Beyond Blogging: Entrepreneur's Guide to Content Marketing

Content Is King when it comes to attracting people to your business online. Understand it, and create your content plan!
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  • Lectures 21
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Are you spinning your wheels when it comes to online marketing? How does it all fit together? Blogging, social media, e-mail marketing, web traffic... The thing that ties it all together is Content Marketing!

Through this course, you will understand content like never before AND you will create your own content marketing plan specific to your business and your online goals. You will:

1. Break content down into two major categories, both of which are important in a successful strategy, as well as the many forms it can take and which ones you want to use.

2. Put all the pieces together so you see clearly how content marketing really works - no more confusion. (I promise!)

3. Use the interactive worksheet to integrate what you learn and make your own content marketing plan. All the strategy in the world only helps if you can put it to use! And I'll walk through it.

The course has a lot of content packed into a short amount of time, as well as summary sheets to print and save, since I know you don't want to waste time on fluff. Yet, the information in here can truly transform your business.

Who is it for?

This course is ideal for entrepreneurs and small businesses who what to attract people online. Especially those who...

  • have a passion for their product or service
  • have a website, but would like to get more engagement from it
  • want to build their list of prospective customers
  • are committed to success over the long run

Content marketing is the best way to succeed online, but it's not for the faint of heart. I am committed to teaching people how to build their business and their following through persistent self-expression and effective strategies.

The only requirement is a desire to share your business and your message with the world. Let's get started!

-Sarah Schwab, Content Creation Coach

What are the requirements?

  • Nothing required.

What am I going to get from this course?

  • Create content according to a strategy that will attract people to their business online and convert them into paying customers.

Who is the target audience?

  • Entrepreneurs and small business owners with a passion for their product or service
  • People who already have a website, but would like more engagement
  • Driven individuals who are committed to success over the long run
  • NOT for people looking for a quick fix or magic bullet

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course
Welcome to the Course!
Section 2: What Is Content?
Introduction to Content
Difference between Content and Copy
Building Relationships Through Content
The Two Forms of Content
Section 3: Nurturing Content
Introduction to Nurturing Content
What is Nurturing Content?
Role of Nurturing Content
Timing - Considerations and Commitment
Summary: Nurturing Content (Printable)
1 page
Section 4: Catalyst Content
Introduction to Catalyst Content
What is Catalyst Content?
Role of Catalyst Content
Summary: Catalyst Content (Printable)
1 page
Section 5: Content Creation

Learn the three pillars of content creation and what we are covering in this section.

Putting It All Together
Content Creation Planning Worksheet
4 pages
Your Content Creation Plan
Pick Your Platforms
The Content Creation Impact Curve
Getting It Done

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Instructor Biography

Sarah Schwab, Content Creation Coach

Sarah Schwab is the Founder and President of Content Creation Coach. She helps small businesses and entrepreneurs to create consistent, compelling content they need to market their business online. She believes in the power of self-expression and creativity to transform her clients' businesses and lives.

Sarah works with clients through online programs, content creation coaching, and events. She has created hundreds of blog articles, produced videos, teleseminars, webinars, e-books, and more.

She resides in Milwaukee, Wisconsin and loves traveling, dancing and pushing herself to try new things.

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