How to Simplify Your Customers Lives

Learn to Quit Complicating Things
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Instructed by Chuck Wall Business / Operations
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  • Lectures 12
  • Length 42 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.

What was once a trickle of product and service simplicity is turning into a raging river. There is a revolution of simplification taking shape in the marketplace. When we look at technology innovations like the cloud, software as a service, analytics dashboards, and apps we see that developers are finally beginning to think about simplicity as a major driver of new business opportunities.

Great designers and inventors focus on reducing unnecessary steps. Now, every businessperson needs to think of themselves as business designers in order to improve the customer experience every step of their journey. The products and services you ask customers to acquire should be simple to buy, use, maintain, and get rid of when it’s used up or worn out. The more people can enjoy something because of its simplicity, the more often they will use and recommend it to others.

This course will help you better understand the Power of Simple with case studies about In-N-Out Burger and a Shark Tank selected entrepreneurial company called One Sole. You will also work through two hands-on exercises to better understand how the Power of Simple will sharpen the way you do business.

Every student who successfully completes this course will receive a Certificate of Completion.

We look forward to sharing much more about the Power of Simple with you!

What are the requirements?

  • There are no special requirements for any additional software or other materials for this course.

What am I going to get from this course?

  • The objective of this course is to help participants better understand why companies must make stronger emotional connections to their customers.
  • Participants will be introduced to Chuck Wall’s Customer CEO Power of Simple framework and tools. Students will review case studies about popular brands In-N-Out Burger and One Sole. They will complete the Power of Simple Matrix breakout session and the Power of Simple Power Check exercise.
  • Upon course completion, participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

What is the target audience?

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Chuck Wall provides an overview of the Power of Simple by explaining why every business must seriously consider un-complicating their products, services, and experiences.

Section 2: Simplify

Chuck leads you through a comprehensive exercise to help you simplify your products, services, and experiences.

1 page

Download this important tool for your review and use.

Section 3: Case Studies

Imagine a business that employed the Power of Simple for over 65 years to capture generations of fanatical customers. That’s the story of In-N-Out Burger.

4 pages

Download this document to accompany the audio case study.


This is the story of an entrepreneur with a great idea to simplify her own life that resulted in doing the same for thousands of others. She even took her story to the Shark Tank, where she shocked the panel of investors.

4 pages

Download this document to accompany the audio case study.

Section 4: Deep Dive

Chuck explains how any company can simplify across every aspect of their enterprise by using the Power of Simple.


Chuck explains how any company can simplify across every aspect of their enterprise by using the Power of Simple.


Simple isn't complicated; it just takes the will to change.

Section 5: Power Check

Join Chuck at the white board to score how you do with the Power of Simple.

3 pages

This is the downloadable workbook to work through your Power of Simple breakout session.

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Instructor Biography

Chuck Wall, Author, Speaker and Entrepreneur

Chuck Wall is Founder and CEO of MarketPower Group, a business growth consultancy based in Austin, Texas. He advises leading brands that their most important business opportunity is hidden in plain sight: knowing their customers better. The evidence is clear: brands that truly understand their customers increase revenue, grow market share, save money, strengthen relationships and drive profit.

Chuck is an expert in understanding the unmet needs of customers having interviewed over 100,000 of them across many industries. He’s an advisor to major global brands. He is also the author of two books, Customer CEO and Stop, Look and Listen (Bibliomotion 2013).

Chuck is also a longtime entrepreneur, having launched and run seven companies across multiple industries including manufacturing, radio, advertising, technology, and consulting. He actively blogs and contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.

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