Become a Digital Marketer in 10 days!
4.5 (68 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,080 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Become a Digital Marketer in 10 days! to your Wishlist.

Add to Wishlist

Become a Digital Marketer in 10 days!

10 days challenge to learn digital marketing for non-marketer startups, freelancers and entrepreneurs. Start today!
4.5 (68 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,080 students enrolled
Last updated 2/2017
English
Current price: $10 Original price: $195 Discount: 95% off
13 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 8 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Learn how to identify your KPIs, Objectives, Targets
Learn more about your target audience
Learn Social Media Marketing and how to go VIRAL
Attract and retain customers by consistently creating valuable content
Start Your Blog and Analyze, Measure Your Efforts with Analytics
Learn how to run your first contest on Facebook
Learn digital advertising techniques
Learn how to measure your site's success with web analytics
Develop social presence and advocate brands effectively
Know how to plan, create and implement a marketing strategy
View Curriculum
Requirements
  • Day 1 - Start with a Landing Page
  • Day 2 - Set up a Blog
  • Day 3 - Find Your Keywords
  • Day 4 - Set up Analytics Reporting
  • Day 5 - Find Your Buyer Persona
  • Day 6 - Promote via Viral Social Campaigns
  • Day 7 - Promote via Ninja Display Ads
  • Day 8 - Promote via Email Copy
  • Day 9 - Promote via Affiliate Partners
  • Day 10 - Promote via Gamification Marketing
Description

Where do you start if you want to develop a digital marketing strategy?

A digital marketing strategy is an absolute given for any company trying to market itself online.

The small business community is all abuzz about Digital Marketing.

Everyone is rushing to blog, tweet and use Facebook and Instagram. But what is all this buzz about ? Are these new tools really all that helpful? Just before starting 2017 as an entrepreneur, a startup, you must have a clear idea of what digital marketing is and how you can leverage it to grow your business. So, your new year will start with new strategy.

Join our 10 days marketing challenge to become a digital marketing expert, because digital marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers.

Millions of people are using the Internet each day and searching for the products and services you provide. So it is no doubt you need it. This 10 days marketing challenge is your stepping stone to your bright future!


Digital marketing skills are also in serious demand; if you are thinking of a career in this field then you will need the sufficient knowledge and adequate experience.

With the above you will be in demand for a digital marketing industry and will be able to apply all aspects of marketing knowledge to produce great marketing strategies.

Studying can be flexible and can work around your existing commitments. So, don't hesitate, start your 10 days marketing challenge today to succeed tomorrow.


Who is the target audience?
  • This course is relevant to anybody who is responsible for developing and implementing marketing strategies.
  • You should take this course only if you commit to getting the RESULTS you want and the TIME for what matters most to you, It’s YOUR MOMENT to take your Passion and make it happen!
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 117 Lectures Collapse All 117 Lectures 08:21:12
+
Day 1 - Start with a Landing Page
13 Lectures 35:49

Introduction to Landing Pages
02:19

What makes a good landing page?
02:53

Define your goals and success metrics
02:00

Essential Elements: Killer Headline, Suheadline
03:25

Essential Elements: Images, Video, Social Proof
02:38

Essential Elements: CALL TO ACTION & AIDA
04:40

Essential Elements: Reinforcement statement to maintain interest
03:08

Every word counts
04:29

Psychology of Landing Page Design
02:48

FUN part: A/B Testing
03:48

Your confirmation page
01:22

In Conclusion
00:55
+
Day 2 - Set up a Blog
13 Lectures 53:48

Here you will find a brief introduction to the course.

Preview 01:41

Have you thought about starting your own blog? Here you will find the first steps in doing so.

Preview 04:37

Your blog should have a purpose.

Defining Your Purpose
04:02

Before you start your blog, have a think what blogging platform to build it on. Here we have an in depth guide to help you decide which is best for you.

Choosing a Blogging Platform - Part 1
04:14

Continue from Part 1

Choosing a Blogging Platform - Part 2
04:03

Writing a plan for your blog is not mandatory but if you have one you will set your blog for success.

Getting Your Plan in Order - Part 1
04:15

Continue from Part 1

Getting Your Plan in Order - Part 2
04:19

Here you will find things you should know to write your first post.

Writing Your First Blog Post
04:00

SEO is about content, keywords and linking, Let's explore it deeper.

SEO & Sharing
04:33

Here you will find step-by-step techniques on how to promote your blog post.

Promoting Your Blog - Part 1
05:58

Continues from Part 1

Promoting Your Blog - Part 2
03:36

Just writing and publish your blog post and sharing it isn't enough, you should learn how to measure it too.

Measuring Your Blog's Success
06:54

We are wrapping up our course in this lesson. Thank you for attention :)

In Conclusion
01:36
+
Day 3 - Find Your Keywords
8 Lectures 33:47

Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.

Preview 01:56

A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!

Determining Your User's Search Intent
06:46

There are Categories of Searcher intent that you must know.

Searcher Intent: Three Major Categories
05:55

Have you heard about semantic approach? Time to explore it.

Keyword Research Today: Semantic Approach
04:31

With this lesson you can create your stemming keywords

How to Create Stemming Keywords
05:05

Here we will discuss how to optimize content and earn trust while focusing on user intent.

Optimize Your Content for Searcher Intent
05:07

Continues from previous lesson.

Earning Trust Through Your Content
03:17

Time to wrap up after spending 40 mins exploring your search intent :)

Wrapping Up
01:10
+
Day 4 - Set up Analytics Reporting
11 Lectures 47:29

Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!

Preview 03:15

Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.
Why Do You Need Analytics?
05:00

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.

Analytics Terminology: Understand Your Traffic - Part 1
06:13

Continues from previous lesson.

Analytics Terminology: Understand Your Traffic - Part 2
03:32

In this lesson you will learn how to measure your site's success.

How to Measure Your Site's Success
04:54

There are important points you have to consider before you even download your Google Analytics code.

Analytics Framework: Before You Open Your Tool
05:07

In this Lesson We will Define Your KPIs, Targets and Dimensions.

Defining Your KPI's, Targets, Dimensions
04:21

Here we will define your segments :)

Defining Your Segments
02:35

In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.

Key Performance Indicators Examples (in detail)
05:15

Continues from previous lesson.

Interaction, Transactional and Geo Targeting KPIs
03:17

Here you can crunch the numbers and slice and dice your leads.

How to Measure Value of a Lead
04:00
+
Day 5 - Find Your Buyer Persona
8 Lectures 46:01
Course Overview
02:43

Introduction to Buyer Personas
06:38

How to Profile Your Personas
09:02

Differences between Buyer & User Personas
06:02

Putting Your Personas to Work
04:31

Segmentation & Personas
06:36

Creating a Persona Focused Content
05:55

Case Study
04:34
+
Day 6 - Promote via Viral Social Campaigns
21 Lectures 01:26:33

Hi everyone! Welcome to our Viral Marketing course.

Preview 01:47

Word of mouth is even more important now because of the web, learn more in this lesson.
Word of Mouth Marketing
03:00

Have you heard about three E's on how to go viral with your message?

Three E's: Engage, Equip, Empower
03:17

Here you will find details of Johan Berger's 6 STEPPS

Viral's Secret Formula: STEPPS
06:54

Find your audience with this lesson

Finding Your Audience
06:27

Caring community provides a warmth. Learn how to find your community.

Creating Community Around Caring
03:49

Continues from previous lesson.

Five Steps to Create a Caring Community
04:35

Learn how to run your first contest on Facebook.

Running Contests on Facebook
02:10

Continues from previous lesson.

Build Your Contest Page
02:31

Don't hesitate to use these five methods to promote your contest.

Five Methods to Promote Your Contest
02:48

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.

Using Hashtags on FB, Twitter, Instagram, G+. Pinterest
04:12

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.

The Science Behind Hashtags
06:19

Here you will find do and don'ts of instagram.

Do & Don'ts of Instagram
05:27

Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Using Snapchat & Meerkat to Engage Customers
02:10

Here you will find insgihts about Snapchat.

Snapchat Insights
03:52

Here you will find insgihts about Snapchat.

Meerkat Insights
06:07

In this lesson you will explore storytelling techniques using Vine.

Storytelling with Vine
04:07

Learn more about tools for monitoring, listening and broadcasting on social media

Tools for Monitoring, Listening & Broadcasting on Social
06:07

Have you heard about Netvibes? Time to explore this tool.

Listening Station = Netvibes!
03:53

Use hootsuite for your efficiency.

Broadcasting with Hootsuite
05:41

Sadly, we are wrapping up our viral marketing course in this lesson. Good bye.

Wrapping Up
01:20
+
Day 7 - Promote via Ninja Display Ads
11 Lectures 49:28

This lesson will introduce your Google's remarketing tool.

Preview 06:33

Details continued from previous lesson.

DCO & WCA
05:19

All of the places where your AdWords ads can appear, including Google sites, websites that partner

with Google.

Google's Networking Sites
04:36

Here you can find details on how to advertise your product or service with ad extention and FB sponsored stories.

Ad Extentions & FB Sponsored Stories
03:34

Learn how to track your micro macro conversions.

Micro Macro Conversions
06:21

Create your 6 months plan with this lesson.

Six Months Plan
05:28

Basic Understanding of Ninja Marketing.

Basic Understanding
04:28

Explore benefits and way of different types of partnership.

Benefits and Ways of Partnerships
04:37

Learn here why we think Word of Month (WoM) is powerful.

WOM is Powerful
03:12

Here you will find 10 techniques on how to get your message go viral.

How do you get your message GO Viral? 10 Techniques
05:20

Here is a guide on how to increase your website traffice. 21 ways.

21 Ways to Increase Your Traffic
13 pages
+
Day 8 - Promote via Email Copy
11 Lectures 39:36

Email is Personal
04:24

What to write about in my emails?
02:54

Who, What, When?
05:34

Effective Email Subject Lines
04:54

The Email Ingredience
04:13

Long Or Short Email Copy?
02:24

How to Create an Engaging Content?
04:16

The Must-Have Components of Compelling Email Copy
03:36

Write in the Second Person
05:10

In Conclusion
00:34
+
Day 9 - Promote via Affiliate Partners
12 Lectures 01:03:10
Introduction to Affiliate Marketing
05:48

Becoming a Successful Affiliate Marketer - Part 1
06:29

Becoming a Successful Affiliate Marketer - Part 2
04:55

Mistakes that you should learn to avoid
06:31

What technical setup will you need? Part 1
05:44

What technical setup will you need? Part 2
04:36

Build Your Own Successful Affiliate Program - Part 1
05:54

Build Your Own Successful Affiliate Program - Part 2
07:01

Hiring affiliates: Are you ready to take on affiliates?
04:01

Benefits working with affiliates
05:44

Will affiliates want to work with you?
04:41

In Conclusion
01:46
+
Day 10 - Promote via Gamification Marketing
9 Lectures 32:32
Introduction to the Course
01:46

Why Gamification? What's Gamification? Part 1
05:41

Why Gamification? What's Gamification? Part 2
04:08

How to Create a Gamification Marketing Strategy
05:03

Elements of a Gamificaion Marketing Strategy, Part 1
03:34

Elements of a Gamificaion Marketing Strategy, Part 2
05:38

Elements of a Gamificaion Marketing Strategy, Part 3
05:38

Conclusion
01:01

TED Talk on Gamification
00:03
About the Instructor
iMarketer Training
4.3 Average rating
377 Reviews
17,634 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Liya Bergen
4.6 Average rating
164 Reviews
11,864 Students
10 Courses
Buyer Persona Coach, Educational Marketing Expert

With a Master's in Business Administration and numerous qualifications in Public Relations, Coaching, Social Psychology and Digital Marketing, Liya Bergen is a founder of several internet based projects as iMarketer Training. She also consults companies and entrepreneurs on how to achieve maximum results in the internet world.


Most importantly she knows how to pack and share other people's best knowledge with startup communities. Liya has years of experience training entrepreneurs and developing new trainers to share their skills with the world.