The most successful people are not always the smartest people. But they have one thing in common: they communicate well.
Their manner, approach, style, and structure create a connection with their audience – a connection that enables them to move the audience to action. By speaking with confidence, they instill confidence in their listeners. When a speaker projects doubt, it creates doubt in the minds of the audience. Unfortunately, what may come across as doubt may simply be a lack of preparation or a poorly structured talk.
For over twenty-five years, I’ve been involved in the communication business. During this time, I’ve had the opportunity to study great communicators – both in person and through books. Honestly, some are just naturals. They were born to communicate. Speaking in front of crowds come as natural to them as throwing a baseball does to others.
Then there are the great communicators who made themselves great communicators through trial and error, and putting into practice the best principles of communication. They practice, practice, practice. They are open to feedback and are willing to make changes.
Whether it comes naturally or from hard work, successful communication follows a fairly predictable pattern. Once you discover that pattern and master it, you will be well on your way to success.
Think of a successful presentation in physiological terms. Every good speech has a central nervous system that holds it together and allows the audience to be actively engaged. The outline method you'll learn is one that has been tested in front of thousands of people. Following it will help your speech flow and move effectively towards your call to action. Its simplicity also enables you to have a firm grasp on your material, resulting in a more confident presentation.
Become a better speaker and become more successful.
The most effective speakers are those who are able to establish a personal connection with their audience. For some, this comes naturally. But for all of us we can develop a system and strategy for developing that human connection. It may be one of the most important parts of your speech.
As a speaker, you must realize that those who are listening to you are asking themselves this question: "What does this do for me?" In other words, what's in for them? After establish a personal connection, the next part of your speech continues to draw them in by getting them enaged in the process.
The heart of your message is where you develop your main point in a concrete and persuasive fashion. It represents the main reason why you are speaking or presenting in the first place. This session will help you learn how to structure the core of your message in the most effective manner.
If your introduction is about getting the plane into the air, then your ending is all about a successful landing. In the business world, it is called your "call to action." What do you want the audience to do? Buy? Believe? Change? The most effective communicators do not leave their endings to chance.
Stories are one of a communicator's most powerful tools. In this short video, you will discover the power of stories and why they are important to motivating and inspiring your audience.
In this brief session, I will describe the value of reading fiction as it relates to public speaking. You'll learn why you need to be reading more fiction if you want to improve your communication skills.
This quick tip may be short but it is significant. You can become a better speaker by learning and practicing two very important disciplines.
For over 25 years, I have coached people in San Diego, San Francisco, Atlanta, and Denver. Each week I speak to over 1,000 people about connecting their faith to real life. As a seasoned communicator, I believe in the power of stories to move, challenge, and inspire people. I am excited to share my experiences with you, to help you become more effective in your endeavors.