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Learn how to be a Growth Hacker in this comprehensive course on Growth Hacking, Digital and Online Marketing.
Become a true online marketing professional starting from almost any level of knowledge. It sounds crazy, but by the end of this course, as long as you go through every lesson and do the exercises, you'll be able to offer almost any business some REAL help - enough to earn you more direct business or a healthy consulting fee. In fact, after you complete this course, you will have earned the right to add "Growth Hacker" to your byline or business card!
You should take this course if you are a business person that wants to do their own online marketing, a seasoned marketing pro that wants to add new skills as a Growth Hacker, or if you're a web designer or blogger that wants to start offering real digital marketing to your services.
The BEST part of this course could be how you will learn to use Social Media platforms like Facebook, YouTube and LinkedIn to move your pages up the search, and income ladder.
Marketing Professionals will learn Growth Hacking, including:
Here's what you can expect from this Course:
61 or more Lectures
Extra Activities with most lectures under the "Do it Now" heading
Both Presentations and Live video demonstrations
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the World Of Growth Hacking|
This introduction to what a growth hacker is.. and is not, is an important part of your introduction to the discipline and to online marketing in general. The most important thing to take away here is the difference between traditional marketing and the digital marketing and growth hacking world.
A look into the life of a professional Growth Hacker or online marketing professional. If you're working for a big company as an internal marketing person, trying to spur the growth of your own business through better digital marketing or hanging up your shingle as a "Growth Hacker", this is what you schedule might look like.
Make sure you pay attention for a better idea on scheduling your time and the types of things you'll be doing on a daily basis.
What COULD you do as a Growth Hacker? Treat this as an important brain storming session on services you can add or offer as part of a professional consulting business OR the skill sets you can offer a current or potential employer.
The methodology of Growth Hacking and Digital Marketing and how you'll be learning them in this course. It's what you can look forward to as you make your way through the lessons and activities here.
|Section 2: Introduction to Attracting Customers - SEO, Social, and PPC|
Introduction to Attracting Visitors and Customers
|Section 3: Attract - Growth Hacking SEO and Content Marketing - Part 1|
SEO - Fundamentals of Content
SEO - The Elevator Pitch
SEO - Writing Articles and Posts from the Growth Hacker Perspective
|Section 4: Growth Hacking with WordPress - Easy Website, Blog and Landing Page Creation|
The very first step that many businesses take, and marketing pros look for when contemplating a new website for clients, is the domain name and hosting. This is a very basic step by step guide to buying a domain and setting up your GoDaddy Account.
Of course, you can use any domain registrar or host.
I've used GoDaddy for hosting dozens of sites, and use it here because of it's simplicity. If you have never bought or arranged hosting, this is an important lesson. At the end, you'll be able to do that through GoDaddy or other similar services.
These kinds of lessons are included because, while you don't always have to do this work as a Growth Hacker you will find it significantly easier to manage the process or hire the right contractor or have an intelligent discussion about these basic but vital parts of the process.
WordPress is a great platform for beginners and professionals alike. One small reason is that it is incredibly inexpensive to buy a managed hosting package. This lecture will walk you through that process.
An introduction to working in WordPress including how to navigate inside the interface.
One of the key advantages to WordPress is the vast variety of themes available. This lesson will walk you through where to find them and how to see what your site might look like as you choose.
Plugins and Widgets are w staples of hacking a basic WordPress template. I always use off the shelf themes and always rely heavily on plugins to maximize their traffic, lead capture and reporting.
These are the 2 plugins that I use on every WordPress site - the secrets to Growth Hacking and list building!
At the end, you'll know what they are and how to install them.
Summing up the best of WordPress, what you learned in this Section and how you'll apply it later in the Course.
|Section 5: Growth Hacking with YouTube, SlideShare and more Conent Marketing Part 2|
SEO - Presentations and Using Slide Shows for Search
SEO - Video and Using YouTube to Dramatically Improve SEO
Setting Up a YouTube Account for SEO
|Section 6: Growth Hacking - SEO & Link Building with Facebook Pages, Bing Places and Google|
2 Sources of SEO - Link Building and Content Development
Google My Business - The Best Way to Get Found Online for Free
Bing Places - Don't Miss Up to 30% of Your Potential Customers
Facebook Business Pages and SEO - How to Set One Up for Your Business
Yelp and Google Plus - Awesome Ways to Get Found AND Get Links
|Section 7: Growth Hacking and PPC - Using Google AdWords and Bing Pay per Click|
Fundamentals of PPC - Hacking AdWords for Better Results
Introduction to the AdWords Interface
4 Targets for Growth in PPC and All about Match Types
PPC Ad Design - The Growth Hacker's Way to Make Ads Work
Ad Extensions - Google's Best Kept Secret from Improving Ad Performance
PPC Bidding Strategies that Work
Google AdWords and Key Performance Indicators
The Beauty of Bing - Weirdly, The Best of Pay Per Click
|Section 8: Growth Hacking Guide to Converting Customers - Landing Pages, Lead Boxes and Mor|
Introduction to Converting Customers for the Growth Hacker
|Section 9: Growth Hacking Landing Pages - Types, Techniques and the Theory Behind Success|
Introduction to Landing Pages and Key Performance Indicators for Them
Converting with Content Landing Pages
Traditional Landing Pages Design + Using Lead Pages
Resource Links for Landing Pages
AB Testing and Landing Pages - Conversion Tools
What You've Learned about Landing Pages for the Growth Hacker
Pop Up and Contact Forms - Leads vs. PreLeads
|Section 10: Growth Hacking and Email Marketing - Setting Up and Using Emails for Growth|
Introduction to EMail Marketing - How Email Marketing Services Inspire Growth
Signing Up for MailChimp
About the MailChimp Interface
Creating a Campaign in MailChimp
Creating Auto-Responder Campaigns and Mature Account View
Lists and Sign Up Forms - Where the Action Happens for the Growth Hacker
Conclusion - Using Email Marketing Software for Growth Hacking
|Section 11: Retaining Customers for the Growth Hacker|
Introduction to Retaining Customers for the Growth Hacker
Automation EMail for Retention AND Conversion
Using Facebook Groups - The Hacker's Secret to FacebookPreview
Setting Up a Facebook Group - Do it Now
The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success.
After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns.
What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away.
Specialties: Social Media Marketing, E-Mail and Online Marketing, Technical Sales, Sales Management, Contact Management Systems. Sales Organizational Development and Planning