Growth Hacking: Using Facebook, Google, YouTube for Growth
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Growth Hacking: Using Facebook, Google, YouTube for Growth

Drive Traffic, Rank Faster - Work as a Growth Hacker and Digital Marketer
3.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
62 students enrolled
Created by Mark Stephenson
Last updated 6/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 6.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Master attracting visitors and new customers through SEO, Content Marketing and Pay per Click
  • Make Landing Pages that convert every time, and understand when to use Content or Traditional landing pages
  • Apply advanced lead capture technques to any website or landing page for list building OR lead capture
  • Implement e-mail marketing campaigns and autoresponse sequences for both attracting and retaining customers
  • Have the skillls to offer as a digital marketing, online marketing or Growyh Hacking consultant
  • Provide real Growth Hacking, Online Marketing, Digital Marketing as a service to their clients
  • Apply AB testing and the metrics that are at the heart of Growth Hacking
  • Use YouTube and other free tools to drive visitors and improve SEO
  • Use AB testing in email and landing pages to improve conversions
View Curriculum
  • You will need basic computer skills
  • You'll need to know terminology including; SEO, content marketing, pay per click advertising
  • You will have to have a willingess to COMPLETE the course and do the outside activities in order to get the maximum value

Learn how to be a Growth Hacker in this comprehensive course on Growth Hacking, Digital and Online Marketing.

Become a true online marketing professional starting from almost any level of knowledge. It sounds crazy, but by the end of this course, as long as you go through every lesson and do the exercises, you'll be able to offer almost any business some REAL help - enough to earn you more direct business or a healthy consulting fee. In fact, after you complete this course, you will have earned the right to add "Growth Hacker" to your byline or business card!

You should take this course if you are a business person that wants to do their own online marketing, a seasoned marketing pro that wants to add new skills as a Growth Hacker, or if you're a web designer or blogger that wants to start offering real digital marketing to your services.

The BEST part of this course could be how you will learn to use Social Media platforms like Facebook, YouTube and LinkedIn to move your pages up the search, and income ladder.

Marketing Professionals will learn Growth Hacking, including:

  • Keys to effective content marketing
  • Expert level PPC with Google AdWords and Bing/Yahoo Network
  • How to set up Social Media Accounts for attracting, converting and retaining customers
  • Best practices for Marketing Automation and EMail marketing
  • Lead capture strategies
  • Landing page design (and how to maximize CONTENT as a landing page)
  • How to use Facebook Groups to rocket growth

Business Owners, Web Designers and New Online Marketers will learn Growth Hacking, including:

  • The basics of domains and setting up a WordPress website
  • Using email marketing and automation to convert visitors into customers
  • Attracting MORE website visitors (and in-person visitors)
  • Best, safest search engine marketing and optimization techniques available
  • How to set up a YouTube Channel and use video to market, drive visits and retain customers
  • How to set up a Facebook Business Page and what to do to have THAT show up in search
  • Where you can find up to 30% more visitors -that will never find you otherwise!

There is a LOT of ground covered in this course, with about 15 hours of video, and it is a LIVING course, so it will be edited and added to on a regular basis. But don't worry! I promise to present all the information in a clear and understandable format.

Here's what you can expect from this Course:

61 or more Lectures

Extra Activities with most lectures under the "Do it Now" heading

Both Presentations and Live video demonstrations

Who is the target audience?
  • This course is for you if you are a small business owner that wants to understand the world of online marketing and how to do it yourself OR what to look for in a pro that you hire
  • You MUST take this course if you are a Marketing Professional with years of experience that has not mastered the latest in digital marketing practices - they are all here!
  • If you're business is, or will be in offering Growth Hacking or Online Marketing as a Consultant or an internal marketing department, you are in the right place!
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Curriculum For This Course
51 Lectures
Introduction to the World Of Growth Hacking
4 Lectures 18:53

This introduction to what a growth hacker is.. and is not, is an important part of your introduction to the discipline and to online marketing in general. The most important thing to take away here is the difference between traditional marketing and the digital marketing and growth hacking world.

Preview 06:07

A look into the life of a professional Growth Hacker or online marketing professional. If you're working for a big company as an internal marketing person, trying to spur the growth of your own business through better digital marketing or hanging up your shingle as a "Growth Hacker", this is what you schedule might look like.

Make sure you pay attention for a better idea on scheduling your time and the types of things you'll be doing on a daily basis.

What Does a Growth Hacker Actually Do?

What COULD you do as a Growth Hacker? Treat this as an important brain storming session on services you can add or offer as part of a professional consulting business OR the skill sets you can offer a current or potential employer.

The Business of Growth Hacking

The methodology of Growth Hacking and Digital Marketing and how you'll be learning them in this course. It's what you can look forward to as you make your way through the lessons and activities here.

Growth Hacking Made Simple - Course Structure and Advice
Introduction to Attracting Customers - SEO, Social, and PPC
1 Lecture 07:00
Introduction to Attracting Visitors and Customers
Attract - Growth Hacking SEO and Content Marketing - Part 1
3 Lectures 30:09
SEO - Fundamentals of Content

SEO - The Elevator Pitch

SEO - Writing Articles and Posts from the Growth Hacker Perspective
Growth Hacking with WordPress - Easy Website, Blog and Landing Page Creation
8 Lectures 41:18

The very first step that many businesses take, and marketing pros look for when contemplating a new website for clients, is the domain name and hosting. This is a very basic step by step guide to buying a domain and setting up your GoDaddy Account.

Of course, you can use any domain registrar or host.

Buying a Domain - Benson Designs Example

I've used GoDaddy for hosting dozens of sites, and use it here because of it's simplicity. If you have never bought or arranged hosting, this is an important lesson. At the end, you'll be able to do that through GoDaddy or other similar services.

These kinds of lessons are included because, while you don't always have to do this work as a Growth Hacker you will find it significantly easier to manage the process or hire the right contractor or have an intelligent discussion about these basic but vital parts of the process.

Hosting a WordPress Site with GoDaddy

WordPress is a great platform for beginners and professionals alike. One small reason is that it is incredibly inexpensive to buy a managed hosting package. This lecture will walk you through that process.

Setting Up Your WordPress Hosting

An introduction to working in WordPress including how to navigate inside the interface.

The WordPress Interface - The Basics of Where, What and How to Use WordPress

One of the key advantages to WordPress is the vast variety of themes available. This lesson will walk you through where to find them and how to see what your site might look like as you choose.

Working with WordPress Themes

Plugins and Widgets are w staples of hacking a basic WordPress template. I always use off the shelf themes and always rely heavily on plugins to maximize their traffic, lead capture and reporting.

Installing Plugins and Recommendations for the Growth Hacker

These are the 2 plugins that I use on every WordPress site - the secrets to Growth Hacking and list building!

At the end, you'll know what they are and how to install them.

Introduction to My 2 Favorite SEO, Social and Hacking Plugins

Summing up the best of WordPress, what you learned in this Section and how you'll apply it later in the Course.

Conclusion - Using WordPress for Growth
Growth Hacking with YouTube, SlideShare and more Conent Marketing Part 2
3 Lectures 38:46
SEO - Presentations and Using Slide Shows for Search

SEO - Video and Using YouTube to Dramatically Improve SEO

Setting Up a YouTube Account for SEO
Growth Hacking - SEO & Link Building with Facebook Pages, Bing Places and Google
5 Lectures 36:00
2 Sources of SEO - Link Building and Content Development

Google My Business - The Best Way to Get Found Online for Free

Bing Places - Don't Miss Up to 30% of Your Potential Customers

Facebook Business Pages and SEO - How to Set One Up for Your Business

Yelp and Google Plus - Awesome Ways to Get Found AND Get Links
Growth Hacking and PPC - Using Google AdWords and Bing Pay per Click
8 Lectures 01:23:46
Fundamentals of PPC - Hacking AdWords for Better Results

Introduction to the AdWords Interface

4 Targets for Growth in PPC and All about Match Types

PPC Ad Design - The Growth Hacker's Way to Make Ads Work

Ad Extensions - Google's Best Kept Secret from Improving Ad Performance

PPC Bidding Strategies that Work

Google AdWords and Key Performance Indicators

The Beauty of Bing - Weirdly, The Best of Pay Per Click
Growth Hacking Guide to Converting Customers - Landing Pages, Lead Boxes and Mor
1 Lecture 03:21
Introduction to Converting Customers for the Growth Hacker
Growth Hacking Landing Pages - Types, Techniques and the Theory Behind Success
7 Lectures 50:18
Introduction to Landing Pages and Key Performance Indicators for Them

Converting with Content Landing Pages

Traditional Landing Pages Design + Using Lead Pages

Resource Links for Landing Pages
1 page

AB Testing and Landing Pages - Conversion Tools

What You've Learned about Landing Pages for the Growth Hacker

Pop Up and Contact Forms - Leads vs. PreLeads
Growth Hacking and Email Marketing - Setting Up and Using Emails for Growth
7 Lectures 50:42
Introduction to EMail Marketing - How Email Marketing Services Inspire Growth

Signing Up for MailChimp

About the MailChimp Interface

Creating a Campaign in MailChimp

Creating Auto-Responder Campaigns and Mature Account View

Lists and Sign Up Forms - Where the Action Happens for the Growth Hacker

Conclusion - Using Email Marketing Software for Growth Hacking
1 More Section
About the Instructor
Mark Stephenson
4.2 Average rating
53 Reviews
1,430 Students
3 Courses
Sales, Marketing and Small Business ENTHUSIAST

The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success.

About Me:

After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns.

What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away.


Digital Marketing

Facebook Advertising

Google AdWords

Social Media Marketing

E-Mail and Online Marketing

Contact Management Systems

Sales Organizational Development and Planning