Logo Design Masterclass: Learn Logo Design + Illustrator
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Logo Design Masterclass: Learn Logo Design + Illustrator

Learn logo design with Adobe Illustrator CC by applying logo design principles and techniques. For beginners and beyond.
Bestselling
4.6 (384 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,451 students enrolled
Created by Dr. Chad Neuman
Last updated 7/2016
English
English
Current price: $10 Original price: $200 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • 3 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe the qualities of effective logo design
  • Brainstorm logo designs using freewriting, mindmapping, and word association
  • Sketch logo designs using pen/pencil and paper
  • Apply logo design principles
  • Produce quality logo designs
  • Write logo design creative briefs
  • Implement what a logo design client wants in a logo design
  • Find work in logo design by creating a portfolio
  • Apply effective color in logo design
  • Use Adobe Illustrator to design, create, and export quality logos in various formats
View Curriculum
Requirements
  • Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.
Description

Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design?

In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.

This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.

You will learn various Illustrator techniques to create high-quality, beautiful logos.

After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.

Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:

  • Worked at an award-winning advertising design firm using Illustrator.
  • Taught logo design and Illustrator at the university level.
  • Done freelance graphic design work for about 20 years.
  • Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.


This course also differs from other Udemy courses on logo design in that it's currently the only one with closed captions.

Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!

Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!

Who is the target audience?
  • Students who want to learn about logo design and Adobe Illustrator should take this course.
  • Students who want to produce quality logos by applying effective design principles and best practices should take this course.
  • This course is meant for people who want to design logos and get paid for it.
  • This course is intended for people who want to establish or expand their logo design skills.
  • This course is NOT meant for logo designers who are already experts in logo design and Illustrator.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 85 Lectures Collapse All 85 Lectures 06:42:09
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The Exciting and Creative World of Logo Design
4 Lectures 23:12

In this introduction to Logo Design and Illustrator course, you will learn the overarching topics and learning objectives of the class, including

  • Qualities of well-designed logos
  • Logo design principles
  • Using Adobe Illustrator to create effective logo designs
  • Brainstorming and sketching logos
  • Meeting with a logo design client for a design brief and contract
  • Finding work in logo design
  • Illustrator logo design techniques
Preview 02:13

In this logo design lesson, you will learn a few quick Adobe Illustrator techniques by looking at well-known corporate logo designs and practicing a few quick logo design techniques.

Example Effective Logos and Preview Practice Techniques
11:26

In this lesson, you will learn about the qualities of effective logo design. Logos should stand out but not be too trendy, they should be able to be reproduced in various media and still be effective. Logos should also be unique and fit the client's brand. Logos should be simple but not overly simplistic. People should be able to recall a brand by looking at the brand's logo. Finally, logos should be aesthetically pleasing.

Preview 05:48

In this quiz, you will be assessed on what you have learned about qualities of effective logos.

Qualities of Effective Logos
7 questions

In this activity, you will learn to recognize how logos are ubiquitous in everyday lives of people in the developed world. You will then post a photo of a logo to the course discussion board and critique it using the criteria described in the earlier lesson Qualities of an Effective Logo.

[ACTIVITY] Documenting and Critiquing Logos
03:45
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Discussing and Contracting a Logo with a Client and Conducting Research
13 Lectures 50:57

In this lesson, you will be introduced to the topics within this section on client discussion and research in logo design.

Discussion and Research in Logo Design
01:36

In this lesson, you will learn about researching and becoming familiar with the logo design client and its real and potential audience.

Know the Client and Audience
05:18

In this lesson, you will learn about the importance of field research and how it can lead to more ideas for logo design and other branding ideas.

Conduct Field Research and Gain Insight
03:33

In this lesson, you will learn about the importance of interviewing real and potential customers of a client. You will also learn how focus groups can be conducted for research purposes.

Learn from Customers: Interviewing and Focus Groups
03:08

This handout includes example questions to ask during focus group sessions.

Example Questions to Ask During Interview or Focus Group
1 page

You will learn from how I interact with a client as well as discuss and brainstorm some ideas for a logo design.

Discussion with Client for Logo Design
08:02

This handout includes example questions to ask a client during a logo design brainstorming session.

Example Questions to Ask Client
2 pages

In this lesson, you will learn about how competitive research can help inform a logo designer's creative direction.

Competitive Research
03:07

You will learn why logo designers and logo design clients need a design brief. Creative design briefs help make sure both the logo designer and the client are on the same page.

Why Logo Designers and Clients Need a Design Brief
05:51

This is an example client brief for a logo design.

The Client Brief for Logo
1 page

In this lecture, you will

  • Learn how to calculate how much to charge for your logo designs.
  • Understand what value a client pays for, including time, idea, and the final product.
How Much Should You Charge for Logo Design?
06:57

In this lecture, you will

  • See and download a sample logo design contract.
  • Know what to consider when writing the contract, such as percentage paid up-front.
  • Know what types of files to include and describe in the contract.
Logo Design Contracts: Getting Paid and Example Contract
11:06

In this lesson, you will learn another helpful way to create a logo design or other graphic design contract. You will use the template or web form from AIGA to create a logo design contract for your client.

Another Helpful Way to Create Logo Design Contract!
02:19

In this quiz, you will be assessed on how much you have learned about discussing, researching, and contracting logo designs.

Discussing, Researching, and Contracting Logo Designs
7 questions
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Brainstorming and Formulating Logo Ideas
8 Lectures 14:26

In this lesson, you will be provided an overview of the brainstorming and sketching techniques we will go over in this section.

Brainstorming and Formulating Logo Ideas
00:52

In this lesson, you will learn how to screenshot on a PC or Mac to compile inspiration or competitive logos.

How to Screenshot Inspiration
02:40

You will learn mind mapping, freewriting, and word association techniques to produce more logo ideas.

Mind Mapping, Freewriting, and Word Association
02:12

You will learn the simple yet effective process of sketching logo designs in thumbnails.

Preview 02:16

In this lesson, you will learn how to sketch a monogram logo. Sketching the client's company initials can lead to a simple and distinct logo.

Sketching a Monogram Logo
02:12

In this lesson, you will learn some tips relating to using letters as shapes in logo design sketching techniques.

Using Letters as Shapes
02:12

In this lesson, you will learn about simplifying objects as shapes in logo design sketching techniques.

Simplifying Objects as Shapes
02:01

In this activity, you will sketch and then scan or take a photo of your sketch and post to the discussion board for critique.

[ACTIVITY] Sketch and Scan Critique
00:01
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Getting Started in Illustrator
11 Lectures 36:04

Download the support files in the additional resources link of this lesson in the upper right corner.

Download Support Files for Illustrator Lessons
00:04

This printable PDF handout includes common Illustrator keyboard shortcuts.

Common Illustrator Keyboard Shortcuts
2 pages

In this lesson, you will learn how to use and customize panels and workspaces in Illustrator.

Panels and Workspaces
04:19

In this lesson you will learn how to zoom and navigate around Illustrator documents. Different tools and keyboard shortcuts are covered.

Navigating and Zooming
01:55

In this lesson, you will learn how to create custom documents in Illustrator. Options and settings to consider when creating new documents in Illustrator are included.

Creating New Documents
03:51

In this lesson, you will learn how to work with multiple documents in Illustrator, including various ways to move and arrange documents in Illustrator.

Working with Multiple Documents
02:59

In this lesson, you'll learn how to add, remove, adjust, and lock guides. You'll also learn about using grids and snapping shapes to the grid. You'll learn the purpose of smart guides for better alignment in illustrations.

Guides and Grids
03:28

In this lesson, you will learn about paths and points in Illustrator. Anchors, anchor handles, and other parts of vector illustrations are covered.

Understanding Paths and Points
02:15

In this lesson, you will learn how to apply fills and strokes to objects in Illustrator. Various options and styles are included.

Fills and Strokes
07:30

In this lesson, you will learn how to use the selection tool, the direct selection tool, the group selection tool, and how to use isolation mode in Illustrator.

Selection, Direct Selection, and Isolation Mode
08:31
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Drawing and Editing Shapes in Illustrator
7 Lectures 39:49

In this lesson, you will learn how to use the Pen Tool in Illustrator, including how to draw straight and curved lines and how to reset angles of paths. You will also learn how to add and delete anchor points and use the Anchor Point Tool.

Preview 06:19

You will learn how to use the Curvature Tool in Adobe Illustrator in this lesson. Keyboard shortcuts and tool options are included. The Curvature Tool is similar to the Pen Tool in Illustrator, but a little different. I explain how they differ and how they are similar in this lesson and when to use the Curvature Tool.

Using the Curvature Tool
02:43

You will learn how to use the Line Tools effectively in Adobe Illustrator in this lesson. Lines can be customized and adjusted. You will also learn how to use the Arc Tool and the Spiral Tool, as well as the Rectangular Grid Tool and the Polar Grid Tool.

Using the Line Tools
05:11

In this lesson, you will learn how to use the various shape tools in Adobe Illustrator, including the Rectangle Tool, the Rounded Rectangle Tool, the Ellipse Tool, the Polygon Tool and the Star Tool. You will also be able to customize rounded corners in rectangles and use the Polygon Tool and Star Tool to create more shapes than just the default shapes. For example, you can create a triangle and a diamond shape or a star burst shape used often in advertisements. Shapes can also be stylized and the fill and stroke can be changed.

Using the Shape Tools
06:01

In this lesson, you will learn how to use the Paintbrush Tool and the Blob Brush Tool in Adobe Illustrator, including keyboard shortcuts and best practices. You will learn how to customize and adjust paths after they are drawn with these tools and when each one would be used. Using these tools we can add to currently selected objects or create new ones. It is also easy to adjust the options for the Paintbrush Tool and Blob Brush Tool.

Using the Brush Tools
06:40

In this lesson, you will learn how to effectively use the Pencil Tool, the Smooth Tool, the Path Eraser Tool, and the Join Tool in Adobe Illustrator. Differences between the Pencil Tool and the Paintbrush Tool are explained. You will also learn how to update options in some of the tools.

Using the Pencil Tools
05:15

In this activity, you'll practice tracing and stylizing a city landscape with Illustrator.

[ACTIVITY] Trace and Stylize a City Landscape
07:40
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Working with Text in Illustrator
5 Lectures 33:12

In this lesson, you'll learn how to use the Type Tools, including the Type Tool, the Area Type Tool, the Vertical Type Tool, the Vertical Area Type Tool, and the Touch Type Tool. Various ways to resize and adjust text are included, including changing the size and style of text.

Using the Type Tool
08:40

In this lesson, you'll learn how to create type on a path in Illustrator and how to adjust the type, including placement and orientation, once it's typed in. Use this method to create type in a circular pattern or on a custom path created with the Pen Tool.

Preview 03:16

In this lesson, you'll learn how to modify character and paragraph settings of text in Illustrator, including font size, style, alignment, and more.

Applying Character and Paragraph Settings
05:40

In this lesson, you'll learn how to outline text and then add effects to text in Illustrator.

Outlining Text
04:47

In this activity, you'll create a stylized logo.

[ACTIVITY] Create a Stylized Logo Practice
10:49
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Using the Tools in Illustrator
10 Lectures 44:02

In this lesson, you'll learn how to use the Magic Wand Tool and Lasso Tool in Illustrator in order to select objects.

Using the Magic Wand and Lasso Tools
03:10

In this lesson, you will learn how to use the Eraser Tool, Scissors Tool, and the Knife Tool in Adobe Illustrator, to create new shapes or adjust and modify shapes and paths.

Using the Eraser Tools
05:33

In this lesson, you'll learn how to use the Rotate Tool and Reflect Tool in Illustrator.

Preview 05:41

In this lesson, you'll learn how to use the Scale Tool in Illustrator. You'll also learn how to use the Shear Tool and the Reshape Tool in Illustrator.

Using the Scale Tool
04:08

In this lesson, you'll learn how to use the Width Tool, Warp Tool, Twirl Tool, Pucker Tool, Bloat Tool, Scallop Tool, Crystallize Tool, and Wrinkle Tool in Illustrator. You'll also learn how to customize the options in the tools such as size, angle, and more.

Using the Width Tools
04:07

In this lesson, you'll learn how to use the Free Transform Tool in Illustrator.

Using the Free Transform Tool
03:03

In this lesson, you'll learn how to apply and adjust a gradient in Illustrator.

Applying Gradients
04:06

In this lesson, you'll learn how to use the Eyedropper Tool to copy attributes such as fill and stroke from one object to another. Using a keyboard shortcut to apply multiple changes is also included.

Using the Eyedropper Tool
03:29

In this lesson, you'll learn how to use the Blend Tool and how it can be used to create custom color schemes as well.

Using the Blend Tool
05:17

In this activity, you'll practice creating vector art in Illustrator by using the Width Tools, the Rotate Tool, the Eraser Tool, and applying gradients.

[ACTIVITY] Vector Art Practice
05:28
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Mastering Illustrator Workflows and Functions
6 Lectures 28:05

In this lesson, you'll learn how to use the Appearance Panel to toggle and adjust effects and styles of various objects in Illustrator.

Using the Appearance Panel
03:17

In this lesson, you'll learn how to stylize shapes, including adding drop shadows, round corners, the scribble effect, and more. You'll also continue to use the Appearance Panel to adjust these effects.

Stylizing Shapes
02:37

In this lesson, you'll learn how to use the Envelope Distort effect by creating a new look using a top object and some text. Warp effects are also included.

Envelope Distort and Warp Effects
06:43

In this lesson, you'll learn how to use the Transform Each command in Illustrator in order to create unique patterns.

Using the Transform Each Technique for Patterns
04:35

In this lesson, you'll learn how to use the Pathfinder Tool in Illustrator, in order to combine and customize shapes. For example, Unite, Intersect, Merge, Outline, and other custom effects can be used to modify shapes in Illustrator.

Using the Pathfinder Panel
06:01

In this activity, you'll practice creating warped text and a radial pattern in Illustrator.

[ACTIVITY] Warped Text on Radial Pattern
04:52
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Printing, Saving, and Exporting in Illustrator
2 Lectures 04:24

In this lesson, you'll learn how to save, export, and package files in Illustrator, including reasons for using the various functions. File types described include the default AI format as well as EPS, GIF, JPG, PNG, PDF, and more. When you package files it's to include placed images that are linked in an Illustrator file as well as to include fonts. Otherwise, the type should be outlined in case the printer or other person doesn't have the same fonts that you have.

Saving, Exporting, and Packaging Files in Illustrator
02:12

In this lesson, you'll learn how to print in Illustrator, either to PDF or a regular printer. Settings such as fitting to page and orientation are included.

Printing in Illustrator
02:12
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Creating and Finalizing a Logo for a Client in Illustrator
6 Lectures 54:12

In this lesson, you will learn from the first step in my logo design process in Adobe Illustrator. I use some scans of logo sketches and then create some designs in Illustrator and brainstorm along the way.

Design of Client Logo, Part 1: Drawing from Scanned Sketch
10:19

In this lesson, you will learn how to sketch a monogram logo in Illustrator. I continue my design of a client logo.

Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator
13:04

In this lesson, I add color to the logo designs for my client. You will learn about what types of color modes are available in Illustrator and why we want to use specific color modes for specific uses. You will learn about RGB, CMYK or process colors, as well as Pantone or spot colors.

Design of Client Logo, Part 3: Applying Color to Logos
14:27

In this lesson, I show various logo designs I created in Illustrator for my client and how I finalized some designs to send to the client.

Edits of Logos and Finalization
05:50

In this lesson, you will learn what raster version (PNG, JPG, PSD), vector version (AI, EPS), and other files (such as a PDF copy) to send to the client.

What Files to Send to Your Logo Design Client
10:32

This is a sample invoice for a logo design, so you can learn from this example to write and use a logo design invoice for a client.

Sample Logo Design Invoice
1 page
3 More Sections
About the Instructor
Dr. Chad Neuman
4.5 Average rating
5,325 Reviews
162,484 Students
11 Courses
Professor / Designer / Developer / Photographer 20+ yrs exp.

I love seeing students succeed in their designs, writings, productions, and careers!

Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want write for magazines or web sites? Do you want to learn new skills that are in demand in the new digital economy?

Welcome! I'm passionate about communication, writing, and design education, and I'm currently a full-time professor of graphic design and digital journalism at Southeastern University. I've taught classes on design, photography, and writing for the past eight years. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!

Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the discussion boards.

About the instructor:

By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience in education, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, and writers.

Professional Experience:

I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm (Reed Advertising Design, now merged with Brand Madden), Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for publications and designed web sites and other promotional work for clients on an on-going basis for the past 20 years.

Education:

Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac).

Courses:

My combination of professional real world experience, formal education, and experience in teaching have all enabled me to produce quality courses that help students become better graphic designers, photo editors, writers, and illustrators.

I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, writing, and new media entrepreneurship, you have arrived at the right place!

Fun tech-related facts about me:

I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.

I used web banner advertising on my web sites in high school and during my freshman year of college, which brought in about $750 a month in income.