Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design?
In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.
This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.
You will learn various Illustrator techniques to create high-quality, beautiful logos.
After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.
Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:
This course also differs from other Udemy courses on logo design in that it's currently the only one with closed captions.
Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!
Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!
In this introduction to Logo Design and Illustrator course, you will learn the overarching topics and learning objectives of the class, including
In this logo design lesson, you will learn a few quick Adobe Illustrator techniques by looking at well-known corporate logo designs and practicing a few quick logo design techniques.
In this lesson, you will learn about the qualities of effective logo design. Logos should stand out but not be too trendy, they should be able to be reproduced in various media and still be effective. Logos should also be unique and fit the client's brand. Logos should be simple but not overly simplistic. People should be able to recall a brand by looking at the brand's logo. Finally, logos should be aesthetically pleasing.
In this quiz, you will be assessed on what you have learned about qualities of effective logos.
In this activity, you will learn to recognize how logos are ubiquitous in everyday lives of people in the developed world. You will then post a photo of a logo to the course discussion board and critique it using the criteria described in the earlier lesson Qualities of an Effective Logo.
In this lesson, you will be introduced to the topics within this section on client discussion and research in logo design.
In this lesson, you will learn about researching and becoming familiar with the logo design client and its real and potential audience.
In this lesson, you will learn about the importance of field research and how it can lead to more ideas for logo design and other branding ideas.
In this lesson, you will learn about the importance of interviewing real and potential customers of a client. You will also learn how focus groups can be conducted for research purposes.
This handout includes example questions to ask during focus group sessions.
You will learn from how I interact with a client as well as discuss and brainstorm some ideas for a logo design.
This handout includes example questions to ask a client during a logo design brainstorming session.
In this lesson, you will learn about how competitive research can help inform a logo designer's creative direction.
You will learn why logo designers and logo design clients need a design brief. Creative design briefs help make sure both the logo designer and the client are on the same page.
This is an example client brief for a logo design.
In this lecture, you will
In this lecture, you will
In this lesson, you will learn another helpful way to create a logo design or other graphic design contract. You will use the template or web form from AIGA to create a logo design contract for your client.
In this quiz, you will be assessed on how much you have learned about discussing, researching, and contracting logo designs.
In this lesson, you will be provided an overview of the brainstorming and sketching techniques we will go over in this section.
In this lesson, you will learn how to screenshot on a PC or Mac to compile inspiration or competitive logos.
You will learn mind mapping, freewriting, and word association techniques to produce more logo ideas.
You will learn the simple yet effective process of sketching logo designs in thumbnails.
In this lesson, you will learn how to sketch a monogram logo. Sketching the client's company initials can lead to a simple and distinct logo.
In this lesson, you will learn some tips relating to using letters as shapes in logo design sketching techniques.
In this lesson, you will learn about simplifying objects as shapes in logo design sketching techniques.
In this activity, you will sketch and then scan or take a photo of your sketch and post to the discussion board for critique.
Download the support files in the additional resources link of this lesson in the upper right corner.
This printable PDF handout includes common Illustrator keyboard shortcuts.
In this lesson, you will learn how to use and customize panels and workspaces in Illustrator.
In this lesson you will learn how to zoom and navigate around Illustrator documents. Different tools and keyboard shortcuts are covered.
In this lesson, you will learn how to create custom documents in Illustrator. Options and settings to consider when creating new documents in Illustrator are included.
In this lesson, you will learn how to work with multiple documents in Illustrator, including various ways to move and arrange documents in Illustrator.
In this lesson, you'll learn how to add, remove, adjust, and lock guides. You'll also learn about using grids and snapping shapes to the grid. You'll learn the purpose of smart guides for better alignment in illustrations.
In this lesson, you will learn about paths and points in Illustrator. Anchors, anchor handles, and other parts of vector illustrations are covered.
In this lesson, you will learn how to apply fills and strokes to objects in Illustrator. Various options and styles are included.
In this lesson, you will learn how to use the selection tool, the direct selection tool, the group selection tool, and how to use isolation mode in Illustrator.
In this lesson, you will learn how to use the Pen Tool in Illustrator, including how to draw straight and curved lines and how to reset angles of paths. You will also learn how to add and delete anchor points and use the Anchor Point Tool.
You will learn how to use the Curvature Tool in Adobe Illustrator in this lesson. Keyboard shortcuts and tool options are included. The Curvature Tool is similar to the Pen Tool in Illustrator, but a little different. I explain how they differ and how they are similar in this lesson and when to use the Curvature Tool.
You will learn how to use the Line Tools effectively in Adobe Illustrator in this lesson. Lines can be customized and adjusted. You will also learn how to use the Arc Tool and the Spiral Tool, as well as the Rectangular Grid Tool and the Polar Grid Tool.
In this lesson, you will learn how to use the various shape tools in Adobe Illustrator, including the Rectangle Tool, the Rounded Rectangle Tool, the Ellipse Tool, the Polygon Tool and the Star Tool. You will also be able to customize rounded corners in rectangles and use the Polygon Tool and Star Tool to create more shapes than just the default shapes. For example, you can create a triangle and a diamond shape or a star burst shape used often in advertisements. Shapes can also be stylized and the fill and stroke can be changed.
In this lesson, you will learn how to use the Paintbrush Tool and the Blob Brush Tool in Adobe Illustrator, including keyboard shortcuts and best practices. You will learn how to customize and adjust paths after they are drawn with these tools and when each one would be used. Using these tools we can add to currently selected objects or create new ones. It is also easy to adjust the options for the Paintbrush Tool and Blob Brush Tool.
In this lesson, you will learn how to effectively use the Pencil Tool, the Smooth Tool, the Path Eraser Tool, and the Join Tool in Adobe Illustrator. Differences between the Pencil Tool and the Paintbrush Tool are explained. You will also learn how to update options in some of the tools.
In this activity, you'll practice tracing and stylizing a city landscape with Illustrator.
In this lesson, you'll learn how to use the Type Tools, including the Type Tool, the Area Type Tool, the Vertical Type Tool, the Vertical Area Type Tool, and the Touch Type Tool. Various ways to resize and adjust text are included, including changing the size and style of text.
In this lesson, you'll learn how to create type on a path in Illustrator and how to adjust the type, including placement and orientation, once it's typed in. Use this method to create type in a circular pattern or on a custom path created with the Pen Tool.
In this lesson, you'll learn how to modify character and paragraph settings of text in Illustrator, including font size, style, alignment, and more.
In this lesson, you'll learn how to outline text and then add effects to text in Illustrator.
In this activity, you'll create a stylized logo.
In this lesson, you'll learn how to use the Magic Wand Tool and Lasso Tool in Illustrator in order to select objects.
In this lesson, you will learn how to use the Eraser Tool, Scissors Tool, and the Knife Tool in Adobe Illustrator, to create new shapes or adjust and modify shapes and paths.
In this lesson, you'll learn how to use the Rotate Tool and Reflect Tool in Illustrator.
In this lesson, you'll learn how to use the Scale Tool in Illustrator. You'll also learn how to use the Shear Tool and the Reshape Tool in Illustrator.
In this lesson, you'll learn how to use the Width Tool, Warp Tool, Twirl Tool, Pucker Tool, Bloat Tool, Scallop Tool, Crystallize Tool, and Wrinkle Tool in Illustrator. You'll also learn how to customize the options in the tools such as size, angle, and more.
In this lesson, you'll learn how to use the Free Transform Tool in Illustrator.
In this lesson, you'll learn how to apply and adjust a gradient in Illustrator.
In this lesson, you'll learn how to use the Eyedropper Tool to copy attributes such as fill and stroke from one object to another. Using a keyboard shortcut to apply multiple changes is also included.
In this lesson, you'll learn how to use the Blend Tool and how it can be used to create custom color schemes as well.
In this activity, you'll practice creating vector art in Illustrator by using the Width Tools, the Rotate Tool, the Eraser Tool, and applying gradients.
In this lesson, you'll learn how to use the Appearance Panel to toggle and adjust effects and styles of various objects in Illustrator.
In this lesson, you'll learn how to stylize shapes, including adding drop shadows, round corners, the scribble effect, and more. You'll also continue to use the Appearance Panel to adjust these effects.
In this lesson, you'll learn how to use the Envelope Distort effect by creating a new look using a top object and some text. Warp effects are also included.
In this lesson, you'll learn how to use the Transform Each command in Illustrator in order to create unique patterns.
In this lesson, you'll learn how to use the Pathfinder Tool in Illustrator, in order to combine and customize shapes. For example, Unite, Intersect, Merge, Outline, and other custom effects can be used to modify shapes in Illustrator.
In this activity, you'll practice creating warped text and a radial pattern in Illustrator.
In this lesson, you'll learn how to save, export, and package files in Illustrator, including reasons for using the various functions. File types described include the default AI format as well as EPS, GIF, JPG, PNG, PDF, and more. When you package files it's to include placed images that are linked in an Illustrator file as well as to include fonts. Otherwise, the type should be outlined in case the printer or other person doesn't have the same fonts that you have.
In this lesson, you'll learn how to print in Illustrator, either to PDF or a regular printer. Settings such as fitting to page and orientation are included.
In this lesson, you will learn from the first step in my logo design process in Adobe Illustrator. I use some scans of logo sketches and then create some designs in Illustrator and brainstorm along the way.
In this lesson, you will learn how to sketch a monogram logo in Illustrator. I continue my design of a client logo.
In this lesson, I add color to the logo designs for my client. You will learn about what types of color modes are available in Illustrator and why we want to use specific color modes for specific uses. You will learn about RGB, CMYK or process colors, as well as Pantone or spot colors.
In this lesson, I show various logo designs I created in Illustrator for my client and how I finalized some designs to send to the client.
In this lesson, you will learn what raster version (PNG, JPG, PSD), vector version (AI, EPS), and other files (such as a PDF copy) to send to the client.
This is a sample invoice for a logo design, so you can learn from this example to write and use a logo design invoice for a client.
I love seeing students succeed in their designs, photos, productions, and careers!
Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?
Welcome! I'm passionate about communication, writing, and design education, and I'm currently a full-time professor of graphic design and digital journalism at Southeastern University. I've taught classes on design, photography, and writing for the past ten years. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!
Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the discussion boards.
About the instructor:
By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience teaching these topics, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, and writers.
I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm, Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for publications and designed web sites and other promotional work for clients on an on-going basis for the past 20 years.
Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac).
My combination of professional real world experience, formal education, and experience in teaching have all enabled me to produce quality courses that help students become better graphic designers, photo editors, writers, and illustrators.
I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, writing, and new media entrepreneurship, you have arrived at the right place!
Fun tech-related facts about me:
I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.
I used web banner advertising on my web sites in high school and during my freshman year of college, which brought in about $750 a month in income.