Beginners Toolbox for Email Marketing
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Beginners Toolbox for Email Marketing

How to start list building and using Autoresponders
3.9 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
713 students enrolled
Created by Tom Wiztek
Last updated 4/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run an email marketing campaign
  • Create an email list and start list building
  • Send emails to email subscribers on autopilot
  • Know the No.1 Best Incentive to Get people to Subscribe to your list
  • Design Opt In Forms (for collecting email subscribers)
  • Know how to use Landing Pages (Squeeze Pages) to collect email addresses
View Curriculum
  • No coding skills or programming skills are required
  • Basic computer skills (have I mentioned that no coding is required)
  • No prior experience is necessary

Ever wondered how to run an email marketing campaign?

In this course you will learn the exact steps that businesses use to build a list and send emails.

And all of this can be done without programming or coding! So…

No prior experience is required…

No programming experience is necessary…

We’ll get started from the basics and by the end of this course you will be able to setup your own entire email marketing system.

You will learn which tools to use and how to get started building your list.

We will cover how to send your emails to your list, and how you can schedule emails for a future date.

As a really important feature of email marketing you will learn how to setup your emails so that they are sent out on autopilot.

You will learn where to put your opt in forms on your website (ie. sign up forms) so that you get a maximum number of subscribers to your list.

I will also reveal to you how to create beautifully designed landing pages without programming. These are web pages that are designed exclusively for capturing users email addresses.

And more…

So if you want to get started with setting up your first list and sending emails then this course can help you!

Enrol today and I’ll see you inside the course.

Who is the target audience?
  • If you are curious how email marketing works
  • If you want to get started building an email list
  • If you don’t want to miss out on the email era then this course can help you
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Curriculum For This Course
18 Lectures
Module 1: Fundamentals of Email Marketing
5 Lectures 21:31

Welcome to the Beginners Toolbox for Email Marketing. You will learn the basics of setting up your very first email collection campaign and start building a list. Watch this video to find out what you will learn from taking this course on Email Marketing.

Enjoy the course.

Preview 02:56

Email is a really popular form of communications. A lot of people put preference on email communications over telephones or even meetings in person. Emails are easy to send and save a lot of time.

Here you will learn 4 reasons why you must start using email marketing now and why you must start building a list of subscribers.

Preview 06:30

In this lesson you will learn the entire email marketing procedure. You will learn this by an single chart that displays the whole process of email marketing. From signing up a new subscriber to sending them a promotional email. 

Do not worry if it gets technical. By the end of the course you will learn the entire email marketing process.

The Logistics of Email Marketing

I have found that a lot of Beginner Email Marketers get steered off course by a number of email marketing myths.

These myths set you up for frustration and disappointment. Therefore before we continue with the course I want to clear these Myths up from the very start.

Myths of Email Marketing

You need an Autoresponder service. Period. For Professional Email Marketing I have found an easy to use service. It has all the features you need for successful email marketing campaigns.

Preview 02:29
Module 2: Hands on Email Marketing
8 Lectures 36:52

Let's get started with the main dashboard of the Autoresponder. This is like the central hub of your email marketing campaigns and list building.

The Main Dashboard

In this lesson you will create your very first email list.

Create Your First List

Should you build your list using the single opt in process or the double opt in process. First you will learn what single opt in (SOI) and double opt in (DOI) means. Then you will learn all the pros and cons of each method. I'll finish by giving you my recommendation for the best process that a beginner email marketer should use!

Single Opt In Lists Vs Double Opt In Lists

Let's look at the list settings. You will learn how to personalize your list and give it its unique character. Also I'll show you where to change from a SOI list to a DOI list and vice versa.

The List Settings

Sign up forms and Opt in forms are used interchangeably. They mean the same thing. You use the opt in form to add a user to your list and turn them into your email subscriber. You will learn how to customize your opt in form so that it looks appealing for your user to add his email and join your list.

Create Your Sign Up Form (Opt In Form)

Let's look at some highly performing opt in forms (sign up forms). You will learn the best places on your website to put sign up forms so that a maximum number of people see the form and join your list.

Examples of Opt In Forms

In this lesson you will learn how to send your very first email to your list. The broadcast email is a fundamental tool for email marketers. I will also show you how easily you can customize your email to make your messages even more appealing.

Schedule Your First Broadcast Email

This is one of the most important tools of the email marketer. The ability to send emails on autopilot is why you are here. You can leverage your message. You do the work once. You write your emails. Then you setup your Autoresponder to send the emails on autopilot. Every time a person subscribes they will receive the emails that you add to the sequence.

Send Emails on Autopilot
Module 3: Advanced Features
4 Lectures 20:35

You will learn how to add the sign up form (opt in form) that we create to your WordPress blog or website. Once again no tech skills are required. You only have to know where to put the code for the sign up form.

Add Your Sign Up Form to Your Wordpress Website

There is 1 tool available that helps you create stunning landing pages. You do not have to have any coding or programming experience. And the better the landing page. The more subscribers you get. The quicker you build your list.

The Easiest and Cheapest Tool for Designing Landing pages

Why do people join your list? What will they get? Learn the secret for high opt in rates. Get the most number of subscribers to your list. Use this method and you will quickly start building your list.

The Best Incentive to Get People to Join Your List

Traffic is key. Traffic are website visitors. Whether people go to your blog or to a landing page. You need traffic. It is the backbone of any successful email marketing process. When you have a list of subscribers. You will need to replace and renew a number of these subscribers. In a way you need to refresh your list. Here are key traffic methods that email marketers use.

All About Traffic
Module 4: BONUS
1 Lecture 01:47

Lets summarize the Beginners Toolbox for Email Marketing. It's been a long journey. But now you are equipped with all the tools required for email marketing. I hope you enjoyed the Beginners Toolbox for Email Marketing.

About the Instructor
Tom Wiztek
4.3 Average rating
211 Reviews
6,274 Students
10 Courses
Marketing and Sales Specialist

Hi I'm Tom. 

I have a keen interest in marketing and selling products online.

I am a College graduate, after college I got stuck in a CORPORATE job. Didn't like it! The whole small cubicle, unfriendly staff, checking email 100 times a day and a BOSS who I disliked was not what I was after.

So I thought...  "what else can I do". And I found ways that you can earn money online without a job, without a career and absolutely positively NO corporations. Now I want to share with you some of the tricks I have learned for earning money, becoming very productive and marketing your own products online. 

Enjoy my courses!