Beauty Biz Basics to Break Into a Corporate Cosmetics Career
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Professional advice is not widely available for entering the cosmetics industry which typically hires from within.
Jumpstart your cosmetics career by taking this course now!
If you don't have experience, then at least be armed with knowledge.
If you don't have contacts, then cast a smaller net targeting companies that are a better fit.
Present yourself as an insider.
Many aspirants have the passion to get in, but don't demonstrate "having done their homework" to stand out.
Being able to speak as more in-the-know will help you advance.
In just 30 minutes, learn the basics. Job Search Worksheet included as a guide.
These lectures give access to those seeking corporate work in the beauty business:
I created content because to have this background and resource as a roadmap would have been great when I was seeking to break into beauty more than a decade ago transitioning from financial services marketing. I successfully navigated the barriers to entry growing to mid-level executive at small and large companies including The Estee Lauder Companies, Inc. and L'Oreal USA and even earned both a master's degree in Cosmetics and Fragrance Marketing and Management and an adjunct professorship in the undergraduate Cosmetics and Fragrance Marketing program at The Fashion Institute of Technology. Now, I have transitioned to independent consulting and instruction.
Even if not pursuing work or study, it's just as informative for the curious at heart. Valuable and clear understanding of this fascinating, specialized field is guaranteed.
Yours in beauty.
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Certificate of completion.
|Section 1: Intro|
Touch on why people aspire to be in the #beautybiz
Highlight instructor experience, qualification, and enthusiasm to teach course
Quickly list examples of functional roles
|Section 2: #BeautyBiz Basics|
Review the hurdles to “break in” to beauty industry
Lead into “what you should know, think about, and do to pursue a corporate cosmetics career
Introduce the global beauty industry landscape and highlight world’s leading manufacturers
Survey company executives and what it takes to be a CEO today
Explain realistic picture of corporate advancement dynamics: although cosmetics industry majority women, most are in “pink collar” occupations and “pink ghetto” dead-end placement
Downside of women in leadership
Highlight “glass ceiling” shatterers and women CEOs of large beauty companies
Explain three distribution systems and key channels within each showing merchandising images
--Convenience Drug Stores (Maybelline)
--Selective Department Store (Clinique, Dior) and Specialty Store (Kat Von D, Dior, Tom Ford)
--Exclusive Freestanding Stores (Laboratoire Remede, Anna Sui, Aveda, Bare Escentuals, Beaute Louboutin)
Also key alternate channels
--Direct Selling (Avon)
--Direct TV (QVC Mally Beauty)
--E-Commerce (Harry Josh $300 blow dryer)
Explain prestige vs. mass segments and five product types % market share:
--Marketing Management “Art” & “Science”
--Marketing Manager Role
--Consumers are Prosumers
--Marketing as Hub of Organizations
Gain insight into corporate culture
--Multicultural (American, Japanese, Belgian, Korean, Italian)
Cosmetics industry requires passion as well as business acumen.
Quote: “You must either modify your dreams or magnify your skills.” ©Jim Rohn
--Talent Profile & Preferences - Myers-Briggs, EQ, Wealth Dynamics
Cosmetics industry trade organizations
|Section 3: Connect|
Share instructor three key ingredients to #beautybiz career success
Facebook, Twitter, LinkedIn, Website info
T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.
Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L'Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.
She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.
Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.
Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.
Her work, passion & mantra in summary: Inspire Through Beauty™.