Increase Downloads: App Store Marketing for iOS (with ASO)

How to market your App, master App Store Optimization (ASO) and boost your downloads
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  • Lectures 22
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Celebrating 1000 students! Become part of the community!

Do you have an iOS app or app idea and wonder how you can get noticed in the App Store? You want to know how to boost your organic downloads? You need an overview of the ASO possibilities and specific guidelines how to market your app?

Then this course is for you!

Learn the fundamentals of app marketing and App Store Optimization (ASO). Get a profound understanding, of how the App Store algorithm works and learn how to get noticed in this highly competitive field.

The course is perfect for you if you have a finished or released app, but it’s also a huge help if you’re still in the early stages of development and planning, as we cover important basics on how to build a great app and how to monetize it.

In the main part we focus on ASO. You learn to effectively optimize the on- and off-site factors of your app. This includes hands-on guides about choosing the right title and keywords, creating an awesome icon and selecting perfect screenshots. After this, you learn about the importance of categories and when to release your app. Finally, there is a section on app analytics: understand what KPIs you should track and how this helps you to constantly improve your app.

To avoid any confusion between Apple's App Store and Google Play, it is specifically tailored for iOS apps.

This course is about hands on knowledge. No fillers, but only straightforward content and guidelines. Other courses will take you hours, this one will give you the relevant knowledge in about 60 minutes.

Furthermore, you can ask any questions and will get feedback within 24 hours.

What are the requirements?

  • Own app or app idea
  • Interested in app marketing and optimization
  • Developer account to publish and optimize your app

What am I going to get from this course?

  • Know how the App Store Algorithm works
  • Understand how to quickly create a high quality app (fundament for marketing)
  • Monetize your app
  • Learn the differences between top charts ranking and search ranking
  • Be able to find great keywords
  • Optimize on- and off-site factors effectively (ASO)
  • Create titles, icons and screenshots that generate downloads
  • Choose the best category
  • Get more and better ratings/reviews
  • Release your app the right way
  • Track and analyze important KPIs

What is the target audience?

  • Everyone with an own iOS app or app idea
  • iOS developers with little or no marketing knowledge
  • Everyone interested in app marketing and App Store Optimization (ASO)
  • Not for Android developers (iOS specific topics)
  • Not for developers with a profound understanding of app marketing and ASO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
About me and the course
Preview
03:44
Why App Store Optimization is so important
Preview
02:12
Section 2: How you create a successful app
How you create a high quality app quickly
Preview
04:10
How to successfully monetize your app
07:32
Section 3: How the App Store algorithm works
How top chart ranking is determined
02:10
How search ranking works
02:19
Section 4: How to Optimize your App effectively - On-Site
Find the best Keywords
03:16
App Store Conversion Funnel
01:01
Choosing the right title
Preview
03:28
Title: Real World Examples
3 pages
Optimize your Keywords
02:30
Write an awesome Description
02:39
Create an eye-catching Icon
01:52
App Icon Design Trends 2015/16
4 pages
Make descriptive Screenshots and Videos
02:19
Boost downloads with Localization
02:05
The importance of categories
01:02
Section 5: How to Optimize your App effectively - Off-Site
Downloads and velocity
01:10
Ratings and Reviews
03:04
How to release your app the right way
02:12
Section 6: How to constantly improve your app
How to Track, Analyse, Improve and Grow
02:00
Section 7: Conclusion
Final thoughts and feedback
00:42

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Instructor Biography

Moe Biersack, App Marketing Expert

Moe Biersack has worked the last 5 years for a professional app agency in Germany, where he has seen hundreds of apps and app ideas. The list of clients he has worked for includes big names of the automotive industry, consulting firms and startups. Seeing a wide variety of small and large projects, he has gained a profound understanding of the app economy.

He has worked as a consultant and project manager, helping companies to design, develop and market their apps successfully. This is how he learned about the struggles people have to build a great app, but also found key tactics to overcome these.

His specialization in app marketing has led him to found App-Peak.com - The Triple Peak of App Marketing. The goal of his services is to support developers, makers, startups and companies to build better apps more quickly and generate more revenue. He achieves this with lean development strategies, App Store Optimization and growth hacking methods.

Teaching, for him, is a great way to help students around the world to improve their knowledge, while finding new ideas and inspiration.

When Moe is not helping clients or making his own apps, he is investing in the stock market and doing sports.

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