Beauty Biz Basics to Break Into a Corporate Cosmetics Career

How to target your job search, brush up on the industry for interviews, and perform successfully once hired (+Worksheet)
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  • Lectures 14
  • Contents Video: 28 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description

Professional advice is not widely available for entering the cosmetics industry which typically hires from within.

Jumpstart your cosmetics career by taking this course now!

If you don't have experience, then at least be armed with knowledge.

If you don't have contacts, then cast a smaller net targeting companies that are a better fit.

Present yourself as an insider.

Many aspirants have the passion to get in, but don't demonstrate "having done their homework" to stand out.

Being able to speak as more in-the-know will help you advance.

In just 30 minutes, learn the basics. Job Search Worksheet included as a guide.

These lectures give access to those seeking corporate work in the beauty business:

  • industry overview: top companies, key distribution channels, categories
  • realities and varieties of company culture, work styles, functional role
  • professional development tips and key networking organizations

I created content because to have this background and resource as a roadmap would have been great when I was seeking to break into beauty more than a decade ago transitioning from financial services marketing. I successfully navigated the barriers to entry growing to mid-level executive at small and large companies including The Estee Lauder Companies, Inc. and L'Oreal USA and even earned both a master's degree in Cosmetics and Fragrance Marketing and Management and an adjunct professorship in the undergraduate Cosmetics and Fragrance Marketing program at The Fashion Institute of Technology. Now, I have transitioned to independent consulting and instruction.

Even if not pursuing work or study, it's just as informative for the curious at heart. Valuable and clear understanding of this fascinating, specialized field is guaranteed.

Yours in beauty.

~T. Bernie

What are the requirements?

  • This course is valuable for anyone with a passion and curiosity for beauty new to the industry.
  • This course is also a refresh for those with industry experience and an entree for those with general business interest as well as a startup investor or owner that needs a quick overview.

What am I going to get from this course?

  • By the end of this course, you will be able to better pinpoint your areas of interest to improve your job search.
  • In this course, you will learn the basic cosmetics industry framework: sector size, companies, channels, categories as useful talking points in interviews.
  • Gain insights and advice including hurdles to overcome, details of the marketing function, salary, tips for talent assessment, key industry organizations, advice for professional development.

What is the target audience?

  • This course benefits student, entry level, and career switcher job seekers in improving their search and interview candidacy.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Intro
00:32

Touch on why people aspire to be in the #beautybiz

00:58

Highlight instructor experience, qualification, and enthusiasm to teach course

Quickly list examples of functional roles

Section 2: #BeautyBiz Basics
01:04

Review the hurdles to “break in” to beauty industry

Lead into “what you should know, think about, and do to pursue a corporate cosmetics career

00:47

Introduce the global beauty industry landscape and highlight world’s leading manufacturers

00:53

Survey company executives and what it takes to be a CEO today

01:20

Explain realistic picture of corporate advancement dynamics: although cosmetics industry majority women, most are in “pink collar” occupations and “pink ghetto” dead-end placement

Downside of women in leadership

Highlight “glass ceiling” shatterers and women CEOs of large beauty companies

03:13

Explain three distribution systems and key channels within each showing merchandising images

--Convenience Drug Stores (Maybelline)

--Selective Department Store (Clinique, Dior) and Specialty Store (Kat Von D, Dior, Tom Ford)

--Exclusive Freestanding Stores (Laboratoire Remede, Anna Sui, Aveda, Bare Escentuals, Beaute Louboutin)

Also key alternate channels

--Direct Selling (Avon)

--Direct TV (QVC Mally Beauty)

--E-Commerce (Harry Josh $300 blow dryer)

02:08

Explain prestige vs. mass segments and five product types % market share:

--Makeup

--Skin Care

--Hair Care

--Fragrance

--Personal Care

02:22

--Organizational Structure

--Job Description

--Resume

--Career Procurement

--Compensation

03:16

--Marketing Management “Art” & “Science”

--Marketing Manager Role

--Consumers are Prosumers

--Co-creation

--Marketing as Hub of Organizations

03:39

Gain insight into corporate culture

--Cross-Functional Structures

--Authority

--Multicultural (American, Japanese, Belgian, Korean, Italian)

--Generational

05:27

Cosmetics industry requires passion as well as business acumen.

Quote: “You must either modify your dreams or magnify your skills.” ©Jim Rohn

Review:

--Talent Profile & Preferences - Myers-Briggs, EQ, Wealth Dynamics

--Proficiency

--Performance Review

00:20

Cosmetics industry trade organizations

Section 3: Connect
02:28

Share instructor three key ingredients to #beautybiz career success

Facebook, Twitter, LinkedIn, Website info

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Instructor Biography

T. Bernie, PR & Mktg Strategist | Public Speaker | Beauty Culturist

T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.

Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L'Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.

She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.

Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.

Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.

Her work, passion & mantra in summary: Inspire Through Beauty™.

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