Better business networking
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Better business networking

Make your business networking more effective from the get-go
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
217 students enrolled
Created by Gwyneth Box
Last updated 2/2017
Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Discover how to find networking groups to attend.
  • Recognise the range of formats and activities of business networking and identify the groups and events most likely to suit you and your business needs.
  • Learn what you should do before, during and after networking events in order to make your efforts more effective.
  • Learn the key elements and techniques to preparing and presenting your 60-second pitch
View Curriculum
  • Students do not need any language or technical skills to take this course.
  • Students should recognise that relationships are key to good business and want to expand their business and professional network to build more and better relationships

Networks have always been important for business - from family-run businesses, to the old-school tie, jobs-for-the-boys and the whole ugly world of nepotism. But now, perhaps more than ever, we have the idea of networking as an activity, an activity that has become a keystone for small and medium-sized businesses, especially those who work with other businesses. 

But face-to-face networking can be frightening - the idea of walking into a room full of strangers, of pitching your business to a crowd of people you don't know - and it can also be a tremendous drain on time and money. It really helps if you understand the general landscape of networking and how the different organisations function so that you can make more informed decisions about where to focus your resources.

In this course, we'll take a look at the types of group, the obligations that membership can involve, and the activities you can expect at different meetings. 

We'll look at the whole before, during and after progression, with guidance on how you can prepare beforehand, advice on how to act during the event - including a section on how to prepare your pitch - and recommendations on what to do afterwards, to make your networking more effective.

We'll ask you to consider your own reasons for networking and explain some of the other motivations you may come across - it's important to realise that not everyone approaches things in the same spirit.

If you're new to networking this course will give you a clear overview of what is involved and get you on the right track from day one.

If you're a seasoned networker it will offer the opportunity to take stock and review what you are doing and why, to be sure you are getting the most out of your efforts.

Who is the target audience?
  • This course is intended for business owners and others who want to start building more and better business relationships through networking.
  • The course is aimed at those with little or no experience of business networking.
  • This course is aimed at those who are unsure where find out about what business networking events are available and who want to make the most of their networking activities from the beginning.
  • Students who feel their business networking is not effective may also benefit from this opportunity to take stock and review networking options.
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Curriculum For This Course
12 Lectures
1 Lecture 02:42

This section will give an overview of business networking: what it is, why it matters and why so many people find it a daunting prospect.

Preview 02:42
Networking Groups
3 Lectures 22:22

Business networking groups range from informal to the most strictly regulated. Here we consider some of the types of group you will encounter.

Types of networking group

Networking is a business like any other and includes membership fees, event attendance fees and other obligations.

Preview 04:59

The many different groups and organisations mean that there are a whole range of formats for events and a range of activities that take place.

Types of activity
Reasons for networking
1 Lecture 06:59

If you are to get the most out of your business networking, it helps to be clear about your motivations and recognise those of the other people you will meet.

Preview 06:59
Before the event
1 Lecture 07:31

Here we'll look at what you can do beforehand to find out about the event itself and the people who will be attending, as well as setting goals to make your networking more effective.

Be prepared
During the event
1 Lecture 15:27

What are you aiming to achieve at the networking event and how can you make sure this actually happens and your time is spent effectively?

Maximise opportunities
After the event
1 Lecture 06:56

A single networking event is not likely to be sufficient to achieve a great deal, but by taking the right actions afterwards you can maximise the possibilities of effective networking.

Follow up and follow through
The 60-second pitch
3 Lectures 16:50

Discover what a pitch is and why you should prepare it. Learn the three keys to effective pitching.

What is a pitch?

Sixty seconds is a very short time to include everything you want people to know about you and your business. Here we look a how to make the most of the short time you have for your pitch.

The content of your pitch

Presentation is key to making your pitch memorable so here we look at some basic techniques to ensure your pitch is heard and remembered.

Presenting your pitch
1 Lecture 03:32

A review of the course and a reminder of the main points covered and the resources available.

Summing up and moving forward
About the Instructor
Gwyneth Box
4.2 Average rating
26 Reviews
1,232 Students
3 Courses
Poet, translator, lifestyle journalist & businesswoman

Award-winning poet, writer, translator and businesswoman, with a career spanning IT, teaching, design and publishing, Gwyneth specialises in copy writing and transcreation, particularly in the fields of lifestyle, travel and technology.

As joint owner of the UK design agency Tantamount, Gwyneth works with businesses, educators and freelance creatives on projects that draw together the threads of publishing, design, technology and training.

As a writer, she is fascinated by the multi-layered aspects of language revealed through translation and poetry, and her creative writings explore the borderlands between writer and narrator, between translation and creation, and between memoir and invention.

She was Poetry Coordinator and Digital Advisor to the SWWJ, the UK's oldest professional organisation for women writers, for whom she has run workshops and courses in subjects including creative writing, translation, and technology for writers.

You can find out more about Gwyneth at her website, where you'll find information about her books, as well as links to her personal blog and some of her other writing activities.