Beyond Blogging: Entrepreneur's Guide to Content Marketing
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Beyond Blogging: Entrepreneur's Guide to Content Marketing

Content Is King when it comes to attracting people to your business online. Understand it, and create your content plan!
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Created by Sarah Schwab
Last updated 9/2015
English
Price: $40
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create content according to a strategy that will attract people to their business online and convert them into paying customers.
View Curriculum
Requirements
  • Nothing required.
Description

Are you spinning your wheels when it comes to online marketing? How does it all fit together? Blogging, social media, e-mail marketing, web traffic... The thing that ties it all together is Content Marketing!

Through this course, you will understand content like never before AND you will create your own content marketing plan specific to your business and your online goals. You will:

1. Break content down into two major categories, both of which are important in a successful strategy, as well as the many forms it can take and which ones you want to use.

2. Put all the pieces together so you see clearly how content marketing really works - no more confusion. (I promise!)

3. Use the interactive worksheet to integrate what you learn and make your own content marketing plan. All the strategy in the world only helps if you can put it to use! And I'll walk through it.

The course has a lot of content packed into a short amount of time, as well as summary sheets to print and save, since I know you don't want to waste time on fluff. Yet, the information in here can truly transform your business.

Who is it for?

This course is ideal for entrepreneurs and small businesses who what to attract people online. Especially those who...

  • have a passion for their product or service
  • have a website, but would like to get more engagement from it
  • want to build their list of prospective customers
  • are committed to success over the long run

Content marketing is the best way to succeed online, but it's not for the faint of heart. I am committed to teaching people how to build their business and their following through persistent self-expression and effective strategies.

The only requirement is a desire to share your business and your message with the world. Let's get started!

-Sarah Schwab, Content Creation Coach

Who is the target audience?
  • Entrepreneurs and small business owners with a passion for their product or service
  • People who already have a website, but would like more engagement
  • Driven individuals who are committed to success over the long run
  • NOT for people looking for a quick fix or magic bullet
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 51:26
+
Introduction to the Course
1 Lecture 01:41
+
Nurturing Content
5 Lectures 07:05
Introduction to Nurturing Content
00:55

What is Nurturing Content?
02:25

Role of Nurturing Content
02:10

Timing - Considerations and Commitment
01:35

Summary: Nurturing Content (Printable)
1 page
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Catalyst Content
4 Lectures 06:37
Introduction to Catalyst Content
00:44

What is Catalyst Content?
03:39

Role of Catalyst Content
02:14

Summary: Catalyst Content (Printable)
1 page
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Content Creation
7 Lectures 21:01

Learn the three pillars of content creation and what we are covering in this section.

Introduction to Content Creation
00:38

Putting It All Together
03:11

Content Creation Planning Worksheet
4 pages

Your Content Creation Plan
04:31

Pick Your Platforms
04:45

The Content Creation Impact Curve
03:15

Getting It Done
04:41
About the Instructor
Sarah Schwab
5.0 Average rating
1 Review
12 Students
1 Course
Content Creation Coach

Sarah Schwab is the Founder and President of Content Creation Coach. She helps small businesses and entrepreneurs to create consistent, compelling content they need to market their business online. She believes in the power of self-expression and creativity to transform her clients' businesses and lives.

Sarah works with clients through online programs, content creation coaching, and events. She has created hundreds of blog articles, produced videos, teleseminars, webinars, e-books, and more.

She resides in Milwaukee, Wisconsin and loves traveling, dancing and pushing herself to try new things.