about how to write a legally strong and practical contract for the work you are going to do with customers.


In this lecture you will learn some tips and techniques to use if you have to negotiate contracts and master service agreements with large corporations.

Contracts Quiz
8 questions

In this lecture you will learn about what kind of business insurance you may need, and when to go get help from experts.


In this lecture you will learn what to do if a client isn't paying you.

Section 6: Marketing and Sales

This lecture introduces marketing and sales for the small business, and shows you how to create target audience personas to guide your marketing decisions.

2 pages

In this exercise you create target audience personas for your business idea.


This lecture contains the details of how you go about deciding how to market to each of your target audience segments.

2 pages

In this exercise you will match your products and services to your target audience personas.

2 pages

In this exercise you will decide on a migration plan for each persona and product from free to small purchase to core product or service.


In this lecture you will learn how to put your marketing ideas into a plan over time, and also get tips for selling.

2 pages

In this exercise you will create your marketing plan.

5 questions

Test what you know about the marketing and sales section with this quiz.

Section 7: Growth and Next Steps

In this lecture you will learn about some typical growing pains that small businesses encounter, and how to make sure you get through them successfully.


Worrying about what you will do if things don't work out saps your time and energy. In this lecture you will learn about what to do if things aren't going well, but if you follow all the other guidelines in the course you won't need this one!


You made it!

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Instructor Biography

Guthrie Weinschenk, COO of The Team W

I earned my J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.

Technology has been a life long passion of mine. As the Chief Operations Officer at The Team W I have helped foster and grow an up and coming small business. Before The Team W, I worked at BP as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. I currently live in Chicago, IL.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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