Be a Self Employed Massage Therapist: Home Studio & Mobile
4.4 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
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Be a Self Employed Massage Therapist: Home Studio & Mobile

Learn effective client growth strategies and best practices for running your massage or bodywork business from home.
4.4 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
Created by Ryan Oickle
Last updated 11/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run a successful home-based massage or bodywork business.
  • Secure your home-based business license and general liability insurance.
  • Offer your customers multiple options for how to schedule appointments, and never lose track of them.
  • Submit your business to Google and be found organically in Google searches.
  • Convey essential information on your homepage to convert viewers into clients.
  • Optimize client retention and customer loyalty.
  • Gain clients through free or low cost advertising.
  • Receive clients in your home studio effortlessly.
  • Accept credit card payments from your home office.
  • Offer mobile massage in offices and hotels.
  • Expand your services to include couples massage by connecting with other local professionals.
View Curriculum
Requirements
  • There are no pre-requisites, though you must have sufficient training in your field to begin a massage or bodywork business.
Description

Establish Your Home Studio

Learn how to:

  • Attract and retain clientele using simple, proven strategies.
  • Easily keep track and sync appointments to stay organized.
  • Use your cellphone to accept credit card payments.
  • Make straightforward changes to your website to generate more customers.
  • Offer mobile or couples options to reach a larger market.
  • Grow your bodywork business faster.
  • and more!

Business types include: Massage, Aromatherapy, Acupressure, Reflexology, Hot Stone, Reiki, Energy Work, etc.


Save Time and Money Growing Your Bodywork Business

Many massage or bodywork professionals work for someone else, giving away a large percentage of each session's earnings and not being able to set their own schedules.  This course was designed as a “How To” guide to start your own practice from home, and will reduce the need for trial and error.


Content and Overview

There are many benefits to being self-employed, but most massage therapists and bodywork professionals do not pursue this opportunity.  This course will teach you how to start earning a living in this field from your home studio or possibly with mobile service, saving you time spent on trial and error.  Along with learning how to build your clientele and retain them as regular customers, we'll discuss some free and affordable resources that have been applied successfully for scheduling appointments, advertising, accepting credit cards, and more. 

Students who complete these lectures and quizzes will have the skills and resources needed to run a successful massage or bodywork business.  



Who is the target audience?
  • This course is for qualified massage or bodywork professionals who are considering self-employment in their field.
  • This course is for qualified massage or bodywork professionals who are already self-employed and are looking to expand their clientele, or are seeking tips for a sustainable career.
  • This course is for qualified massage or bodywork professionals who have a space in their home where they can offer treatments to clients.
  • Business types include: Massage, Aromatherapy, Acupressure, Reflexology, Hot Stone, Reiki, Energy Work, etc.
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Curriculum For This Course
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Introduction
1 Lecture 04:01

In this lecture you will learn which students benefit most from this course, some ways it's better to be self-employed in the massage or bodywork industry,  the topics which will be covered in this course, and finally the instructor's inspiration for creating this course.

Preview 04:01
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Before Taking Clients
1 Lecture 02:23

You will learn why securing a business license and general liability insurance is important, what to take into consideration before applying, and some recommendations for how to secure this documentation.

Secure Your Business License and Insurance
02:23
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Scheduling Appointments
2 Lectures 06:46

You'll learn why it's important to offer multiple ways to book appointments (phone, text, email, etc.), how receiving texts for booking requests can benefit your business, some key points to consider when making appointments via text, and how to offer personalized customer service through adding contacts to your phone.

Preview 03:31

You'll learn how cloud-based calendars allow you to sync your scheduled appointments on multiple devices, key features of Google Calendar such as reminders, repeat function, details, and sharing options. 

Using a Cloud-Based Calendar
03:15

A review of cloud-based calendars.

Cloud-based Calendars
1 question
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Home Studio Clients
1 Lecture 02:00

In this lecture you will learn best practices for receiving clients in your home.

Receiving Clients in Your Home
02:00
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Achieving an Online Presence
2 Lectures 05:52

You will learn why having your business listing on Google is beneficial for building clientele, how to add a business to Google, getting "verified", and how to edit business information once submitted.

Preview 03:12

You will learn key information to include at the top of your massage or bodywork business website.

Conveying Essential Information on Your Homepage
02:40

Review on what information should be included on your website's homepage to increase likelihood of booking clients.

Homepage Info
1 question
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Client Retention
1 Lecture 03:34

In this lecture you'll learn some client retention strategies, such as the simple act of sending clients your best wishes on their birthday, when and how to offer packages of multiple sessions at a discount, and some benefits to adding client info to a secure spreadsheet such as statistical analysis or filtering for client demographics.

Client Retention Strategies
03:34

A reminder to offer discounts on packages of 3+ sessions.

Selling Packages
1 question
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Free and Affordable Advertising
1 Lecture 03:30

You will learn how consumers take recommendations from family and friends more than all forms of advertising, how to get more referrals, how creating free online classified ads can build clientele, some key places to deliver posters and how to actually getting your posters put up in local businesses.  

Free and Affordable Advertising Strategies
03:30
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Taking Credit Card Payments
1 Lecture 03:50

In this lecture you will learn how to accept credit cards from home, and the associated fees.

Using the Square Reader
03:50
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Mobile Massage
2 Lectures 04:28

You will learn when and why accounting firms are great customers for mobile massage, some specific guidelines when seeking this mobile massage work, and how to be persistent when proposing this to office managers.

Massage at Accounting Firms
02:28

A reminder for booking mobile massage appointments in offices.

Mobile Massage
1 question

You will learn how to find clientele for in-room massage in hotels.

Massage in Hotels
02:00
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Couples Massage
1 Lecture 02:20

In this lecture you'll learn what couples massage is, and how to connect with other professionals to offer this service. 

Offer Couples Massage without Renting or Buying a Larger Space
02:20
About the Instructor
Ryan Oickle
4.4 Average rating
6 Reviews
29 Students
1 Course
Massage Professional, Entrepreneur

My career began as a Chemical Engineer, but always felt that I was missing out on my true calling.  I’ve found this through massage, and have continuously grown my home-based practice through research and trial and error.  By uncovering what works, my client base has grown to where I make a living doing what I love.  

I'm excited to share what I've learned so that you can save time and money building your thriving bodywork business.