Become a Digital Marketer in 10 days!

10 days challenge to learn digital marketing for non-marketer startups, freelancers and entrepreneurs. Start today!
4.1 (58 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,010 students enrolled
$19
$95
80% off
Take This Course
  • Lectures 121
  • Length 13.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 10/2015 English

Course Description

Where do you start if you want to develop a digital marketing strategy?

A digital marketing strategy is an absolute given for any company trying to market itself online.

The small business community is all abuzz about Digital Marketing.

Everyone is rushing to blog, tweet and use Facebook and Instagram. But what is all this buzz about ? Are these new tools really all that helpful? Just before starting 2016 as an entrepreneur, a startup, you must have a clear idea of what digital marketing is and how you can leverage it to grow your business. So, your new year will start with new strategy.

Join our 10 days marketing challenge to become a digital marketing expert, because digital marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers.

Millions of people are using the Internet each day and searching for the products and services you provide. So it is no doubt you need it. This 10 days marketing challenge is your stepping stone to your bright future!


Digital marketing skills are also in serious demand; if you are thinking of a career in this field then you will need the sufficient knowledge and adequate experience.

With the above you will be in demand for a digital marketing industry and will be able to apply all aspects of marketing knowledge to produce great marketing strategies.

Studying can be flexible and can work around your existing commitments. So, don't hesitate, start your 10 days marketing challenge today to succeed tomorrow.


What are the requirements?

  • You need any device: Smartphone, Tablet, PC, Laptop
  • Some knowledge of a subject. Desire to learn more
  • And... Hunger to become successful and promote your products and services online

What am I going to get from this course?

  • Know in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
  • Learn how to identify your KPIs, Objectives, Targets
  • Learn more about your target audience
  • Learn Social Media Marketing and how to go VIRAL
  • Learn Email Marketing basics
  • Learn Search Engine Marketing and PPC
  • Attract and retain customers by consistently creating valuable content
  • Start Your Blog and Analyze, Measure Your Efforts with Analytics
  • Learn how to run your first contest on Facebook
  • Learn digital advertising techniques
  • Optimize content and earn trust while focusing on user intent
  • Learn how to measure your site's success with web analytics
  • Develop social presence and advocate brands effectively
  • Know the basics of marketing
  • Know how to plan, create and implement a marketing strategy

What is the target audience?

  • This course is relevant to anybody who is responsible for developing and implementing marketing strategies.
  • You should take this course only if you commit to getting the RESULTS you want and the TIME for what matters most to you, It’s YOUR MOMENT to take your Passion and make it happen!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Day One: Internet Marketing 101 & Social Media Essentials
09:01
Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. In this lecture you will learn what are the components of internet marketing.
06:14

In this lecture you will learn basics of Search Engine Marketing. The first part will talk about SEO.

06:15
In this second part of Search Engine Marketing 101 we will focus on Pay Per Click Marketing.
11 pages

Learn more about your target audience with this case study.

04:05

In this lecture you will learn how to start with Social Media Marketing, the lecture is divided into three parts. Please do not mix and follow the order.

07:17
In this second part of Social Media Marketing 101 we will focus on Facebook for Business.
06:12
In this lecture we will take you from zero to having your own Twitter account in no time.
14 pages

Learn more about your competitors with this case study.

10:06

Email marketing is affordable, quick and simple and most importantly its measurable. But, in order for email marketing to be successful, you need to understand the basics first. This lecture comprises two parts. Please follow the order.

09:59

Email marketing overview part 2.

07:17

Learning Outcomes for this Lecture: History of Online Marketing, Online Marketing as a Career
How do I gain experience? Job Opportunities, Online Marketing Salaries (UK), Online Marketing Designations
Your Goal & Resources, Review of Previous Lessons

07:57

The purpose of this lesson is to provide you with a process that will focus your efforts so you can apply those skills more effectively and achieve greater success.

Section 2: Day Two: Content Marketing 101
01:43

Content strategy is part of most content marketing strategies.

06:24
Attract and retain customers by consistently creating and curating relevant and valuable content.
05:57
We will focus on owning media, not renting it ...
05:24

What is a Blog? Why to Blog? What to Blog about?

04:44

- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media

41 pages

Learn with this guide how to start blogging

07:34

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

07:41

What message do you want your audience to take away from the story?

53 pages

If you are new to storytelling, this guide could be your kickstart.

06:03

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

06:59
If you are looking to increase your video views with better Video SEO, this lesson will explain the techniques for getting video content found.
06:33

- Purpose of Press Release
- Press Release Format
- 5 W's & H

06:24

More on Press Releases: 5 W’s & H

4 pages

This is a guide in pdf on how to write a killer press release

Section 3: Day Three: Blogging Crash Course
01:41

Here you will find a brief introduction to the course.

04:37

Have you thought about starting your own blog? Here you will find the first steps in doing so.

04:02

Your blog should have a purpose.

04:14

Before you start your blog, have a think what blogging platform to build it on. Here we have an in depth guide to help you decide which is best for you.

04:03

Continue from Part 1

04:15

Writing a plan for your blog is not mandatory but if you have one you will set your blog for success.

04:19

Continue from Part 1

04:00

Here you will find things you should know to write your first post.

04:33

SEO is about content, keywords and linking, Let's explore it deeper.

05:58

Here you will find step-by-step techniques on how to promote your blog post.

03:36

Continues from Part 1

06:54

Just writing and publish your blog post and sharing it isn't enough, you should learn how to measure it too.

01:36

We are wrapping up our course in this lesson. Thank you for attention :)

Section 4: Day Four: Social Media Marketing Jumpstart
04:51

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage

03:24

Here you will find techniques on how to get customer engagement

03:41

Are you planning to campaign on facebook? Here are more in depth details.

04:58

- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest

05:28

Learn how to integrate Foresquare, G+ and Pinterest in Your SMP

03:31

- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements

07:13

Here you will learn how to generate leads with your linkedin account.

04:11

- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions

06:04

Learn how to display your advertising message.

05:08

- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags

03:08

Here you will find Dan Zarella's research overview

Section 5: Day Five: Viral Marketing 101
01:47

Hi everyone! Welcome to our Viral Marketing course.

03:00
Word of mouth is even more important now because of the web, learn more in this lesson.
03:17

Have you heard about three E's on how to go viral with your message?

06:54

Here you will find details of Johan Berger's 6 STEPPS

06:27

Find your audience with this lesson

03:49

Caring community provides a warmth. Learn how to find your community.

04:35

Continues from previous lesson.

02:10

Learn how to run your first contest on Facebook.

02:31

Continues from previous lesson.

02:48

Don't hesitate to use these five methods to promote your contest.

04:12

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.

06:19

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.

05:27

Here you will find do and don'ts of instagram.

02:10

Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

03:52

Here you will find insgihts about Snapchat.

06:07

Here you will find insgihts about Snapchat.

04:07

In this lesson you will explore storytelling techniques using Vine.

06:07

Learn more about tools for monitoring, listening and broadcasting on social media

03:53

Have you heard about Netvibes? Time to explore this tool.

05:41

Use hootsuite for your efficiency.

01:20

Sadly, we are wrapping up our viral marketing course in this lesson. Good bye.

Section 6: Day Six: Email Marketing 101
05:05

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing

06:35

Continues from previous lesson.

09:04

- Marketing Objectives
- Goal Setting
- Strategy to Follow

05:19

- Grabbing Attention
- Segmentation
- Anatomy of Email Message

10:33

Continues from Part 1

08:50

- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing

05:44

- Triggered Messages Frequency
- Double Opt In
- User Journey

08:28

Learn how to create trigger emals.

13 pages

This is a guide in PDF on 10 rules for successful email marketing.

Section 7: Day Seven: Ninja Advertising Techniques
06:33

This lesson will introduce your Google's remarketing tool.

05:19

Details continued from previous lesson.

04:36
All of the places where your AdWords ads can appear, including Google sites, websites that partner

with Google.

03:34

Here you can find details on how to advertise your product or service with ad extention and FB sponsored stories.

06:21

Learn how to track your micro macro conversions.

05:28

Create your 6 months plan with this lesson.

04:28

Basic Understanding of Ninja Marketing.

04:37

Explore benefits and way of different types of partnership.

03:12

Learn here why we think Word of Month (WoM) is powerful.

05:20

Here you will find 10 techniques on how to get your message go viral.

13 pages

Here is a guide on how to increase your website traffice. 21 ways.

Section 8: Day Eight: Search Engine Marketing 101
08:05

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Instructor Biography

IDEA Consultancy, Consultancy, Education

IDEA Consultancy helps international students to achieve their maximum IELTS score in order to apply to Universities in any of the English speaking countries, such as: UK, Australia, Canada, Malaysia, USA (also accepts IELTS), etc.

You can apply to jobs or any academic course with IELTS even in non English speaking countries. IELTS is a powerful test, and with a good score it can change your life to better.

With this course you will learn the skills required from the expert in the field - Ms. Susan Jones. She has taught students from all over the world before joining IDEA. She has developed this IELTS course and in her e-course she will introduce you to the IELTS exam format and the various task types covering skillswork for listening, speaking, reading and writing. The course is intended for learners whose current English level is Intermediate and above.

Welcome on Board!

Ready to start learning?
Take This Course