Become a Professional Logo Designer
4.2 (17 ratings)
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Become a Professional Logo Designer

Discover the secrets of effective logo design
4.2 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
109 students enrolled
Last updated 2/2017
English
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Current price: $10 Original price: $150 Discount: 93% off
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Includes:
  • 7.5 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Discover the secrets of effective logo design
  • Learn the fundamental function of logos, and why some logos stand out while others don't
  • Learn how to land clients, learn about their needs, and deliver top-quality work
  • Master how to efficiently work with Photoshop and Illustrator in the logo design workflow
View Curriculum
Requirements
  • There are no specific course requirements, a basic knowledge of Illustrator and Photoshop is helpful, A basic knowledge of design is helpful
Description

A good logo makes a world of difference to a business. We’re exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone’s mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; which means, basically, that logos are very important. This online logo design course will show you how to make yours count.

Step-by-Step Secrets to Designing Great Logos

  • Master the use of Adobe Photoshop and Illustrator for effective logo design
  • Explore the function of logos and why some work better than others
  • Discover the fundamental design principles behind great logos
  •  Learn how to land clients and understand what they want from a design
  • Push your creative skills into an in-demand, specialised area

Combine Technical Skills with Creative Principles

While this course has been created with designers in mind, you do not need any previous design experience to complete is successfully. Small business owners, art students, prospective freelancers, or anyone looking to learn how to creative effective logos will be able to follow the material easily. A basic knowledge of Illustrator, Photoshop and design principles is helpful but not necessary.

This online course will lead you through the entire logo design workflow from start to finish, using real world examples and step-by-step instructions. You’ll start off with understanding the concept, functions and importance of logos. Next you’ll analyse some of the most recognised logos in the world and explore best practices and current trends in logo design. Plagiarism and copyright – very important topics for any creative job – are also covered at this stage.

Next you’ll take an in-depth look at the visual elements of a logo and two of the most important elements; typography and colour. Following that, the nitty gritty of the logo design process and graphics fundamentals will be covered, before the most challenging stage; getting to know how Photoshop and Illustrator work and actually creating your first logo using both.

By the end of this course you will not only have gained the design theory and creative know-how to come up with great logo designs, you’ll also have the technical skills needed to create them.

Tools Used

This course is taught using Adobe Photoshop and Adobe Illustrator, the two gold-standard software packages in the design industry. Photoshop is used for editing and manipulating images and photographs, while Illustrator is used to design graphics and visual elements. They have many similar features, so if you’re familiar with one, you’ll already have a good working knowledge of the other.

Who is the target audience?
  • Those looking to learn how to create effective logos
  • Designers who want to push their skills into specialized areas, Small business owners wanting to stand out in the marketplace
  • Those who want an in-depth look at the logo design process
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Curriculum For This Course
82 Lectures
07:45:34
+
Introduction
4 Lectures 07:25

Download Project files here

Preview 01:49


Course Requirements
02:06

What You'll Be Able To Accomplish With This Course
02:17
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Getting Started
10 Lectures 58:36

An Introduction To Logo Design
04:12

What Exactly Is A Logo?
14:15

Why Do Logos Even Exist? What Is Their Purpose?
05:50

Most Logos Are Meaningless
07:22

Logos Identify Our Tribe
04:27

A Metaphor For Logos
04:06

Logos For Small Business
04:38

Successful Logo Requirements
08:58

A Brief History Of Logo Design
04:13
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Logo Fundamentals: Understanding The Basics
9 Lectures 01:10:49
Introduction To Logo Fundamentals: Understanding The Basics
10:04


Why Small Business Needs Your Logo Design Skills
05:01

Guidelines And Best Practices For Logo Design
09:25

Analyzing Globally Recognizable Logos
09:25

Trends In Logo Design
05:44

Copying, Stealing...Plagiarism!
04:19

Avoid The Cliche
12:26

Why Bad Logos Don’t Work
09:24
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A Logo's Visual Elements
5 Lectures 29:30
Introduction To A Logo's Visual Elements
00:33

Organizing A Logo's Visual Information
05:53

Using Alignment Within Logos
09:09

Using Whitespace To Your Advantage
05:25

Creating Visual Interest With Movement
08:30
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The Power Of Typography
7 Lectures 29:38
Introduction To The Power Of Typography
00:48

Type-Only Logos
06:16

Understanding Typeface Styles
04:54

Typography Terminology
04:05

Choosing A Typeface Hierarchy
03:59

Forbidden Fonts!
03:36

Font Resources
06:00
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Understanding Colour
5 Lectures 25:07
Introduction To Understanding Colour
00:53

How Colour Is Interpreted
10:02

Brand Differentiation Via Color
04:36

How Many Colours Should A Logo Have?
03:51

Understanding Color Spaces
05:45
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The Logo Design Process
7 Lectures 37:03
Introduction To The Logo Design Process
00:37

Step 1: Getting Started With Client Questions
09:51

Step 2: Research And Information Gathering
04:44

Step 3: Brainstorming Ideas
08:43

Step 4: Moving To The Computer
05:13

Step 5: Presenting Your Best Ideas
02:52

Step 6: Final Logo Delivery
05:03
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Graphics Fundamentals
5 Lectures 14:27
Introduction To Graphics Fundamentals
00:31

Raster vs Vector Graphics
07:42

Alternatives To Photoshop
01:57

Alternatives To Illustrator
02:22

How Does InDesign Fit Into All This?
01:55
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Adobe Illustrator Primer
10 Lectures 01:24:30
Introduction To Adobe Illustrator Primer
00:40

Getting Started With Illustrator
08:17

Understanding Paths And Anchor Points
08:11

Aligning And Spacing Objects
05:48

Grouping, Locking, Stacking, And Duplicating Objects
10:41

Working With Color
09:09

Building Colour Schemes And Palettes
06:32

Illustrator Typography
06:31

Advanced Typography Techniques
09:12

Mastering The Pen Tool
19:29
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Adobe Photoshop Primer
6 Lectures 40:38
Introduction To Adobe Photoshop Primer
00:37

Getting Started With Photoshop
07:39

Understanding Resolution And Resizing
05:58

Using Photoshop Layers
08:00

Creating And Modifying Selections
06:42

Handling And Formatting Text
11:42
3 More Sections
About the Instructor
Stone River eLearning
4.2 Average rating
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