Become a LinkedIn Power User: Networking and Lead Generation
4.3 (16 ratings)
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Become a LinkedIn Power User: Networking and Lead Generation

Are you to expand your network or generate new leads? LinkedIn is the place you to be and this class will show you how.
4.3 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,600 students enrolled
Created by Chris Wilkey
Last updated 1/2014
Current price: $12 Original price: $25 Discount: 52% off
3 days left at this price!
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  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Learn how to optimize your LinkedIn profile
  • Learn the basics of the platform LinkedIn
  • Understand how and why to join groups on LinkedIn
  • Learn about the different mobile apps that can make your life easier via Linkedin
  • Understand how to build your network correctly on LinkedIn
  • Turn a cold call into a warm one using LinkedIn
  • Understand and prevent the time wasting that can happen on LinkedIn
  • And much much more!
View Curriculum
  • A computer
  • An email address
  • A LinkedIn account
  • A willingness to learn and listen

LinkedIn is an extremely powerful tool for anyone looking to expand their network or generate more leads, but you have to know how to use it correctly. Too many people hop onto the platform and get overwhelmed or frustrated with low results and too much time wasted. This course is designed to teach you how to become a "Power User" on LinkedIn and how to reap the benefits it can provide.

My company, Hosskey Consulting, uses LinkedIn as our top referral source for new clients (over 75% of our clients were generated from LinkedIn introductions). This course is going to show you how I use LinkedIn on a daily basis to expand my network and find new prospect. I will be sharing my tips, tricks, and advice on how to connect with the right people, build the relationship, and make your life easier.

Who is the target audience?
  • Business Professionals
  • Outside Sales Reps
  • Inside Sales Reps
  • Networkers
  • Small Business Owners
  • Business Owners
  • Job Seekers
  • Marketing Professionals
  • CEOs
  • Anyone wanting to learn how to use LinkedIn
Compare to Other Lead Generation Courses
Curriculum For This Course
39 Lectures
Introduction to the Course
1 Lecture 02:05

Find out what we are going to learn and who should be taking this course!

Preview 02:05
The Basics of LinkedIn
1 Lecture 08:19

Before we dive into becoming a power user of LinkedIn, we need to know the basics.

Preview 08:19

This is to make sure you understand the platform before we advance into optimizing it.

LinkedIn Review
5 questions
Your Profile
9 Lectures 47:17

Before we optimize your profile, we need to see what it all entails.

A Brief Overview of a Profile

The headline of your LinkedIn profile is your first chance to tell someone what you do. Use this valuable real estate to grab attention and spark conversations.

Creating a Perfect Headline

What contact information should you include on your LinkedIn profile? The answers are in this video

Contact Information

The summary part of your profile is your spot to tell your story. Make it shine!

What Goes in My Summary!?

Your experience does matter! Make sure you are telling your story through LinkedIn.

Does My Experience Matter?

If you publish anything in print or on the web, you need to showcase it. You also get the chance to posting certification and projects in this video.

Publications, Certifications, Honors/Awards, and Projects

What to show that others agree with what you say you are good at? The skills and expertise section of Linkedin was designed with this in mind.

Skills and Expertise

Recommendations are extremely important in the LinkedIn world. I show you what they look like and how to get a few more.

Should I Have Recommendations?

This video goes over everything else that is included in a LinkedIn profile.

Everything Else
Building Your Network
5 Lectures 26:22

You will need a core network on LinkedIn to really build your networking power. Here are my tips to making that happen.

Building Your Initial Network

After building that first initial network, you need to think about who to connect with next. This video provides some tips on who to connect with.

Strategically Connecting with New Contacts

Building a great routine will allow you to save time and create a great system to build your presence on LinkedIn.

Get Into a Routine

I believe in giving instead of asking. This video shows why that is the case.

Don't Ask - Give

Sometimes you have to think outside of the box!

Unique Ways to Connect
Using the Power of Groups
8 Lectures 28:32

Why should you join groups on LinkedIn? This should answer that question!

What Can Groups Do For You?

In order to actively connect and prospect, we need to be in the right groups. This video shows us how to do just that!

Which Groups to Join?

What should you do now that you have joined a group? Take a look and find out.

I Joined A Group...Now What?

Keeping that conversation going might be difficult, but this video can show you how to do it with ease.

Keeping the Conversation Going

This is a rule to live by on LinkedIn (and every other social media network for that matter).

The 80/20 Rule (or if we reduce 4/1 rule)

Social media doesn't happen overnight. This video will show you my habit of responding and conversing in groups.

Creating a Habit

Looking for new leads or opportunities? Start digging through the group pages to see if there are any opportunties.

Dig for Opportunities

This is a hidden trick that can help you turn a cold invitation into a warm one!

Hidden Power of Groups - The Group Introduction
Making a Cold Call Warm
6 Lectures 22:56

By using the data on LinkedIn, you can segment your prospects without even talking with them.

Segment Your Prospects

This video shows you some questions to ask when connecting with a prospect.

Connecting with a Prospect

A specific and concise invitation will have a higher conversion rate. See how I do it in this video.

Extending the Invitation

By knowing who has been looking at your profile, you will be able to tell if there is any interest or actions that need to be taken.

Who is Looking at You?

LinkedIn can be used to find out a lot of information. This video shows you how to use it to your advantage.

Becoming a "Professional" Stalker

Sales happen face to face (most of the time). This video gives you tips on how to take the conversation offline.

Taking the Conversation Offline
Watch Out - It's a Trap
4 Lectures 18:08

In order to become a power user, you need to be efficient and not waste time. Make sure to listen to these tips to save you some valuable time in the future.

Wasting Your Time

If you are spending too much time meeting with people and seeing no results, you should watch this video to make sure you are scheduling the right meetings.

Meeting with the Wrong People

One of the biggest complaints with starting to use LinkedIn is the massive amount of emails you receive. This video is going to show you how to change the email settings.

Flooding of the Inbox

These pesky groups are something you want to avoid. Find out the signs to watch out for in groups.

Groups Built for Sales
Tips and Tricks
4 Lectures 09:47

Have you ever wanted to have a social CRM? LinkedIn can do that for you!

LinkedIn Contacts

Do you forget where people went college or can't remember where their blog is located? LinkedIn will allow you to install a new inbox onto your iPhone to bring that info right into your inbox.

LinkedIn Intro

Do you have a stack of business cards laying around? If you do, you can take them digital with this awesome app.


This is just a little trick I learned that can help you get information.

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Summary of the Course
1 Lecture 03:12

In this video, I summarize what we have learned in this class and what your next steps should be.

Course Summary and Next Steps
About the Instructor
Chris Wilkey
4.5 Average rating
389 Reviews
7,463 Students
9 Courses
Amazon FBA Master

Chris Wilkey is the founder and CEO of Hosskey Consulting; a social/digital media consulting agency. Over the past five years, Chris has worked for companies such as RE/MAX, Apple, Barnes & Noble, and the Indianapolis American Marketing Association (Indy AMA) and has helped them create communities online. Chris now serves on the board of the Indy AMA and also runs a DJ company on the weekends. He is a serial entrepreneur who has a passion for helping small businesses succeed.