Rise in Searches, Bestselling Keywords for Amazon Authors
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Rise in Searches, Bestselling Keywords for Amazon Authors

Sell more books on Amazon with better keywords. Self publishing tips for writers that make your book higher in results.
5.0 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,139 students enrolled
Created by Jason Matthews
Last updated 6/2015
English
Current price: $15 Original price: $60 Discount: 75% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 5 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find and use the best keywords for your Amazon books
  • Get more exposure for your books
  • Sell more books
  • Monitor trends with keywords and make changes over time
View Curriculum
Requirements
  • free Amazon account
  • free Google account
Description

Smart keywords help readers find your book faster. Amazon is a search engine. Readers find books by typing terms into the search bar. These terms are keywords, which are not used well by many authors.

Save weeks to months as your book rises higher in search results using these tips.

The course is designed for writers about to publish and for authors already selling books on Amazon. You can change your existing keywords anytime.

Taught by Jason Matthews, a bestselling author and self-publishing expert. Each video shows real-time examples at the sites you'll be using. All of the videos are between 2 to 6 minutes, making them simple to follow.

Better keywords at Amazon lead to good things.

Get started today so you can sell more books soon.

Who is the target audience?
  • writers
  • authors
  • publishers
Curriculum For This Course
22 Lectures
01:14:05
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Keywords: How Readers Find Your Book
3 Lectures 12:24

An introduction to the terms, keywords and metadata, and how they apply to books listed for sale at Amazon.

Preview 04:08

Who has control over keywords?
1 question

Get familiar with Amazon's search bar (search engine) for books and analyzing the results. Also recognize the selling-prompts of what Amazon thinks you might be searching for.

Preview 04:37

How many results in the search?
1 question

Keywords and Selling Prompts
1 question

To begin let's get familiar with your dashboard at https://kdp.amazon.com/dashboard, where you can insert elements of your book including categories and keywords.

Preview 03:39
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Taking Keywords Further
5 Lectures 13:48
Selecting Browse Categories
00:36

Amazon has special categories that are designated by assigned keywords for select genres. If your book is in those genres, using a designated keyword is the only way to get listed in the special categories. The video explains it all, and more info can be found by searching the term "Make Your Book More Discoverable With Keywords" or by visiting this link: https://kdp.amazon.com/help?topicId=A2EZES9JAJ6H02

Amazon Special Categories
03:31

Amazon Special Categories
1 question

Linking a Keyword with a Special Category
1 question

Amazon rankings for categories show on the product page when a book is in the top 100 for sales in a specific category. Sometimes these are the categories you've chosen, while other times they are assigned by Amazon. In either case, category ranking and where your book shows up in results after a keyword search for that category are two different things (i.e. if you type "romance" into the search bar, the top results aren't necessarily the top books in the Romance Category; they are just the books doing best for "romance" as a keyword).

Category Ranking and Top 100
04:12

Since Amazon’s search bar does not give exact numbers on often a term is searched, it’s wise to check terms and similar phrases with Google's Keyword Planner to see if one word or phrase is more popular than the others. Here is the link: https://adwords.google.com/ko/KeywordPlanner/

Google Keyword Planner
04:43

Examples of Keywords
00:46
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Bring it All Together
4 Lectures 13:34

It's time to begin your preliminary keyword list with idea for words and phrases related to your book. Think of terms that might get typed into Amazon's search engine that involve subject matter and themes, genre and story tone, character types and setting.

Begin Your Keyword List
01:33

Testing your keywords individually at Amazon will give more information on the wisdom of each choice. Remember to look for drop-down selling-prompts, total number of results listed and how many appearing books in the results contain the keyword (or keyword phrase) in the title or subtitle.

Test Your Keywords at Amazon
04:47

Here are examples of cross-testing keywords at Google's Keyword Planner and back at Amazon. Ask yourself if the search results are enormous or very small, get a sense for the competition level, and also try ways of writing the same thing with similar terms to check them. This will give more data than just checking at Amazon's search engine alone.

Cross Test at Google Keyword Planner
04:07

It's wise to double-check your keyword choices before implementing them in your title, subtitle, KDP keyword and category selections, along with your description and actual book text.

Fine Tune Your Keywords
03:07
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Load Them Up
8 Lectures 26:23
Title and Subtitle Metadata Guidelines
02:01

Now it's time to add keywords to your title and subtitle with respect to Amazon's guidelines listed here: https://kdp.amazon.com/help?topicId=A294SHSUYLKTA6

Title and Subtitle Keywords
04:54

Title and Subtitle Keywords
2 questions

Author Central Nations List and Links
00:39

Add your author name and any contributors (editor, illustrator, etc.) to your KDP Amazon book's description. Also fill out an Amazon Central Author Profile at https://authorcentral.amazon.com

Author Name and Contributors
05:14

Amazon Author Central Profile
2 questions

Now it's time to add the 7 best keywords at KDP Amazon. Remember these can always be changed in the future and to press the "Save Changes" button.

KDP Keywords
02:39

As with the KDP keywords, the categories can be changed anytime in the future. Select relevant and specific choices. Sometimes Amazon will assign their own as supplemental to your choices, especially if you have keywords that match special categories as explained in previous lectures. Whenever making changes to categories (or any KDP detail), click the "Save Changes" button and Publish when ready.

KDP Categories
04:11

Adding keywords to the description presently helps more with Google searches than at Amazon, but it's still wise. You can keep things reader-friendly at the top and add extra keywords to the bottom to make it search-friendly as shown in the lecture. Changes can be made anytime at either KDP Amazon or at Author Central, with the later being quicker to implement changes.

Book Description Keywords
06:20

Book Description Keywords
2 questions

Look Inside Feature
00:25
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Final Thoughts
2 Lectures 06:21

Books with their own ISBN, not just an ASIN, can sign up for the Search Inside or Look Inside feature to have their interior text indexed by Amazon's search engine. This way you can insert additional keywords into the front matter, preferably the copyright page or another page skimmed by readers. This is the link to sign up: http://www.amazon.com/gp/help/customer/display.html?nodeId=14061791

Interior Book Text
03:50

Checking In - Maintenance
02:31
About the Instructor
Jason Matthews
4.7 Average rating
255 Reviews
5,011 Students
8 Courses
Author and Self-Publishing Expert

Jason Matthews is the author of multiple titles, both fiction and nonfiction. His books have been translated into 8 languages and his self-publishing lessons have been viewed by students in 123 countries.

Jason works with writers around the world and teaches many courses on self-publishing topics (listed below).

He lives in San Luis Obispo, California. He's a skier, soccer player, beach lounger and loves a game of chess or scrabble. He can be contacted through his websites and social media links.