Become More Valuable at Work or Start a Small Business
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Become More Valuable at Work or Start a Small Business

Learn how to embrace your unique value in your current work and even start your own business.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
424 students enrolled
Last updated 4/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 10.5 hours on-demand video
  • 11 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to discover and cultivate their unique value, what only they can do in this world, what the world will gladly pay them handsomely for
  • See and know how to climb the 9 levels in the ladder of wealth and financial freedom
  • Find excess cash and invest it in a way that, ultimately, will have money working for you even while you sleep, leading to eventual financial independence and freedom
  • If you wish to, you will also learn how to start and run great successful small businesses based on your strengths and passions
  • You will also know and apply the formula that all successful businesses must apply if they wish to become successful passive income vehicles
View Curriculum
  • An open mind and a willingness to challenge the cultural programming of the masses

UPDATE: Scheduled price rise to $199 very soon.

This course will enable you to:

  1. Make more money in your career by getting you to discover your unique value which only you have in this world. Once you light this up, the world will pay you handsomely for it, because only you have it and no one else.
  2. Advance up the ladder of wealth by showing you the steps, requirements and attributes of each of the 9 levels of wealth that all financially successful and financially independent people have gone through since time as we know it began.
  3. Invest using the same ancient and proven principles that self-made billionaires have been using, principles that preserve your capital and create financial gardens that liberate you from having to work for money.
  4. Start a home or small business, if you choose to, that takes advantage of your strengths and passions and at the same time releases you from having to work in the business, thereby creating passive income for you, leading to financial freedom.

What's The Fuss All About?

So, you might ask, "What's the fuss all about?"

Well, there are several reasons people seem to like this material:

  • It's practical
  • It's simple
  • It's based on proven and time-tested principles and examples
  • Students who take it end up feeling better instantly and start to create tangible positive changes and experiences in their lives, instantly

Content And Overview

PART 1: Working For Money - How To Earn More And More, Day By Day, From Your Efforts

We first start with working for money, since that is what 99% of the world does. Most of the world works for money.

This course is not a guide to tell you what career to be in or what business to start. There are many other courses out there for that. This course is about how to make more money, whatever career or business you are in.

What you are about to learn will work for just about any career, any walk of life, any business, and so on.

Think of it this way: let us take the example of architecture, buildings. The fundamentals of a building, the physics, are applicable to all buildings. All architects get taught similar things in all architectural schools in the world, because physics is physics. But once they graduate, they can use that information to design all sorts of different types of houses and buildings.

This course is like architectural school: you will learn the fundamentals. You can then use these fundamentals in your own specific career or area of interest, and they will work.

This is a framework for success when it comes to working for money, no matter what work that is.

And this framework has two components:

1. Knowing Your Unique Value & Leveraging It: There are things that only you can do, in a way that only you can do, and no one else can replicate you. These things are what will make you rich, make you wealthy. These are the things that people will seek you for and pay you well for. No one will pay you for what everyone else can do, for what they can do - it can happen, but unlikely. What is virtually assured is that people will pay you for what only you can do in your way. That is unique. That is value. The trick is, most people don't know themselves, they don't know what their unique value is. Here, we will discover yours.

2. The 9 Levels Of Wealth: Once you know your unique value and start leveraging it, there are 9 levels to climb. Each level has its ways, and each level leads you to the next. Many people think that making money is random. It is not. It is specific. For example, a corner grocery shop is very different from a supermarket chain. They exist at different levels. The 9 levels of wealth, again, apply to all careers, businesses, areas of interest. Once you learn them, you will have a precise map of what to do with your unique value so as to realise the level of wealth that most interests you.

PART 2: Money Working For You - How To Make Money Even While You Sleep

Consider this: you do not even need to be alive to make money! We all know of dead people who still make money today. The most obvious ones are famous people like Elvis, Tupac, Michael Jackson... but even normal folk make money even after they are dead. Why? Because they have either a (1) business that run without them having to be there or (2) investments that make money without them having to be there.

Even dead people make money!

That statement should right away let you realize that there is an entire different world of money out there.

And you can join that world. To join it, you have two options, and you can take either one of these options, or both:

1. Investments: I am not talking about mutual funds. You will discover later in this course what I am talking about. However, an investment garden that creates money 24/7, independently, is the easiest way to get wealthy. However, it takes a longer time than the second option, even though it is far safer and easier than the second option, which is...

2. Businesses: A business may be harder to start and set up, may be risker even, but it creates wealth much, much faster than investments. Again, most people think they know what a business is, but they don't. When you start a business and you have to wake up in the morning for that business otherwise the business doesn't run, then you don't really have a business. Being self-employed is not the same as owning a business. We will cover what a true business is composed of, one that allows you to walk away and it still runs.


Who is the target audience?
  • Anyone who has not yet achieved financial independence and is looking for a step-by-step game-plan
  • Anyone who wishes to be more authentic, be more of who they naturally are, and succeed because of their authenticity
  • Anyone who knows they are worth more than they have been told they are and is therefore looking to get paid higher
Compare to Other Business Strategy Courses
Curriculum For This Course
101 Lectures
Working For Money vs Money Working For You
2 Lectures 14:07
Working For Money: Know Your 4 Unique Value Elements & How To Leverage Them
14 Lectures 01:16:14

Your Natural Genius Type (Part 2)

(Optional) Take the Genius Test

Your Path Of Least Resistance To Wealth (Part 3)

Your Path Of Least Resistance To Wealth (Part 4)

(Optional) Take The Wealth Profile Test

Unique Value Element #3: Your Strengths

Unique Value Element #4: Your Passions

Putting It All Together

Working For Money: The 9 Levels Of Wealth & How To Climb Them To The Top
10 Lectures 55:46

Wealth Level #3

Wealth Level #4

Wealth Level #5

Wealth Level #6

Wealth Level #7, #8 and #9

(Optional) Take The Wealth Spectrum Test

Money Working For You: Investing Like Billionaires Do
18 Lectures 02:57:12

A financial garden is like an automatic money machine. It is a bunch of investments that create cash flow for you, passively, automatically, even while you sleep, and thus give you financial freedom.

Preview 10:35

Your subconscious mind needs a target. Without a clear, measurable target, it tends not to achieve. This video will show you how to get specific amounts of money you need to achieve your financial freedom goals.

Preview 15:13

Now we will look at the magical beast that will multiply your money beyond your dreams… if only you use it well. Even if you have heard of compound interest before, please watch this…

Preview 17:43

Markets always go up and down. The problem with us is, we try to fight the market, time it, be clever. The secret to success is just the opposite. Don't fight the market; embrace it as it is…

The Principle Of Unpredictability

Is it more important to make more money or to avoid losing money? The answer will surprise you. Have a look at this video…

The Principle Of Capital Preservation

The Principle Of Asset Allocation

PYF is the principle that will allow you to get the money you need to feed your Automatic Wealth Machine. The PYF principle is what gives you the sacred seeds that allow you to buy your time freedom. Take it to heart.

The Principle Of Paying Yourself First (PYF)

There is no such thing as too little to start. Every little amount counts, and the day you start to honour the little seeds you have been given is the day life will start to grow a massive wealth garden for you from those little seeds...

The Principle Of Sacred Seeds

Fees wreck havoc in ways we don't usually see. Watch this video to open your eyes and gain your financial freedom up to 20 years earlier...

The Principle Of Minimal Investment Fees

Taxation is the single biggest reason we stay enslaved to having to work for money. Literally, tax is the chain that binds you to the slavery of the rat race – taxes and not having a wealth garden are the two things that bind you to forever having to work for money.

The Principle Of Minimal Taxation

Building Your Automatic Wealth Machine: Your Asset Allocation Buckets (Part 2)

Building Your Automatic Wealth Machine: Diversifying & Rebalancing (Part 2)

Building Your Automatic Wealth Machine: Model Portfolios & Asset Allocation %

Two Experts You Will Need To Get And Spend Good Money On

Additional Explainer Videos
Money Working For You: Owning A TRUE Business, One That Works Without You
1 Lecture 13:19
Owning A True Business: Creating Value
9 Lectures 40:16
Economically Viable Strengths & Passions Are The Key To Success

Find A Market First Then Build The Business

Your Value Offer Must Serve One Of These Human Drives

A Good Market Has These 11 Characteristics

12 Standard Forms And Packages Of Economic Value That People Pay For Gladly

Managing Perceived Value

Modular Approach To Value

Improving Using Iteration

A Good Offer Optimizes These 9 Economic Values
Owning A True Business: Marketing Your Value
14 Lectures 01:02:24
We Are Now In An Attention Economy

Reach People When They Are Most Receptive To You

Focus On Probable Buyers

Focus Your Marketing Message On The End Result

Focus On The Point Of Market Entry

Activate Desire To Get People To Want To Purchase Your Offer

Help Your Customers Visualize How Their Lives Would Be If They Owned It

Free Trials And Risk Reversal

Its In The Hook, The Unique Selling Point

You MUST Have A Call To Action

Build A Great Reputation

Take A Stand, Create Controversy

Tell A Story

Build A List
Owning A True Business: Selling Your Value
10 Lectures 43:08
Build Trust

Build Common Ground

Support Prices With Great Reasons Why

Four Ways To Help You Determine Your Prices

Test Your Prices For Different Market Responses And Profiles

Overcoming Barriers To Purchase

Use Value Based Selling Whenever Possible

Exclusivity Creates Value

Preparing For Negotiations

Give, Give, Give And Then Ask
Owning A True Business: Delivering Your Value
1 Lecture 18:12
Delivering Your Value In A Winning Way
Owning A True Business: Finance
10 Lectures 01:10:05
Keep Three Accounting Books

Use Financial Ratios To Understand Your Business

Increase Revenues Using These Four Ways

Types Of Costs

Understand Your Break Even Point

Using Internal Controls

Alternatives For Funding Businesses

Pricing, Profits, Profit Margin, Value Capture, Pricing Power, Sufficiency

Lifetime Customer Value

Compounding And Leverage
3 More Sections
About the Instructor
David Cameron Gikandi
4.2 Average rating
36 Reviews
1,249 Students
4 Courses
Author, Creative Consultant on The Secret, Traveller, Coach.


My name is David Cameron Gikandi. I was born on March 6th, 1975, in Nakuru, Kenya and have travelled to over 30 countries (and been all the way to the Arctic Circle!). I love life and the mysteries of life!

I was the Creative Consultant on The Secret, the movie. It was a big hit worldwide, and was featured twice on Oprah and twice on Larry King Live. I am the author of A Happy Pocket Full of Money, which gets rave reviews. I own a real estate promotion and development company with a few other partners.

I hold a BSc. in International Business from Jacksonville University, Florida, USA. I also have an MSc. in Information Technology from Griffith University (Queensland, Australia) and I am a Microsoft Certified Solution Developer. Plus I read a lot!

Thought Engineer, Creative Consultant on The Secret, Author of A Happy Pocket Full of Money, Coach, Spiritual Explorer, Traveller & Entrepreneur.