Become A Logo Designer
4.1 (54 ratings)
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Become A Logo Designer

Logos are all around us. Learn the core skills needed to build a career or business around logo design.
4.1 (54 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
868 students enrolled
Created by Rob Cubbon
Last updated 10/2015
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • learn how to design a logo
  • discover the best ways to find good clients
  • understand the importance of client communication
  • use my special logo design questionnaire for client communication
  • download sample proposals and contracts
  • calculate what to charge the client and find out how to make sure you get paid the right amount
  • appreciate the fine art of logo design
  • use your abilities as a logo designer as a passport to providing all sorts of other services and work for clients
View Curriculum
  • Image editors
  • Adobe Illustrator

Every business, every brand, and every product in the world need a logo. A logo designer has a huge and lucrative clientele.

But there's more! Providing logo design services is a great gateway to forging a successful win-win relationship with a client so that you're best placed to then offer other design services and do more exciting and creative work. Logo design is the passport to enter a promised land of business opportunity!

In this course, you will learn:

  • the theory and art behind creating logos
  • how to find logo design clients
  • how to communicate with a client before and after the design process,
  • how to design logos
  • how create logos electronically using mostly Adobe Illustrator
  • the business of logo design
  • how and what to charge the client
  • how to ensure a win-win relationship that results in repeat business for you.

This course is suitable for beginners in the world of design as well as folks who've been working for an agency for a few years and want to branch out there or go it alone!

My name's Rob Cubbon and I've been running a web and graphic design business for nearly 10 years. Over that time I've designed many logos and identities for many different clients and, time and time again, I've found that a successful logo design project is the catalyst for a great business relationship – a business relationship that could be worth hundreds of thousands of dollars for your business – and great, fun and creative work.

Becoming a logo designer is a fantastic and creative way to make a living – it's also very lucrative.

Who is the target audience?
  • beginners
  • folks with some design knowledge and expertise
  • people who've been in design agencies for a few years and want to branch out within that agency or want to go it alone and set up their own design business
Compare to Other Logo Design Courses
Curriculum For This Course
39 Lectures
Introduction to the Course
1 Lecture 03:42

Q: Who wants a logo designer? A: Everybody.

And ... logo design will open up other possibilities for you.

Preview 03:42
The Art of Logo Design
5 Lectures 16:56

Anyone can design a logo. I'm going to teach you how to design great logos that will stand the test of time and result in more successful business and higher quality clients for your company.

How To Learn Logo Design

The rules are: there are no rules. You must let your creativity flow when you are creating logos. But try to make your logos simple, relevant, distinctive and evergreen.

Preview 04:51

Logo Design Ideas From Different Logo Types

Advanced Logo Design Ideas – How To Think Outside The Box

How to get ideas for logos

The Art of Logo Design Quiz
3 questions

Remember: rules are made to be broken.

Conclusion to the Art of Logo Design
Communicating With The Client
7 Lectures 26:28

Get this part right and you're halfway there.

Introduction to Client Communication

PDF and Word document are available as downloadable materials. Online Logo Design Questionnaire link:

Two parts to understand:

  1. Creative
  2. Business

Three stages:

  1. Questionnaire / Brief
  2. Proposal
  3. Contract
Stages of Communication – Get This Right & Everything Else Will Follow

Logo design questionnaire Word doc and PDF is available with this video.

Understanding the Creative Brief – Getting Inside the Client's Mind

Logo design questionnaire Word doc and PDF is available with this video.

Make More Money by Understanding the Extent of the Business Side of the Project

You can download a sample Word doc design proposal here.

The Proposal – Making Sure You Understand the Brief

Here is a sample contract you can edit for your own purposes.

The Contract – This Solves 99.9% of Client Problems

Client Communication Quiz
2 questions

Remember what to elicit from the client creatively. And remember what you need to get straight between you and don't say anything else.

Conclusion to Client Communication
Designing the Logo
16 Lectures 01:15:12

This section will show you how to design a logo.

Introduction to the Design Process

The design process after you have understood the brief:

  • Mindmap (don't show the client)
  • Moodboard (you can show to the client if you want) – use Pinterest if you wish
  • Sketch (don't show to the client)
  • Decide on which ideas to work up in Illustrator
The Logo Design Process – From Idea To Artwork

Google is your friend. I show you why.

How To Get Great Design Ideas For Logos

Get a copy of Adobe Illustrator, create a new document and start playing with shapes as we saw in the video. The best way to learn Illustrator is to dive right in and start playing around.

An Introduction To Creating Shapes in Adobe Illustrator

This video shows you how to color elements, enlarge and reduce element, and group and ungroup element – as well as how to order them on top or underneath other objects. All objects on the Illustrator pasteboard are placed on a z-axis. So there is a 3D side to Illustrator!

Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes

The basis of creating a lot of logos is the ability to edit type. This shows you the beginnings of this process.

Introducing Text, Creating Outlines & Grouping/Ungrouping Objects

This one point will help you understand Illustrator better than any other.

The Difference Between the Selection Tool (V) and the Direct Selection Tool (A)

Where to find great free fonts, for example

Introducing Fonts – Where To Get Great Free Fonts For Your Logos

The crucial difference between serif and sans serif and why it's so important in logo design.

More on Fonts – More Help with the Important Font Decision

Compound paths add holes to shapes in Illustrator. There is an Illustrator file available for download with this video.

What Are Compound Paths in Illustrator? & How To Use Them To Great Effect

Bézier curves are the hardest thing to explain in both Illustrator and Photoshop but I give it a go here. Bézier curves were widely used in 1962 by the French engineer Pierre Bézier, who used them to design cars at Renault.

Introducing the Path Tool (P) & Bézier Curves in Illustrator

Sketching is a fundamental part of the logo design process. This video shows you how to trace your scan in Illustrator. The Illustrator file is available for download.

How To Trace a Scanned Sketch with the Pen Tool (P)

Adding custom brush shapes to aid logo design in Illustrator. The Illustrator file is available for download.

Preview 05:36

How to edit each individual letter in the word of your logo to create a "custom font" for your logo.

Creating a Custom Font by Rounding the Corners of Letters in Illustrator

The specifics of logo design in Photoshop for web. The PSD file is available for download.

Designing a Logo for a Website

Logo Design Quiz
3 questions

Keep practicing both by using your hands on paper and on the computer.

Conclusion to the Design Process
The Business of Logo Design
8 Lectures 29:17
Explanation of the business of logo design.
Introduction to the Business of Logo Design

This is a tricky moment but all the potential problems can be solved as long as you are adaptable, calm and remain in control of the situation. Don't lose control by ceding the design decisions to the client.

The Presentation – The Classic Mistake You'll Want To Avoid!

The EPS created in Adobe Illustrator is the best format for a logo. Here we also have an explanation of Pantone, CMYK, RGB and Hexadecimal color formats.

Logo Formats, Color Specifications & Final Delivery of the Logo

How I got over 200 design clients from my website. Also many ideas about meeting business people face-to-face.

How To Get Clients – The Most Important Subject In Logo Design!

How to identify the good clients that pay more and are more likely to respect the service you offer.

How To Deal With Clients – Why Not All Clients Are Created Equal

This is a very difficult subject as the prices will be different for everyone depending on their experience and the type of client. However, here are some guidelines.

How Much To Charge For Logo Design?

One of the most important lectures! An explanation of how you make sure you get paid.

How To Make Sure You Get Paid

This is as important as the communication section and the creative section. The business, at the end of the day, has to be sound. Good luck!

Logo Design Business Quiz
2 questions

Run your logo design or graphic design business like a business. Don't do jobs for little or no money. Only work for the good clients.

Conclusion to the Business of Logo Design
2 Lectures 08:06

Final thoughts to send you on your way. Keep practicing.

Conclusion to the Course

Special Offers on other relevant Udemy courses.

About the Instructor
Rob Cubbon
4.4 Average rating
1,123 Reviews
29,747 Students
15 Courses
Bestselling author, entrepreneur, web and graphic designer

I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.

I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.

I'm driven to help people experience the positive side of entrepreneurship, not the negative.

I also build brands, create websites and run marketing campaigns for my clients.

My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.