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Increase Downloads: App Store Marketing for iOS (with ASO)

How to market your App, master App Store Optimization (ASO) and boost your downloads
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,057 students enrolled
Created by Moe Biersack
Last updated 11/2015
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  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Do you have an iOS app or app idea and wonder how you can get noticed in the App Store? You want to know how to boost your organic downloads? You need an overview of the ASO possibilities and specific guidelines how to market your app?

Then this course is for you!

Learn the fundamentals of app marketing and App Store Optimization (ASO). Get a profound understanding, of how the App Store algorithm works and learn how to get noticed in this highly competitive field.

The course is perfect for you if you have a finished or released app, but it’s also a huge help if you’re still in the early stages of development and planning, as we cover important basics on how to build a great app and how to monetize it.

In the main part we focus on ASO. You learn to effectively optimize the on- and off-site factors of your app. This includes hands-on guides about choosing the right title and keywords, creating an awesome icon and selecting perfect screenshots. After this, you learn about the importance of categories and when to release your app. Finally, there is a section on app analytics: understand what KPIs you should track and how this helps you to constantly improve your app.

To avoid any confusion between Apple's App Store and Google Play, it is specifically tailored for iOS apps.

This course is about hands on knowledge. No fillers, but only straightforward content and guidelines. Other courses will take you hours, this one will give you the relevant knowledge in about 60 minutes.

Furthermore, you can ask any questions and will get feedback within 24 hours.

Who is the target audience?
  • Everyone with an own iOS app or app idea
  • iOS developers with little or no marketing knowledge
  • Everyone interested in app marketing and App Store Optimization (ASO)
  • Not for Android developers (iOS specific topics)
  • Not for developers with a profound understanding of app marketing and ASO
Students Who Viewed This Course Also Viewed
What Will I Learn?
Know how the App Store Algorithm works
Understand how to quickly create a high quality app (fundament for marketing)
Monetize your app
Learn the differences between top charts ranking and search ranking
Be able to find great keywords
Optimize on- and off-site factors effectively (ASO)
Create titles, icons and screenshots that generate downloads
Choose the best category
Get more and better ratings/reviews
Release your app the right way
Track and analyze important KPIs
View Curriculum
  • Own app or app idea
  • Interested in app marketing and optimization
  • Developer account to publish and optimize your app
Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 58:27
How you create a successful app
2 Lectures 11:42

How to successfully monetize your app
How the App Store algorithm works
2 Lectures 04:29
How top chart ranking is determined

How search ranking works
How to Optimize your App effectively - On-Site
11 Lectures 20:12
Find the best Keywords

App Store Conversion Funnel

Title: Real World Examples
3 pages

Optimize your Keywords

Write an awesome Description

Create an eye-catching Icon

App Icon Design Trends 2015/16
4 pages

Make descriptive Screenshots and Videos

Boost downloads with Localization

The importance of categories
How to Optimize your App effectively - Off-Site
3 Lectures 06:26
Downloads and velocity

Ratings and Reviews

How to release your app the right way
How to constantly improve your app
1 Lecture 02:00
How to Track, Analyse, Improve and Grow
1 Lecture 00:42
Final thoughts and feedback
About the Instructor
4.5 Average rating
6 Reviews
1,057 Students
1 Course
App Marketing Expert

Moe Biersack has worked the last 5 years for a professional app agency in Germany, where he has seen hundreds of apps and app ideas. The list of clients he has worked for includes big names of the automotive industry, consulting firms and startups. Seeing a wide variety of small and large projects, he has gained a profound understanding of the app economy.

He has worked as a consultant and project manager, helping companies to design, develop and market their apps successfully. This is how he learned about the struggles people have to build a great app, but also found key tactics to overcome these.

His specialization in app marketing has led him to found - The Triple Peak of App Marketing. The goal of his services is to support developers, makers, startups and companies to build better apps more quickly and generate more revenue. He achieves this with lean development strategies, App Store Optimization and growth hacking methods.

Teaching, for him, is a great way to help students around the world to improve their knowledge, while finding new ideas and inspiration.

When Moe is not helping clients or making his own apps, he is investing in the stock market and doing sports.

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