Rise in Searches, Bestselling Keywords for Amazon Authors

Sell more books on Amazon with better keywords. Self publishing tips for writers that make your book higher in results.
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description

Smart keywords help readers find your book faster. Amazon is a search engine. Readers find books by typing terms into the search bar. These terms are keywords, which are not used well by many authors.

Save weeks to months as your book rises higher in search results using these tips.

The course is designed for writers about to publish and for authors already selling books on Amazon. You can change your existing keywords anytime.

Taught by Jason Matthews, a bestselling author and self-publishing expert. Each video shows real-time examples at the sites you'll be using. All of the videos are between 2 to 6 minutes, making them simple to follow.

Better keywords at Amazon lead to good things.

Get started today so you can sell more books soon.

What are the requirements?

  • free Amazon account
  • free Google account

What am I going to get from this course?

  • Find and use the best keywords for your Amazon books
  • Get more exposure for your books
  • Sell more books
  • Monitor trends with keywords and make changes over time

Who is the target audience?

  • writers
  • authors
  • publishers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Keywords: How Readers Find Your Book

An introduction to the terms, keywords and metadata, and how they apply to books listed for sale at Amazon.

Who has control over keywords?
1 question

Get familiar with Amazon's search bar (search engine) for books and analyzing the results. Also recognize the selling-prompts of what Amazon thinks you might be searching for.

How many results in the search?
1 question
Keywords and Selling Prompts
1 question

To begin let's get familiar with your dashboard at https://kdp.amazon.com/dashboard, where you can insert elements of your book including categories and keywords.

Section 2: Taking Keywords Further
Selecting Browse Categories

Amazon has special categories that are designated by assigned keywords for select genres. If your book is in those genres, using a designated keyword is the only way to get listed in the special categories. The video explains it all, and more info can be found by searching the term "Make Your Book More Discoverable With Keywords" or by visiting this link: https://kdp.amazon.com/help?topicId=A2EZES9JAJ6H02

Amazon Special Categories
1 question
Linking a Keyword with a Special Category
1 question

Amazon rankings for categories show on the product page when a book is in the top 100 for sales in a specific category. Sometimes these are the categories you've chosen, while other times they are assigned by Amazon. In either case, category ranking and where your book shows up in results after a keyword search for that category are two different things (i.e. if you type "romance" into the search bar, the top results aren't necessarily the top books in the Romance Category; they are just the books doing best for "romance" as a keyword).


Since Amazon’s search bar does not give exact numbers on often a term is searched, it’s wise to check terms and similar phrases with Google's Keyword Planner to see if one word or phrase is more popular than the others. Here is the link: https://adwords.google.com/ko/KeywordPlanner/

Examples of Keywords
Section 3: Bring it All Together

It's time to begin your preliminary keyword list with idea for words and phrases related to your book. Think of terms that might get typed into Amazon's search engine that involve subject matter and themes, genre and story tone, character types and setting.


Testing your keywords individually at Amazon will give more information on the wisdom of each choice. Remember to look for drop-down selling-prompts, total number of results listed and how many appearing books in the results contain the keyword (or keyword phrase) in the title or subtitle.


Here are examples of cross-testing keywords at Google's Keyword Planner and back at Amazon. Ask yourself if the search results are enormous or very small, get a sense for the competition level, and also try ways of writing the same thing with similar terms to check them. This will give more data than just checking at Amazon's search engine alone.


It's wise to double-check your keyword choices before implementing them in your title, subtitle, KDP keyword and category selections, along with your description and actual book text.

Section 4: Load Them Up
Title and Subtitle Metadata Guidelines

Now it's time to add keywords to your title and subtitle with respect to Amazon's guidelines listed here: https://kdp.amazon.com/help?topicId=A294SHSUYLKTA6

Title and Subtitle Keywords
2 questions
Author Central Nations List and Links

Add your author name and any contributors (editor, illustrator, etc.) to your KDP Amazon book's description. Also fill out an Amazon Central Author Profile at https://authorcentral.amazon.com

Amazon Author Central Profile
2 questions

Now it's time to add the 7 best keywords at KDP Amazon. Remember these can always be changed in the future and to press the "Save Changes" button.


As with the KDP keywords, the categories can be changed anytime in the future. Select relevant and specific choices. Sometimes Amazon will assign their own as supplemental to your choices, especially if you have keywords that match special categories as explained in previous lectures. Whenever making changes to categories (or any KDP detail), click the "Save Changes" button and Publish when ready.


Adding keywords to the description presently helps more with Google searches than at Amazon, but it's still wise. You can keep things reader-friendly at the top and add extra keywords to the bottom to make it search-friendly as shown in the lecture. Changes can be made anytime at either KDP Amazon or at Author Central, with the later being quicker to implement changes.

Book Description Keywords
2 questions
Look Inside Feature
Section 5: Final Thoughts

Books with their own ISBN, not just an ASIN, can sign up for the Search Inside or Look Inside feature to have their interior text indexed by Amazon's search engine. This way you can insert additional keywords into the front matter, preferably the copyright page or another page skimmed by readers. This is the link to sign up: http://www.amazon.com/gp/help/customer/display.html?nodeId=14061791

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Instructor Biography

Jason Matthews, Author and Self-Publishing Expert

Jason Matthews is the author of multiple titles, both fiction and nonfiction. His books have been translated into 8 languages and his self-publishing lessons have been viewed by students in 123 countries.

Jason works with writers around the world and teaches many courses on self-publishing topics (listed below).

He lives in San Luis Obispo, California. He's a skier, soccer player, beach lounger and loves a game of chess or scrabble. He can be contacted through his websites and social media links.

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