Become an eCommerce Startup
4.3 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Become an eCommerce Startup

Finally, eCommerce made Easy! This course helps students develop a broad understanding & appreciation of eCommerce.
4.3 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,422 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $115 Discount: 91% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Develop effective eCommerce plan
Learn Consumer Rules for eCommerce
Find out best designs for eCommerce site
Understand Your Buyer Behaviour
Utilize social media and email marketing in a proper order
Utilize ninja advertising techniques
Get more traffic with Google Ads
View Curriculum
Requirements
  • No Previous Experience Required
  • Computer/ Laptop/ iPad etc.
  • And...Hunger to Learn!
Description

Welcome, Welcome and again Welcome.

You are at the right place if you have thought about starting an eCommerce business. The good thing about eCommerce business, you don't have to quit your job while setting it up. You can do it as a side business until you start earning your salary, so then you come on board full time.

So, if you are at that stage, join this course, so then you'll learn the basics. However, if you've already quit your job and have a fully functioning eCommerce website, and now you don't know what's the next step, then again WELCOME ON BOARD!

This course provides a practical understanding of the most important tools and techniques for the creation, operation and management of an eCommerce business. It is designed to provide YOU with a conceptual and hands-on knowledge of such critical areas as:

  • Introduction to eCommerce
  • Planning for eCommerce
  • Consumer Rules for eCommerce
  • Guide to Setup eCommerce website
  • Understand Why People Buy
  • Lead Management
  • Traffic via SEM
  • Traffic via Social Media
  • Traffic via Ninja Tactics
  • Going Viral with Your Online Store
  • And Building Relationship via Email

The course is easy to chew, each lesson will take around 5-10 minutes. The entire course clocks in around 5+ hrs. So, why not to learn new skills this weekend?

Who is the target audience?
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
  • If you are a startup or small business in eCommerce, this course will be your guide to success.
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Curriculum For This Course
Expand All 55 Lectures Collapse All 55 Lectures 11:22:05
+
Introduction to eCommerce
7 Lectures 43:44


Consumer Rules if you sell online
06:20

What makes eCommerce a success - Part 1
03:30

What makes eCommerce a success - Part 2
06:44

Guide to setup eCommerce website
06:04

Customer Journey
09:36
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Introduction to Sales Processes
8 Lectures 01:03:21
Understanding Why People Buy - Part 1
06:52

Understanding Why People Buy - Part 2
08:17

Creating a Need for Your Product - Part 1
07:00

Creating a Need for Your Product - Part 2
09:50

Effective Landing Pages that Sell
10:30

Lead Management & Nurturing
09:23

Web Traffic on a Micro Budget - Part 1
07:15

Web Traffic on a Micro Budget - Part 2
04:14
+
Search Marketing
8 Lectures 01:06:54
Analyzing Your SEO - Part 1
08:05

Analyzing Your SEO - Part 2
06:04

Link Building & Analytics
10:39

Keyword Analysis - Part 1
07:13

Keyword Analysis - Part 2
05:42

Search PPC vs Target PPC
12:11

The Science of PPC - Part 1
07:04

The Science of PPC - Part 2
09:56
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Ninja Marketing
10 Lectures 49:28
Google's Remarketing Tool
06:33

DCO & WCA
05:19

Google's Network Sites
04:36

Ad Extentions & FBs Sponsored Stories
03:34

Micro-Macro Conversions
06:21

Six Months Plan
05:28

Basic Understanding
04:28

Benefits and Ways of Partnerships
04:37

WoM is Powerful
03:12

How do you get your message GO Viral? 10 Techniques
05:20
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Email Marketing
8 Lectures 59:38
Strengths & Weaknesses / Pros & Cons - Part 1
05:05

Strengths & Weaknesses / Pros & Cons - Part 2
06:35

Defining goals and objectives of an email campaign
09:04

Structuring Effective Email Messages - Part 1
05:19

Structuring Effective Email Messages - Part 2
10:33

Planning and creating email campaigns
08:50

Timing & Frequency
05:44

Trigger emails
08:28
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Supplementary materials
14 Lectures 00:00
Introduction to eCommerce
53 pages

ZMOT Handbook
74 pages

New Customer Journey
12 pages

Selling Online China
19 pages

Mobile Advertising Handbook
24 pages

Integrating Mobile Strategy
16 pages

How Mobile is Changing Your Marketing Strategy
10 pages

eCommerce Questions
62 pages

Dynamic Remarketing Guide
7 pages

Guerrilla Marketing Tactics
48 pages

21 ways to increase traffic
13 pages

Affiliates & JVs
19 pages

Adwords Step by Step
38 pages

Guide to Email Marketing
4 pages
About the Instructor
iMarketer Training
4.2 Average rating
377 Reviews
17,625 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.