Beginner's Guide to Free E-mail Marketing: (For Busy People)
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
785 students enrolled
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Beginner's Guide to Free E-mail Marketing: (For Busy People)

Learn how to collect your site visitor's e-mail address before they are gone forever.
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
785 students enrolled
Created by Kyle Healey
Last updated 8/2016
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Collect thousands of targeted leads online via e-mail capture, without spending a dime.
  • Have an expert understanding and fully operational e-mail marketing system in place.
View Curriculum
Requirements
  • You will need nothing, however, those having a website, online business or product/service business will most greatly benefit from this course.
Description

Welcome to the Beginner's Guide to Free E-mail Marketing (For Busy People). This course is for the busy website owner who is interested in capturing leads via e-mail on their website, and doing so for free. This beginner's tutorial for e-mail marketing is perfect for someone who wants to get setup today, without any additional costs. 

I will take you through the entire process of signing up to an account at MailChimp, which provides you a free e-mail marketing system. 21 short lessons later, you'll be an expert and have a fully functioning e-mail capturing system setup on your site.

Now, when somebody leaves your website without signing up or buying something, you can stop them before they leave for future marketing purposes. Imagine the possibilities. 

This course is for busy people, and I know you are one. It is a succinct yet thorough guide on how to set up a free e-mail marketing system on your website.

I have been a digital marketing expert for over 10 years and have worked on hundreds if not thousands of e-mail campaigns. I will take you through over 20 short lessons so you can start collecting real leads from your website - today!

 By the end of the course, you will be collecting e-mails from potential customers that otherwise would have been lost forever. This is the most important thing any business can do for their online efforts, bar none. 

Who is the target audience?
  • If you have an online business or an online presence and you are not currently collecting e-mails, you are perfect for this course. If you are already collecting e-mails but want to switch to a free solution, you are perfect for this course.
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Curriculum For This Course
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An intro to what you will learn, and what you will accomplish during the course.
1 Lecture 01:03

In this video I will introduce myself and my qualifications, introduce who this course is for, and outline the objectives you'll be able to complete once the course is done. 

Preview 01:03
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General Setup & Making Your First List
4 Lectures 05:52

In this lesson we will sign-up our free account at MailChimp, which provides a free email marketing system up to 2000 people.

Preview 00:41

Let's get familiar with the MailChimp back-end. 

Preview 00:50

In less than 3 minutes, you will have your very first e-mail list set-up.

Preview 02:55

This will cover how to import existing lists or e-mail addresses into MailChimp, should you have any.

Preview 01:26
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Subscribers, Groups and Segments
3 Lectures 05:13

Let's quickly learn how to manage your subscribers (you'll be having a lot of them!)

Preview 02:05

Amazing grouping feature from MailChimp and how to use it.

Preview 01:38

Let's learn how to segment our subscribers so that we can give them laser focused content and promotions. 

Segmenting
01:30
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Campaigns
8 Lectures 27:10

Campaigns are the meat of your e-mail marketing campaign. In the next 10 minutes, you will become an expert.

Intro to Campaigns
01:27

You will learn about the most common type of campaign on MailChimp.

Regular Campaigns
04:23

This is part 2 of the regular campaigns tutorial for MailChimp, which is the most common type of campaign you will be running. 

Regular Campaigns Pt. 2
04:16

Simple and sweet, you will learn how to send a plain text e-mail campaign. 

Plain Text Campaigns
01:54

Free A/B split testing? Yes please. I'll show you how to set it up in minutes so that you can increasing your conversion rate from day 1. 

A/B Split Testing Campaigns
07:11

A very popular feature of MailChimp and one I highly recommend. Let's set it up.

RSS to E-mail Campaigns
05:55

A highly recommended step to increase inbox rate in your campaigns. 

Verifying your Domain name (optional)
00:47

Wow, everything is set-up! Let's test it out now to make sure everything is working.

Testing a Campaign
01:17
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Forms
5 Lectures 13:27

Sign-up forms tutorial where you will learn how to embed the actual input forms on your website. It's a cinch.

Sign-up Forms
05:25

Let's dive further into the forms section of MailChimp so you can master all the angles. 

Embedable Forms
03:21

Annoying or not? I'll teach you how to set them up regardless.

Pop-up Forms
02:19

A quick note for potential developers watching this course (or if your main business is an app)

Form Integrations
01:07

A quick recap and thank you from Kyle.

Wrap-up
01:15
About the Instructor
Kyle Healey
4.5 Average rating
4 Reviews
785 Students
1 Course
The Digital Marketing Futurist

Hey everyone! 

My name is Kyle and I"ve been a full time Affiliate Marketer and Digital Marketing Consultant for over 10 years. I specialize in SEO, Social and E-mail Marketing. 

I've been told I'm a great teacher, which is good news - I love to help others get up to speed with digital marketing, help grow their business to new levels, and make lasting connections with people.

I keep up to date on all the latest trends and strategies, and create my own to future-proof our online businesses. Are you ready to get started?

My courses are for busy people. I know how it is. You are being pulled in 100 different directions, but you still want to learn a new skill. 

My lessons are succinct and to the point, and focus on getting you to become an expert in the shortest time possible. I won't waste your time with umm's and ahh's, or fluff of any kind. 

See you in the first lesson.

Best,

Kyle