Start Your Own Business, Be Your Own Boss
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Start Your Own Business, Be Your Own Boss

Learn how to start and grow your own small business. Turn your passion into a profitable business.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
139 students enrolled
Last updated 1/2016
Current price: $10 Original price: $45 Discount: 78% off
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  • 4.5 hours on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to set a business up and get running
  • How to market your products and close your sales
  • How to grow and what comes next once you get going
  • Make a detailed list of what to sell, and how much to sell it for
  • Make comprehensive budget so you will know how much money you can expect to make
  • Know and understand how business organizations work in the United States
  • Have confidence when starting a small business
View Curriculum
  • Students will need to have a drive and motivation, and be open to the possibility that they can start their own small business.
  • For some of the exercises, pen and paper will be needed, also it would be useful to have any type of spreadsheet software (excel, google numbers, etc...).

Learn how to start and grow your own small business.

Scared to start your own small business because of fear of the unknown? Fear of not being able to make enough money? We will walk you through all the steps you need to take to not only start your own small business, but feel confident in your product or service offering, revenue and budget projections, and how to run and manage your business effectively.

We tackle practical challenges you will face and provide lots of useful information. We know because we have created our own successful small business, and crafted this course to teach you what we've learned from our hands on experience.

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

In this course:

  1. Introduction To The Course
  2. Use Your Passions To Pick Your Path (so you know what to do)
  3. Pick and Price Your Products and Services (so you know what to sell)
  4. Business Organizations 101 (so you know how to setup)
  5. Business Management (so you know how to run your business)
  6. Marketing and Sales (so you know how to grow)
  7. Growth and Next Steps (so you know what's next)

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to turn your passion into a profitable small business.

Who is the target audience?
  • This course is for people who want to start and grow their own small business.
  • This course is not for anyone who needs to raise millions of dollars in capital (for example to start a factory) before their business can start. This is for all other types of businesses that can start small and grow.
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Curriculum For This Course
40 Lectures
Introduction To The Course
2 Lectures 06:25

Welcome to Be Your Own Boss: Start And Grow Your Own Small Business! We know you can do this; so lets get going.

Preview 02:49

Who is this course for? Who is this course not for? What will you learn? Why should you listen to what we have to say anyways? This lecture answers these questions and outlines what to expect in the course.

Preview 03:36
Use Your Passions To Pick Your Path
7 Lectures 31:07

We talk about what type of work you might want to do, dispel some common myths, and help you use your passions to pick a small business you want to focus on.

Preview 11:03

Hone in on what type of business you should have by condensing your knowledge, skills, and strengths into a great list. Then, rate the list to narrow down your possibilities even further.

Pick Your Path

In this exercise you will create your list of business ideas from your skills, knowledge, and strengths list.

Exercise: Create A Sandwich Menu
2 pages

In this exercise you will rate the items in your Sandwich Menu for how likely they are to make money and how much you would like doing that work.

Exercise: Rate The Sandwich Menu Items
2 pages

In this exercise you will pick one of the ideas to work with for the rest of the course.

Exercise: Pick One
2 pages

Now that you know what your focus will be, we talk about how to make a list of potential specific products and services for you to sell.

Pick Your Products And Services

In this exercise you will create your list of products and services.

Exercise: Create Your List of Products And Services
2 pages

Try out this quiz to see what you have learned in about using your passions to pick your pack.

Use Your Passions To Pick Your Path Quiz
5 questions
Pricing And Profitability
9 Lectures 48:10

We talk about some general pricing guidelines, and outline some business terms and concepts that may be useful to you.

How To Price Your Product

How To Price Your Product Quiz
6 questions

Use a Product Revenue Spreadsheet to model your costs for each product or service. We walk you through how to make one.

Create A Product Revenue Spreadsheet

In this exercise you will create a product revenue spreadsheet for one or more of your products.

Exercise: Create A Product Revenue Spreadsheet
3 pages

Let's make a budget! It will help you plan and determine how profitable your business can and will be.

Create A Budget

In this exercise you will create a budget for your planned business.

Exercise: Create A Budget
4 pages

We'll explain the importance of keeping a list of clients and customers, and help you build a client book.

Create A Client Book

In this exercise you will start a client book.

Exercise: Create A Client Book
3 pages

How much should you save? How high can your profits be? After this point you should be done with the modeling and feeling good about how your numbers look.

Create A "Rainy Day" Fund

Create A Rainy Day Fund Quiz
3 questions

Where is this all going? What is your end goal? What are you doing this all for?

What Is Your Exit Plan?
Business Organizations 101
4 Lectures 41:46

We discuss general foundational ideas about companies, and cover the first type of business, a sole proprietorship.

Introduction And Sole Proprietorships

Sole Proprietorships Quiz
5 questions

This lecture covers Limited Liability Companies (LLCs) in all of their spendor and glory.

Limited Liability Companies (LLC)

Limited Liability Companies (LLC) Quiz
9 questions

We cover how corporations work, and why you might want one.

About Corporations

Corporations Quiz
7 questions

We tackle the benefits of S-Corporation taxation, and briefly talk about other forms of business entities that exist.

About S-Corporations And Other Business Entities

S-Corporations And Other Business Entities Quiz
5 questions
Business Management
8 Lectures 01:35:08

We cover the main business managment concepts that are important in making sure your business runs smoothly and efficiently.

Business Management -- Part One

Business Management Quiz
5 questions

In this lecture you will learn about the web decisions that you need to make about having an online presence.

Websites, URLs And Other Web Decisions

In this lecture you will learn about the choices you have for productivity software and what software you should consider.

Productivity Software

In this lecture you will learn about intellectual property and how to protect what you create through patents, trademarks, and copyright.

Intellectual Property

Intellectual Property Quiz
10 questions

In this section you learn about how to write a legally strong and practical contract for the work you are going to do with customers.


In this lecture you will learn some tips and techniques to use if you have to negotiate contracts and master service agreements with large corporations.

Negotiating With Large Companies

Contracts Quiz
8 questions

In this lecture you will learn about what kind of business insurance you may need, and when to go get help from experts.

Preview 04:44

In this lecture you will learn what to do if a client isn't paying you.

What To Do If Clients Don't Pay
Marketing and Sales
7 Lectures 30:20

This lecture introduces marketing and sales for the small business, and shows you how to create target audience personas to guide your marketing decisions.

About Marketing And Creating Target Audience Personas

In this exercise you create target audience personas for your business idea.

Exercise: Create Target Audience Personas
2 pages

This lecture contains the details of how you go about deciding how to market to each of your target audience segments.

How To Market Your Business

In this exercise you will match your products and services to your target audience personas.

Exercise: Create A Products By Persona Map
2 pages

In this exercise you will decide on a migration plan for each persona and product from free to small purchase to core product or service.

Exercise: Create A Persona/Product Migration Plan
2 pages

In this lecture you will learn how to put your marketing ideas into a plan over time, and also get tips for selling.

Your Marketing Plan And Sales

In this exercise you will create your marketing plan.

Exercise: Create A Marketing Plan
2 pages

Test what you know about the marketing and sales section with this quiz.

Marketing And Sales Quiz
5 questions
Growth and Next Steps
3 Lectures 14:54

In this lecture you will learn about some typical growing pains that small businesses encounter, and how to make sure you get through them successfully.

Growing Pains

Worrying about what you will do if things don't work out saps your time and energy. In this lecture you will learn about what to do if things aren't going well, but if you follow all the other guidelines in the course you won't need this one!

What To Do If Things Fall Apart

You made it!

You Are Ready
About the Instructor
Guthrie Weinschenk
4.3 Average rating
3 Reviews
160 Students
2 Courses
COO of The Team W

I earned my J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.

Technology has been a life long passion of mine. As the Chief Operations Officer at The Team W I have helped foster and grow an up and coming small business. Before The Team W, I worked at BP as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. I currently live in Chicago, IL.

Susan Weinschenk, Ph.D.
4.2 Average rating
393 Reviews
11,034 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.