Be Your Own Boss: 9 Steps to Creating a Blog Business

Go from the invisible space on the net to a thriving blog business. Make money blogging!
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  • Lectures 48
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Want to make more money blogging? Or are you creating a blog and want to start off with the best business strategy?

Take this course and you will be on the path to turning your passion into your paycheck. You will be provided with steps that you can take to gain loyal readers and create diverse revenue streams.

I will share with you what I wish I knew when I first started my journey:

  • Develop a strategy to stand out and uniquely position your blog for success. If you aren't getting the traction you hoped for this may be exactly why. Many people often fail here, I even did at first! Structure your blog with a clear direction.
  • Improve the design of your blog even if you are not a coder and do not have graphic design skills. I will also teach you how to design your blog to keep the attention of your visitor, gain more subscribers and earn more revenue.
  • Learn about all of the ways to monetize your site to create diverse revenue streams. There may be some that you are not using and some income you are missing out on.
  • Discover how you can use your current content to continuously work to generate traffic and revenue.
  • Produce quality SEO optimized content that gets high views and social shares.
  • Use email marketing to gain more traffic and monetize your campaigns.

You will be provided with a wealth of information that will set you on the right track to make money blogging. Rest assured the content in this course is broken down into easy to digest videos, so you won't be too overwhelmed or bored out of your mind!

The course starts off by discussing realistic expectations and a look at what it takes to earn income online. Making money blogging is hard work, but well worth it once you reach your goals!

Blogging is a career that can provide you with financial flexibility by adding to your income or it can provide the ultimate freedom by allowing you to be your own boss. What I love most about my blogging career is that the only limit to what I earn is the limitations that I set. I can earn as little or as much as I want, it's all about how hard I am willing to work.

I even give you a look at my earnings from blogging not to show off, but to show you I know what I am talking about. This video is offered as a free preview, be sure to view this video below (it's called My Income Report 2015)!

Thousands upon thousands of blogs are created each day, yet only a select few earn any sort of revenue and even fewer are successful enough to be a source of full-time income. I have become part of that select few. My blog went from a little space on the net to a thriving blog business that receives over 400,000 pageviews per month, over 40,000 newsletter subscribers and over 19,000 social network followers.

This has growth has enabled me to produce a decent living and I only see myself going up from here as I have continued to progress. The monetizing and marketing strategies I share will not only show you how to earn, but how to keep growing your earnings potential. This course has something for everyone who wants to make money blogging.

Does this sound sweet? Get ready to position your blog for success and get on the path to earning more by enrolling today!

What are the requirements?

  • Must have WordPress or must learn to setup WordPress on your own
  • Must have an email marketing system preferably MailChimp

What am I going to get from this course?

  • Develop a unique strategy that will attract loyal subscribers and repeat visitors to your blog
  • Improve the design of your blog so that it is stylish and user friendly
  • Monetize your blog and earn passive income using diverse revenue streams
  • Produce quality content that receives high pageviews and social shares
  • Use email marketing to increase your traffic and revenue
  • Optimize your website for search engine success
  • Promote your brand's awareness through social media

What is the target audience?

  • Bloggers who are seeking to improve the quality of their blog, gain more repeat visitors and increase revenue.
  • Those who are seeking to develop a business strategy prior to creating a blog
  • Those who have failed to make money blogging or failed to meet their revenue goals.
  • Great for those who use WordPress or plan on using WordPress. Theme and plugins suggestions are made throughout the course.
  • This course will not teach you how to setup a WordPress blog, get a domain, or web hosting. The course has a heavy focus on improvement techniques and strategy to create a blog business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: STEP 1: Set Realistic Expectations

An overview of what blogging is all about.


Blogging won't pay the bills right away. However, if you work hard and set realistic expectations you will reach your goals.


I share my income report to show you that I am a credible source for blogging advice. This is not one of those get rich quick scheme courses by someone who isn't making a dime. I am not rich, but I made a decent income this past year. My earnings continue to rise because of the strategies that I use and teach in this course!

1 page

In this graphic I share a little about me and my blogging journey.

1 page

How long it takes to earn money online varies for each person. Some factors that will determine how long it will take you are:

  1. How much time you have to devote to blogging
  2. Your consistency and motivation
  3. Perseverance when things are not going the way you would like them to

It took me a total of two years before I saw any substantial income and a total of five years before I was able to go full time. If you are willing to work hard and commit, blogging can provide you with financial flexibility or it can provide the ultimate freedom of being your own boss.

Section 2: STEP 2: Develop a Strategy

A lot of people get these two confused. This video helps you to differentiate the two.


What is the focus of your blog? Make sure you are passionate about it and can see yourself writing about it for years. If not, it is time to reconsider your direction. Most importantly how will you connect to people? Do you want a niche or a broad topic? What will be your unique angle? Knowing the answers to these questions will shape the success of your blog.`

1 page

A look at the advantages and disadvantages of niche blogs.

1 page

A look at the advantages and disadvantages of blogs with broad topics.

3 pages

In this Case Study we examine real examples of niche blogs and blogs with broad topics.

6 questions

Let's see what you have learned from the strategy lecture!

1 page

Download this document and answer these questions.This exercise is solely for your purposes.These are important questions you need to ask yourself if you are seeking to improve the success of your blog. You may determine that you need to change the entire direction of your blog or you may discover areas that you would like to change.

Section 3: STEP 3: Get Your Presentation on Point

They say don't judge a book by its cover, but we do it! The more attractive the design of your site is the more visitors you will retain. Make sure you have a clean easy to navigate website. Put yourself in the place of the reader when considering the design.


When you work to improve or re-design your website you should be designing it so that it effectively captures leads.


In this lecture I share with you resources for improving the design of your blog without the need to worry about coding or being a graphic designer.

2 pages

Here are resources that you can use to enhance the design of your blog. This document is available for download.

2 pages

Download this document and answer these questions.This exercise is solely for your purposes. You may find that you need to make your website more user friendly or a complete re-design may be in order!

Section 4: STEP 4: Decide How You Will Make Money

Will you sell your own products? Will you sell ad space? Will you join affiliate programs? Will you use ad networks? Learn about the different ways that you can monetize your blog, there may be some that you aren't using!


A breakdown of what Affiliate Marketing is and how it can be used as a monetizing option for your blog.


Learn about ad networks! Unlike Affiliate Marketing with an ad network, you can generate revenue by visitors clicking your ads (CPC) or simply the amount of impressions/views (CPM) the ad gets. In both cases the customer does not have to purchase the product.


Selling ad space gives you more control over how much you earn. Remember to be fair and base your pricing off of the amount of traffic you receive. Also do not cheat yourself and know your worth!


Giveaways, blog post reviews and promotional content are yet another way you can add to your revenue streams.


This course in itself is an example of a way that you can make money online. Learn more about how you can use webinars and courses as a part of your monetizing strategy.


Connect with your audience live and in person. It's always great when people can meet the person behind the brand.


Every blogger should consider eCommerce as a part of their monetizing strategy. See why this is so crucial to your longevity.


Don't let your old blog posts go to waste! See how you can use them to continually produce income for you.


Quickbooks Self Employed is a hassle free way to get all your info together when it's tax time, plus it's an easy way of seeing your business profit and expenses for the year.

1 page

You are so going to need this! This has been a life saver for me.

5 questions

Let's see how much you have learned about monetizing!

1 page

This exercise is solely for your purposes. Download this document and answer these questions. Think about how you plan to monetize your blog after learning about the information in this segment.

Section 5: STEP 5: Search Engine Optimize Your Blog
1 page

Here is what you need to easily add SEO to your blog.

1 page

A breakdown of what is SEO is.


A quick tutorial on customizing the SEO settings for your homepage.


In this quick tutorial I show you how to enter in your SEO settings for your blog posts and how to make them stand out in search engine results.

1 question

Let's see how much you have learned about SEO.

Section 6: STEP 6: Produce Quality Content

Your blog post structure could be turning readers off. Learn how to set up your posts so that they are more enjoyable to read for your audience and have a higher likelihood of getting shared.

3 pages

Use this as a guide for how to structure your content. Focus on producing high quality, useful and or entertaining content that is valuable. This is what will retain your current readership and boost your traffic.

1 page

Don't forget to collaborate with others!

Section 7: STEP 7: Stay Consistent

Pick a schedule and stick to it. Whether you are willing to commit to developing new content every day, once per week, or biweekly pick a schedule that you are willing to stick to. Your audience will appreciate the consistency.

1 page

Use this printable pdf file to create your schedule.

Section 8: STEP 8: Email Market Your Content
1 page

If you are not using MailChimp already get it now! This is by far one of the easiest email marketing platforms to work with and allows you to produce targeted campaigns that get results.


A look at MailChimp's easy to use drag and drop interface. It is perfect for those who do not have coding skills or those who do not want to spend a lot of time composing a beautiful newsletter.


Using different lists for the same blog helps with getting better open and click rates, in this lecture you will see why.


A look at how you can use groups to construct targeted email campaigns.


Here is how I construct autoresponder campaigns catered to groups, so that my system is continously working for me with little to no effort on my part.


Use segments to weed out leads that are not giving you any value and see where you get the most value.


Here is how you can produce moneitzed campaigns that your audience is actually interested in.

Section 9: STEP 9: Use Social Media for Brand Awareness

5 important tips for building brand awareness, engaging with your audience and creating an online presence using social media.

1 page

Here are real life examples of social media pages with high engagement.

2 pages

Here is a guide with tips from a brand who is making big moves on social media.

Section 10: Congratulations You Have Completed the Course!

You are on your way to making some incredible progress with your blog and taking it from a hobby to a business that provides you with financial flexibility.

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Instructor Biography

Ariane Williams, Digital Entrepreneur (MBA)

I am full-time Digital Entrepreneur that earns a living online with my blog that receives over 400,000 page views per month. I began blogging in 2010 as a hobby, but quickly discovered it was my passion and probably one of the very few things I have remained consistent about in life. For five years I worked in the corporate world as a Digital Media professional honing my marketing skills but ultimately I never really felt valued nor fulfilled. By the time things started going downhill at my previous employer in 2014 I was earning just enough from my blog to make ends meet, so I decided to take a leap of faith and pursue my purpose full-time. In the six months since I have quit the rat race I have seen my monthly income increase by $1,000 every two months. I am definitely happy with my decision to take the risk, as it was well worth it. I can now enjoy a more flexible lifestyle, play by my own rules and I want to teach others how they can do the same.

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