How to become a Content Strategist and be good at it
4.6 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
204 students enrolled

How to become a Content Strategist and be good at it

In 4 easy-to-follow steps, learn about Content Strategy and how to succeed at it
4.6 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
204 students enrolled
Last updated 11/2017
English
Current price: $20.99 Original price: $84.99 Discount: 75% off
2 days left at this price!
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This course includes
  • 2.5 hours on-demand video
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand what Content Strategy entails - the practice and the process
  • Get introduced to the core and complimentary skills needed and how to acquire them

  • Learn how to gain experience, create a portfolio and prepare for a job interview

  • Get tips on how to excel in a role of Content Strategist
Requirements
  • Knowledge of English
Description

In this compact and practical course, you'll learn how to prepare for a Content Strategy job and succeed at it. The course is divided into 4 easy-to-follow steps:

  1. Discover: In this step, you'll learn what content strategy is all about. You'll get acquainted with main responsibilities of a Content Strategist. And, more importantly, you'll understand if this role is right for you.
  2. Acquire: You'll be introduced to some core, complimentary and nice-to-have skills for the role of a Content Strategist. Besides an overview, you'll see examples and resources helpful to acquiring these skills.
  3. Prepare: You'll receive guidance on how to gain experience in the field of Content Strategy, build a portfolio, and prepare for a job interview.
  4. Succeed: Finally, in this step, you'll get some actionable tips on how succeed in the role of a Content Strategist.
Who this course is for:
  • Anyone interested in Content Strategy
  • Students looking for a career in Content Strategy
  • Mid-career professionals looking to become Content Strategists
  • Content strategists looking to get better at their job
  • Writers & Editors
  • Copywriters
  • Web Content Specialists or Content Developers
  • UX professionals
  • Business Analysts and Strategists
Course content
Expand all 17 lectures 02:31:03
+ Step 1: Discover
3 lectures 21:10
Part 1: What is content strategy?
04:01
Part 2: What do content strategists do?
08:54
+ Step 2: Acquire
8 lectures 01:06:00
Part 1: Core skills
01:37
Core Skill: Content Audits
18:34
Core Skill: Requirement gathering
14:12
Core Skill: User Analysis
05:33
Core Skill: Competitor analysis
04:07
Core Skill: Gap analysis
07:59
Part 2: Complimentary skills
09:27
Part 3: Nice-to-have skills
04:31
+ Step 3: Prepare
2 lectures 33:34
Part 1: How to gather experience and build a portfolio and social presence
14:23
Part 2: How to prepare for and perform well in an interview
19:11
+ Step 4: Succeed
3 lectures 27:11
Part 1: Purpose
11:22
Part 2: Practice
06:13
Part 3: People
09:36