LinkedIn is an extremely powerful tool for anyone looking to expand their network or generate more leads, but you have to know how to use it correctly. Too many people hop onto the platform and get overwhelmed or frustrated with low results and too much time wasted. This course is designed to teach you how to become a "Power User" on LinkedIn and how to reap the benefits it can provide.
My company, Hosskey Consulting, uses LinkedIn as our top referral source for new clients (over 75% of our clients were generated from LinkedIn introductions). This course is going to show you how I use LinkedIn on a daily basis to expand my network and find new prospect. I will be sharing my tips, tricks, and advice on how to connect with the right people, build the relationship, and make your life easier.
Before we optimize your profile, we need to see what it all entails.
The headline of your LinkedIn profile is your first chance to tell someone what you do. Use this valuable real estate to grab attention and spark conversations.
What contact information should you include on your LinkedIn profile? The answers are in this video
The summary part of your profile is your spot to tell your story. Make it shine!
Your experience does matter! Make sure you are telling your story through LinkedIn.
If you publish anything in print or on the web, you need to showcase it. You also get the chance to posting certification and projects in this video.
What to show that others agree with what you say you are good at? The skills and expertise section of Linkedin was designed with this in mind.
Recommendations are extremely important in the LinkedIn world. I show you what they look like and how to get a few more.
This video goes over everything else that is included in a LinkedIn profile.
You will need a core network on LinkedIn to really build your networking power. Here are my tips to making that happen.
After building that first initial network, you need to think about who to connect with next. This video provides some tips on who to connect with.
Building a great routine will allow you to save time and create a great system to build your presence on LinkedIn.
I believe in giving instead of asking. This video shows why that is the case.
Sometimes you have to think outside of the box!
Why should you join groups on LinkedIn? This should answer that question!
In order to actively connect and prospect, we need to be in the right groups. This video shows us how to do just that!
What should you do now that you have joined a group? Take a look and find out.
Keeping that conversation going might be difficult, but this video can show you how to do it with ease.
This is a rule to live by on LinkedIn (and every other social media network for that matter).
Social media doesn't happen overnight. This video will show you my habit of responding and conversing in groups.
Looking for new leads or opportunities? Start digging through the group pages to see if there are any opportunties.
This is a hidden trick that can help you turn a cold invitation into a warm one!
By using the data on LinkedIn, you can segment your prospects without even talking with them.
This video shows you some questions to ask when connecting with a prospect.
A specific and concise invitation will have a higher conversion rate. See how I do it in this video.
By knowing who has been looking at your profile, you will be able to tell if there is any interest or actions that need to be taken.
LinkedIn can be used to find out a lot of information. This video shows you how to use it to your advantage.
Sales happen face to face (most of the time). This video gives you tips on how to take the conversation offline.
In order to become a power user, you need to be efficient and not waste time. Make sure to listen to these tips to save you some valuable time in the future.
If you are spending too much time meeting with people and seeing no results, you should watch this video to make sure you are scheduling the right meetings.
One of the biggest complaints with starting to use LinkedIn is the massive amount of emails you receive. This video is going to show you how to change the email settings.
These pesky groups are something you want to avoid. Find out the signs to watch out for in groups.
Have you ever wanted to have a social CRM? LinkedIn can do that for you!
Do you forget where people went college or can't remember where their blog is located? LinkedIn will allow you to install a new inbox onto your iPhone to bring that info right into your inbox.
Do you have a stack of business cards laying around? If you do, you can take them digital with this awesome app.
This is just a little trick I learned that can help you get information.
In this video, I summarize what we have learned in this class and what your next steps should be.
Chris Wilkey is the founder and CEO of Hosskey Consulting; a social/digital media consulting agency. Over the past five years, Chris has worked for companies such as RE/MAX, Apple, Barnes & Noble, and the Indianapolis American Marketing Association (Indy AMA) and has helped them create communities online. Chris now serves on the board of the Indy AMA and also runs a DJ company on the weekends. He is a serial entrepreneur who has a passion for helping small businesses succeed.