Investing: How I Consistently Beat The Stock Market

A practical guide to investing in stocks: outperforming the stock market while outsourcing most of the effort
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Instructed by Ruben Merre Business / Finance
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  • Lectures 34
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Latest: Course Last Update: November, 2016

Join Over 1900 Delighted Students Already Enrolled In This Course!

- If you want to learn more about the stock market and effective ways to start investing in it,

- If you are looking for ways to consistently beat the stock market,

- If you are looking for ways to consistently beat the stock market, while putting in a minimum amount of effort,

This course will be perfect for you.

This course aims to teach you the investment insights needed to identify extraordinary businesses and invest in them, not from a speculative point of view, but from a business like one.

This course aims to show you how you can outsource most of the effort by relying on all kinds of costless web-based platforms, tools, analysis, and much more. The same ones that I use myself.

The goal of this course is to make you a better investor, to provide you with a thorough & practical understanding of how to search for, analyze and buy great companies' shares.

This course is about teaching you how to protect your initial investment principal while laying out a good investment strategy for the years to come. This course is for investors with a mid to long term mindset.

Note that there is a guaranteed 30 days refund, in case the course would not live up to your expectations. However, I have put in a lot of effort into creating the numerous lectures and I truly wish for you to become a better investor. So do not hesitate to give me your feedback if you have identified improvement points.

Are you ready to become a better investor, realizing higher gains at lower risk?

Are you ready to learn how to decrease your effort in doing the necessary due diligence?

This course will help you – in just a couple of hours!

What are the requirements?

  • A basic understanding of company balance sheets is preferred but not imperative
  • Some experience in investing in stocks is a nice to have

What am I going to get from this course?

  • Understand how to beat the stock market by using straightforward techniques
  • Screen the large available equities pool for companies that are worthy of further research
  • Increase understanding of a business rapidly yet profoundly
  • Analyze stocks from several fundamental analysis perspectives
  • Identify outstanding businesses by relying on several proven investment principles
  • Outsource most of the necessary steps to gain investment insights into a company
  • Perform basic technical analysis on stock price graphs
  • Value a company and hence calculate the intrinsic worth of a business
  • Practically apply the theory outlined throughout the course
  • Easy to use templates

Who is the target audience?

  • Everyone who wishes to increase his or her understanding of investing in the stock market will profit from taking this course. The course is not about any other asset categories.
  • The course is most useful for aspiring investors with a mid to long term mind set, although several principles can be applied as well by investors with a shorter time horizon. However, note that the course aims to explain investing from a business standpoint, not from a speculative one.
  • The course is aimed to be highly practical, meaning there is a lot of material discussed that the “student” can try out immediately (e.g. platforms, investing principles,…)
  • The course is suitable for both defensive and enterprising investors.
  • The course distinguishes three categories: low, medium and high effort. For each category, solutions are proposed and discussed in depth.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

General introduction of the course

- What type of aspiring investors is this course for?

- What kind of equity investments are you looking for?

- What are the objectives and what will you learn / can you expect from this course?


This course explains the use of ETFs or Exchange Traded Funds and how you can rely on them to track the performance of the stock market:

- An ETF is a low cost investment fund that tracks the movements of an underlying stock market index as closely as possible.

- The stock market's long term trend is a rising one, meaning that the patient investor will always make money.


The Dollar Cost Averaging Technique is an easy and straightforward technique that, if combined with investing in ETFs, allows you to consistently beat the stock market, and at low effort.

Quiz on the Introduction (New as of June 2015!)
8 questions

Throughout the remainder of the course, the SAIM method is used:

- Screen the large available pool of equities for stocks that are worthy of further research

- Analyse the business from a fundamental perspective i.e. from a business, financial, management & valuation point of view, as well as from a technical analysis perspective

- Invest

- Monitor your portfolio periodically, to make sure it continues to outperform the market

Section 2: Screening Stocks

By taking this lecture, you will get acquainted with stock screening tools i.e. software that filters out the companies that satisfy specific constraints that you can define up front. This way, you can identify the couple of businesses that are really worthy of researching more profoundly, and hence, you can save yourself a decent amount of time.


This lecture shows you several ways of how you can outsource and hence minimise the screening effort.

Section 3: Analyzing Stocks: Fundamental Analysis - Introduction

In this lecture, you'll learn how to start analysing a business from a high level perspective, and get a good starting point for building your further analysis on.

- Getting acquainted with the company's fundamentals (financials, operating metrics,...) through Morningstar

- Develop an understanding of the company's products, markets & values on the company website

- Develop a more critical understanding of the company on several levels via the SeekingAlpha platform

- Getting a sense of the actual environment of the company through news articles

- Reading the annual reports


In this first lecture around Value Investing, we take a closer look to the "father" of value investing: Benjamin Graham.


This lecture discusses the seven criteria a company needs to pass in order to be investment worthy from a defensive value investor's point of view:

1) Adequate size of the company

2) Sufficiently strong financial condition

3) Earnings stability

4) Dividend stability

5) Earnings growth

6) Moderate Price to Earnings

7) Moderate Price to Book


In this lecture, we'll take a closer look to the seven Graham criteria applied to a practical example for Apple. Make sure to download the template in the download section.


In this lecture, you'll become acquainted with the background of one of the world's most famous investors: Warren Buffett. We'll also take a closer look to how his initial portfolio performed over its first decade.


Warren Buffett has at least four famous investing gurus as his mentors, who taught him several investment principles that he still uses today:

- Circle of Competence

- Focus investing

- Paying a fair price for great companies instead of always trying to buy companies below intrinsic value

- Consistency in growing profits

- ...

Section 4: Fundamental Analysis: Analysing The Underlying Business

- Why the business should be easy to understand

- The Circle of Competence concept


Consistent profit margins are more difficult to attain than one might think, due to economic laws.

Buy companies that you believe will be successful & profitable for the long term

Look at steady track records


Look for companies that have big moats i.e. large & sustainable competitive advantage(s). Moats can be obtained through any of the following:

- Intangible assets like Brands

- Intangible assets like Patents

- Regulation

- Cost advantages

- Switching costs

- Network effects

Moats (New as of July 2015!)
9 questions
Section 5: Fundamental Analysis: Analyzing Management Of The Company

In this lecture, we take a closer look at how the company's management behaves when allocating its capital. Does management allocate its capital rationally?

- If the business can reinvest its earnings at a return higher than its cost of capital...then it should reinvest its earnings

- What if the business can only reinvest its earnings at or below its cost of capital


It is important that management communicates openly and candidly towards its shareholders:

- Does management report financial performance fully and genuinely?

- Does management explain why incurring short term losses is necessary to win in the long term?

- Does management exhibit honest explanation, rather than excess optimism?


As managers typically are unwilling to look foolish in the short (quarterly) term, there is a lemminglike tendency of corporate management to imitate the behaviour of other managers, no matter how silly or irrational that behaviour might be. This lecture explains why this tendency exists, and why and how you as an investor should try to find a company that is managed by executives who resist this imperative.

Section 6: Fundamental Analysis: Analyzing Financials

According to Buffett, two of the most important financial metrics that point to an extraordinary business with a moat, are Return on Equity (ROE) and Return on Invested Capital (ROIC). This lecture explains these two metrics and provides illustrations as to why Buffett bought specific companies.


Owner earnings are the net cash flows that the owners can expect to receive over the lifetime of the business.

Owner earnings per share = dividends per share + change in book value per share


It is not enough to increase sales over time, sales must be converted in consistent profit margins.


The one dollar premise requires that the company has created at least one dollar of market value for each dollar retained and reinvested in the company.

Section 7: Fundamental Analysis: Analyzing The Intrinsic Value Of The Company

This section explains how to value a company. The valuation of a business is based on John Burr Williams' definition i.e. the value of a business equals the total of net cash flows (owner earnings) that are expected over the life of the business, discounted at an appropriate discount rate. The different components are discussed throughout the subsequent lectures.


A company's projects and investments should all be evaluated against its cost of capital. Only if the project's return is higher than the company's cost of capital, it makes sense from a financial point of view to execute the project.

To value a business, the total of net cash flows expected over the life of the business, have to be discounted at an appropriate discount rate. This discount rate is the weighted average cost of capital or WACC. This lecture explains both high level and in theoretical detail how the WACC is calculated and what it consists of.


To value a company, two things are needed: the WACC and the expected cash flows over the lifetime of the business. This lecture explains how the cash flows can be obtained and how they should be modelled against the WACC to obtain a reasonable value range for the company.

Make sure to download the template in the download section.


In this lecture, some other valuation methods are discussed, such as the Gordon Growth Model.

Section 8: Technical Analysis

This lecture introduces you to the most relevant technical analysis basics such as:

- upward and downward trend channels, resistance and support

- (reverse) head and shoulder pattern

- double top and double bottom

- horizontal support

- rising / falling wedge


This lecture explains the difference between the three families of technical indicators and provides practical examples of the most relevant ones, such as the MACD and the RSI indicator.

Section 9: The Decision To Invest

Deciding to invest and how to build your portfolio.

Section 10: Monitoring Your Portfolio

Every once in a while, re – evaluate your investments based on the exact same principles you applied in deciding whether to buy them

- How have the underlying business characteristics evolved? Does the company still possess that attractive moat? Has the company become prone to significant competitive forces? How is the industry evolving?

- How has price evolved? Is the company still undervalued, adequately valued, or has it become extremely overvalued?

- How is its financial position? Has it taken on a significant debt load? How have owner earnings evolved?

- Is management still shareholder friendly? Has management changed over the past period?

- Is the proportion that a specific investment constitutes in your portfolio still justifiedor has it become too large?

- Are there companies that are currently that overvalued that they pose too much downside risk to your portfolio?

Section 11: Conclusion

A word of thanks and next steps for continuous learning.

Section 12: Bonus!

This lecture explains whether you should or shouldn't rely on analyst recommendations, and how you can benefit from considering these when doing your relevant investment research. Examples discussed are Apple (ticker: AAPL) and Michael Kors (ticker: KORS).


A company should also be evaluated on a higher level as to what opportunities and threats that lie ahead, and how it can leverage its strengths to seize those opportunities and counter those threats. Moreover, identifying the weaknesses of a company can be interesting to evaluate what evolutions to pay attention to when reading articles as well as tracking whether the company turns these weaknesses eventually into strengths. Example discussed is The Coca Cola Company (Ticker: KO).

Strategic Evaluation Of A Company: Tool 2 (New as of July 2015!)

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Instructor Biography

Ruben Merre, Management Consultant, Investment Adviser, PMP, M.Sc.

Ruben is an experienced management & strategy consultant and investment adviser. He holds a Master of Science degree in Business Engineering and two postgraduate degrees amongst which one in Investment advising & Advanced asset allocation. He has also been heavily involved in the implementation and go-to-market of the first Robo advisor in his country and as a subject matter expert (SME) in next generation robo advisors. 

Ruben's passion is investing in companies from a business – like vantage point, i.e. not merely guessing and speculating, but really trying to understand the business and when encountering an exceptional one, investing in it for the mid – to long term. He focuses mostly on value investing, growth investing and dividend growth investing.

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