Be better at blogging: how blogs fit in the marketing funnel
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Be better at blogging: how blogs fit in the marketing funnel

What makes a blog post compelling? What kind of posts convert or sell? Learn how to plan, organize, and create content
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
395 students enrolled
Created by Krisztina Rudnay
Last updated 7/2017
English
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use content marketing properly
  • Write better blog posts
  • Sell with your blog
  • Better conversion with your blog
View Curriculum
Requirements
  • Have, or plan to start a blog
Description

Everything you wanted to know how to create an awesome blog post. 

Learn a Method That Makes Blogging Much Easier

  • How to use content marketing effectively
  • How do blogs fit in the marketing funnel
  • Mastering the perfect headline
  • "Is my blog post good?" The ultimate checklist
  • Learn the different post types
  • SEO for your blog

This specific topic is used for bloggers who want to create awesome blog posts on demand, quick and easy. For online business owners who already have a blog, but want to organize their content marketing strategy and perfecting their blogging skills.

I designed this course to be easily understood by someone who just start their first blog, and who already have some blogging experience as well..

*Note that it's not a presentation of how to build your WordPress Blog, or how to use other 3rd party blogging sites. I am talking about content marketing fundamentals, blog post types, everything you need for a successful blog post, and how to organize your posts. You can use your own blog and build this knowledge in your business. It's not a screen-cast course.

Author's Tip: Keep paper and pen handy, and take notes during the presentation, so you can review the most important information later.

Who is the target audience?
  • Bloggers
  • Content marketers
  • Entrepreneurs
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Curriculum For This Course
26 Lectures
01:17:02
+
Introduction
1 Lecture 02:05
+
Content Marketing
3 Lectures 12:40
Why content marketing?
07:10

Content
04:27

Important message for you
01:03
+
Blogging
3 Lectures 11:19
What blogs do for you?
05:30


Your editorial calendar
02:55
+
Write compelling posts
4 Lectures 16:41
Plan your post
03:00

How good is my blog post?
03:52


Tips for better posts
03:47
+
10 blog post types
10 Lectures 13:33
List posts
02:17

How-to posts
01:17

Case studies
03:32

Cheat sheet, checklists, to-do's
01:04

Series
00:53

Controversial posts
00:47

Interview experts
01:53

Comparisons
00:38

The story
00:32

Best of lists
00:40
+
Blog SEO
4 Lectures 19:39
Write for users, not for search engines
02:09

Keywords
06:19


Link building
04:08
+
Final thoughts
1 Lecture 01:05
BONUS Lecture
01:05
About the Instructor
Krisztina Rudnay
4.7 Average rating
87 Reviews
5,244 Students
9 Courses
Easy and inexpensive marketing advice for small businesses

I’m Krisztina Rudnay, and I’m originally from Hungary. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.

I took a job with a medium sized company to come to the United States and lead a new product launch. So I closed my own company in Hungary, came here for a client who now has the top-selling product in their industry, and stayed.

I was thinking about how I can help the most with my marketing experience, when I realized that most entrepreneurs and small business still don’t do a lot of marketing. For many, nobody ever taught them how to do it, and they think it’s something difficult, time-consuming, and expensive. 

In my courses, I cover different marketing tools from content marketing, through sales funnels to social media advertising. They are easy to understand and integrate in your business.