Become a Digital Marketer in 10 days!
4.0 (114 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,782 students enrolled

Become a Digital Marketer in 10 days!

10 day challenge to learn digital marketing for non-marketer startups, freelancers and entrepreneurs. Start today!
4.0 (114 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,782 students enrolled
Last updated 7/2018
English
English [Auto-generated]
Current price: $11.99 Original price: $194.99 Discount: 94% off
4 days left at this price!
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This course includes
  • 8.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to identify your KPIs, Objectives, Targets
  • Learn more about your target audience

  • Learn Social Media Marketing and how to go VIRAL

  • Attract and retain customers by consistently creating valuable content
  • Measure Your Content Efforts with Analytics
  • Learn Display Advertising techniques
  • Learn how to measure your site's success with web analytics
  • Know how to plan, create and implement a marketing strategy
Requirements
  • Day 1 - Start with Market Research
  • Day 2 - Develop Your Content
  • Day 3 - Create Your Customer Avatar
  • Day 4 - Set up Analytics Reporting
  • Day 5 - Set Up Your Digital Ecosystem & Customer Journey
  • Day 6 - Promote via Viral Social Campaigns
  • Day 7 - Promote via Ninja Display Ads
  • Day 8 - Promote via Email Copy
  • Day 9 - Promote via Affiliate Partners
  • Day 10 - Promote via Keywords
  • BONUS: Behind the Sales Funnel
Description

Where do you start if you want to develop a digital marketing strategy?

A digital marketing strategy is an absolute given for any company trying to market itself online.

The small business community is all abuzz about Digital Marketing.

Everyone is rushing to blog, tweet and use Facebook and Instagram. But what is all this buzz about ? Are these new tools really all that helpful? Just before starting 2018 as an entrepreneur, a startup, you must have a clear idea of what digital marketing is and how you can leverage it to grow your business. So, your new year will start with new strategy.

Join our 10 day marketing challenge to become a digital marketing expert, because digital marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers.

Millions of people are using the Internet each day and searching for the products and services you provide. So it is no doubt you need it. This 10 days marketing challenge is your stepping stone to your bright future!


Digital marketing skills are also in serious demand; if you are thinking of a career in this field then you will need the sufficient knowledge and adequate experience.

With the above you will be in demand for a digital marketing industry and will be able to apply all aspects of marketing knowledge to produce great marketing strategies.

Studying can be flexible and can work around your existing commitments. So, don't hesitate, start your 10 days marketing challenge today to succeed tomorrow.


Who this course is for:
  • This course is relevant to anybody who is responsible for developing and implementing marketing strategies.
  • You should take this course only if you commit to getting the RESULTS you want and the TIME for what matters most to you, It’s YOUR MOMENT to take your Passion and make it happen!
Course content
Expand all 139 lectures 08:57:55
+ Day 1 - Start with Market Research
11 lectures 37:51
Start Here - IMPORTANT
00:28
Types of Market Research
04:07
Identify the problem
04:06
Establish survey goals
03:56
How to write survey questions
04:54
Avoid unwanted results
03:05
Choose a delivery tool
05:29
Identify Your Competitors
02:18
Competitor Analysis
04:39
Side by Side Analysis
02:18
+ Day 2 - Develop Your Content
11 lectures 57:06
Introduction to Content Marketing - Part 1
05:44
Introduction to Content Marketing - Part 2
04:58

Here you will find a brief introduction to the course.

Introduction to Blogging - Part 1
04:22

Have you thought about starting your own blog? Here you will find the first steps in doing so.

Introduction to Blogging - Part 2
04:11

Your blog should have a purpose.

The Art of Storytelling
06:37

Before you start your blog, have a think what blogging platform to build it on. Here we have an in depth guide to help you decide which is best for you.

Starting with Your First Paragraph
06:25

Continue from Part 1

Youtube for Video Marketing
05:42

Writing a plan for your blog is not mandatory but if you have one you will set your blog for success.

Video SEO & Usability
05:59

Continue from Part 1

Writing Press Releases
05:52

Here you will find things you should know to write your first post.

More on Press Releases: 5 W’s & H
05:44
+ Day 3 - Create Your Customer Avatar
8 lectures 30:15

Here you will find step-by-step techniques on how to promote your blog post.

Benefits of Having Customer Avatars
03:30

SEO is about content, keywords and linking, Let's explore it deeper.

How to Profile Customer Avatars
05:16

Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.

Preview 03:16

Continues from Part 1

Deep Dive Into Customer Avatars
05:35

Just writing and publish your blog post and sharing it isn't enough, you should learn how to measure it too.

Put it Into Work
04:06

We are wrapping up our course in this lesson. Thank you for attention :)

Create Focused Content
04:26

A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!

Case Study
03:50

There are Categories of Searcher intent that you must know.

In Conclusion
00:16
+ Day 4 - Set up Analytics Reporting
16 lectures 01:02:51
Introduction to the course
01:37

Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!

Preview 03:07
Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.
Why Do You Need Analytics?
04:26

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.

Analytics Terminology: Understand Your Traffic - Part 1
05:56

Continues from previous lesson.

Analytics Terminology: Understand Your Traffic - Part 2
03:25

In this lesson you will learn how to measure your site's success.

How to Measure Your Site's Success
04:44

There are important points you have to consider before you even download your Google Analytics code.

Analytics Framework: Before You Open Your Tool
05:00

In this Lesson We will Define Your KPIs, Targets and Dimensions.

Defining Your KPI's, Targets, Dimensions
04:10

Here we will define your segments :)

Defining Your Segments
02:29

In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.

Key Performance Indicators Examples (in detail)
05:05

Continues from previous lesson.

Interaction, Transactional and Geo Targeting KPIs
03:12

Here you can crunch the numbers and slice and dice your leads.

How to Measure Value of a Lead
03:49
Measure the Impact of Your Content Efforts
03:57
Content Reports
03:35
Website Conversion Funnel
07:08
What's Next?
01:11
+ Day 5 - Set Up Your Digital Ecosystem & Customer Journey
12 lectures 48:15
Digital ecosystem - Websites
05:29
Digital ecosystem - Landing pages
04:38
Blogging Platforms & Social Microblogging
04:23
Other Must-Have Digital Tools
06:24
Customer Journey - Initial Offer
03:43
Customer Journey - Core Offer
03:35
Upsells, Downsells, Cross-Sells
03:12
Content Funnels: TOFU
03:14
Content Funnels: MOFU
02:44
Content Funnels: BOFU
03:08
Final Analytics
03:08
+ Day 6 - Promote via Viral Social Campaigns
20 lectures 01:16:46

Hi everyone! Welcome to our Viral Marketing course.

Preview 01:21
Word of mouth is even more important now because of the web, learn more in this lesson.
Word of Mouth Marketing
02:41

Have you heard about three E's on how to go viral with your message?

Three E's: Engage, Equip, Empower
03:13

Here you will find details of Johan Berger's 6 STEPPS

Viral's Secret Formula: STEPPS
06:49

Find your audience with this lesson

Finding Your Audience
06:10

Caring community provides a warmth. Learn how to find your community.

Creating Community Around Caring
03:36

Continues from previous lesson.

Five Steps to Create a Caring Community
04:26

Learn how to run your first contest on Facebook.

Running Contests on Facebook
02:01

Continues from previous lesson.

Build Your Contest Page
02:27

Don't hesitate to use these five methods to promote your contest.

Five Methods to Promote Your Contest
02:42

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.

Using Hashtags on FB, Twitter, Instagram, G+. Pinterest
03:57

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.

The Science Behind Hashtags
06:02

Here you will find do and don'ts of instagram.

Do & Don'ts of Instagram
05:17

Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Using Snapchat to Engage Customers
01:55

Here you will find insgihts about Snapchat.

Snapchat Insights
03:46

In this lesson you will explore storytelling techniques using Vine.

Storytelling with Vine
03:55

Learn more about tools for monitoring, listening and broadcasting on social media

Tools for Monitoring, Listening & Broadcasting on Social
05:53

Have you heard about Netvibes? Time to explore this tool.

Listening Station = Netvibes!
03:47

Use hootsuite for your efficiency.

Broadcasting with Hootsuite
05:33

Sadly, we are wrapping up our viral marketing course in this lesson. Good bye.

Wrapping Up
01:15
+ Day 7 - Promote via Ninja Display Ads
13 lectures 44:40

This lesson will introduce your Google's remarketing tool.

Preview 03:14

Details continued from previous lesson.

How does it work?
02:57
Conversion Optimizer
02:12
Facebook Custom Audiences
02:46
All of the places where your AdWords ads can appear, including Google sites, websites that partner

with Google.

Google's Networking Sites
02:44

Here you can find details on how to advertise your product or service with ad extention and FB sponsored stories.

Ad Extentions & FB Sponsored Stories
04:10

Learn how to track your micro macro conversions.

Micro Macro Conversions
05:43

Create your 6 months plan with this lesson.

Six Months Plan
04:57

Basic Understanding of Ninja Marketing.

Basic Understanding of Affiliates
04:04

Explore benefits and way of different types of partnership.

Benefits and Ways of Partnerships
04:11

Learn here why we think Word of Month (WoM) is powerful.

WOM is Powerful
02:52

Here you will find 10 techniques on how to get your message go viral.

How do you get your message GO Viral? 10 Techniques
04:50

Here is a guide on how to increase your website traffice. 21 ways.

21 Ways to Increase Your Traffic
13 pages
+ Day 8 - Promote via Email Copy
11 lectures 39:36
Email is Personal
04:24
What to write about in my emails?
02:54
Who, What, When?
05:34
Effective Email Subject Lines
04:54
The Email Ingredience
04:13
Long Or Short Email Copy?
02:24
How to Create an Engaging Content?
04:16
The Must-Have Components of Compelling Email Copy
03:36
Write in the Second Person
05:10
In Conclusion
00:34
+ Day 9 - Promote via Affiliate Partners
12 lectures 51:14
Benefits of Joining Affiliate Programs
03:06
Becoming a Successful Affiliate Marketer
06:20
Mistakes that you should learn to avoid
05:31
What technical setup will you need? Part 1
04:41
What technical setup will you need? Part 2
03:52
Build Your Own Successful Affiliate Program - Part 1
04:51
Build Your Own Successful Affiliate Program - Part 2
05:51
Hiring affiliates: Are you ready to take on affiliates?
03:29
Benefits working with affiliates
03:48
Will affiliates want to work with you?
04:10
In Conclusion
00:51
+ Day 10 - Promote via Keywords
8 lectures 28:43
Introduction to the Course
01:38
Determining Your User's Search Intent
05:45
Searcher Intent: Three Major Categories
05:00
Keyword Research Today: Semantic Approach
03:53
How to Create Stemming Keywords
04:19
Optimize Your Content for Searcher Intent
04:22
Earning Trust Through Your Content
02:47
Wrapping up
00:59