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Why this course will earn you $100 an hour as a graphic designer, and save you $1,000 each year.
Would you like to become a graphic designer? If so, this course is definitely for you.
It provides a complete guide, covering everything you need to know about becoming a designer.
You’ll learn how to create a website that appeals to clients (rather than other designers).
You’ll discover the vital systems that make your consultancy run smoothly, even when you’re asleep.
You’ll discover the right way – and the wrong way - to handle inquiries from potential clients.
You’ll learn how to construct a brilliant proposal, using our ‘full in the blanks’ template.
Use our ready-made forms and templates to set up and run your business, even if you have no commercial experience.
And long after you’ve completed the course, you’ll be able to use the accompanying road map, guides and other resources we include in the course.
There’s a 60-day refund period. So if the course doesn’t meet your expectations, or you change your mind, you can have your money back.
And unlike other courses which are just slides with a disembodied voice, this course consists of a real individual talking through the issues with you. It’s like having your own personal tutor.
For 20 years we at the Blackford Center have specialised in helping creative people become self employed. We’ve been supporting and listening to graphic designers for two decades. So we really know what works and what doesn’t. We’re putting at your disposal the fruits of our knowledge, because nothing gives us greater pleasure than to see a learner say, “I‘ve made it as a designer. I’ve succeeded.”
So why would you take this course?
You’ll discover how to:
-Create a design portfolio, even if you don’t have any work experience.
-Get testimonials, even when you don’t have any clients.
-Land your first paying client.
-Double your earnings by obeying three simple laws
-Avoid massive software costs which can amount to $1,000 a year.
-Find dozens of places where you can get free advertising. And here we’re talking high quality places where graphic design clients go. Surprisingly, many graphic designers don’t make use of them.
We’ll show you not only how to do graphic design, but also how to earn money from it.
We reveal the mistakes that designers make - when they’re pitching for work, when doing the work, and when charging for it. We’ll help you avoid all those mistakes. That means you’ll have more success, and earn more money.
You’ll discover the nine worst design sins that you can make. And you’ll discover all about the six underlying concepts of design that will stay with you forever.
You’ll receive free graphic design software. And we’ll teach you how to use it.
Secrets of the trade - revealed
6 quick ways to create a great company name for your design consultancy
How to get a $10,000 domain name for only $6.
3 questions you must ask a potential client (they aren’t what you think).
4 methods for breaking out of obscurity and making a name for yourself as a hot shot, designer
5 strategies for beating the cut-price, low wage offshore designers; and making clients want your work.
5 criteria that help you get your pricing right.
Plus, the pitfalls to avoid
·How to overcome creative block
·How to avoid the low-fees trap
·How to keep the money coming in, even when the economy is weak.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome|
Hello and thank you for registering on the course. It’s designed to help you become a practising graphic designer, either as an employee in a consultancy, as a freelancer, or as someone with their own graphic design agency.
I want to start by introducing you to a concept called DACOM.
DACOM is a mnemonic which stands for:
1. Design your business. You have to create a concept. What service are you offering? Why should clients choose you?
2. Advertise your service. This includes your website, and free and paid-for marketing activity, including social media.
3. Then you have to Convert each sales lead as it comes in. Most designers do that really badly. That’s a great opportunity for you to succeed massively..
4. Then you carry out the necessary Operations to perform your service, including the use of software. They include generating ideas, sketching, and using software to produce the finished artwork.
Finally, 5. you have to get the Money, that is get paid, and in doing so stay legal.
Let's get stuck in. We'll start by moving to Lecture 2. There we meet Richard Ireland, a graphic designer.
Interview: becoming a graphic designerPreview
Interview: Getting started as a graphic designer.Preview
Interview: Problems and risks associated with being a freelance.
Working for yourself as a graphic designer. Tools and equipment
Interview: Starting up
|Section 2: How to design your graphic design business|
Your company name
What services can you offer?
All the services you can offer
What clients do you want to reach?
|Section 3: How to advertise and markete your graphic design service|
Getting a domain and a website
How to drive visitors and clients to your website
Finding clients through free and paid for advertising
Interview: My graphic design clients
|Section 4: How to convert enquiries for your graphic design business|
Convert those inquiries!
Interview: How to deal with a potential client
Getting a brief from your client
Interpreting the design brief
How to price any graphic design work
Interview: Who are your competitors?
Interview: How do you price a job?
Interview: How I market my practice
|Section 5: Being a graphic designer: Doing the work|
Doing the work. Practical graphic design.
Interview: The graphic design process
Typography: what you need to know
The principles of design
Presenting your work to the client
|Section 6: The software you need for graphic design|
BONUS: Free graphic design software, with instructions for use.
Your FREE software tools
|Section 7: Money|
The finances of graphic design. Getting paid
Keeping financial records
Interview: What are the costs associated with being a graphic designer?
Interview: financial issues for the graphic designer
|Section 8: Resources|
Resources for the graphic designer
|Section 9: Take the test and get your Certificate!|
Take the test, and get your qualification!
The Blackford Centre has been providing high quality courses since 1994.We have students all over the world, and our instructors are all practising professionals, not college lecturers. This means that you get information based in the real world, not from theoretical knowledge.
We have over 100 instructors in the USA, UK, Canada, South Africa and other countries.
We specialize in helping people become self employed, in fields such as graphic design, interior design and counseling.
We also help people to become teaching assistants and special needs assistants. We have a special focus on dyslexia.
We are accredited by numerous organizations, including the Chartered Instittue of Management, NCFE, ABC Awards and others. And we're on the UK government's Register of Learning Providers.