Establish Your Home Studio
Learn how to:
Business types include: Massage, Aromatherapy, Acupressure, Reflexology, Hot Stone, Reiki, Energy Work, etc.
Save Time and Money Growing Your Bodywork Business
Many massage or bodywork professionals work for someone else, giving away a large percentage of each session's earnings and not being able to set their own schedules. This course was designed as a “How To” guide to start your own practice from home, and will reduce the need for trial and error.
Content and Overview
There are many benefits to being self-employed, but most massage therapists and bodywork professionals do not pursue this opportunity. This course will teach you how to start earning a living in this field from your home studio or possibly with mobile service, saving you time spent on trial and error. Along with learning how to build your clientele and retain them as regular customers, we'll discuss some free and affordable resources that have been applied successfully for scheduling appointments, advertising, accepting credit cards, and more.
Students who complete these lectures and quizzes will have the skills and resources needed to run a successful massage or bodywork business.
In this lecture you will learn which students benefit most from this course, some ways it's better to be self-employed in the massage or bodywork industry, the topics which will be covered in this course, and finally the instructor's inspiration for creating this course.
You will learn why securing a business license and general liability insurance is important, what to take into consideration before applying, and some recommendations for how to secure this documentation.
You'll learn why it's important to offer multiple ways to book appointments (phone, text, email, etc.), how receiving texts for booking requests can benefit your business, some key points to consider when making appointments via text, and how to offer personalized customer service through adding contacts to your phone.
You'll learn how cloud-based calendars allow you to sync your scheduled appointments on multiple devices, key features of Google Calendar such as reminders, repeat function, details, and sharing options.
A review of cloud-based calendars.
In this lecture you will learn best practices for receiving clients in your home.
You will learn why having your business listing on Google is beneficial for building clientele, how to add a business to Google, getting "verified", and how to edit business information once submitted.
You will learn key information to include at the top of your massage or bodywork business website.
Review on what information should be included on your website's homepage to increase likelihood of booking clients.
In this lecture you'll learn some client retention strategies, such as the simple act of sending clients your best wishes on their birthday, when and how to offer packages of multiple sessions at a discount, and some benefits to adding client info to a secure spreadsheet such as statistical analysis or filtering for client demographics.
A reminder to offer discounts on packages of 3+ sessions.
You will learn how consumers take recommendations from family and friends more than all forms of advertising, how to get more referrals, how creating free online classified ads can build clientele, some key places to deliver posters and how to actually getting your posters put up in local businesses.
In this lecture you will learn how to accept credit cards from home, and the associated fees.
You will learn when and why accounting firms are great customers for mobile massage, some specific guidelines when seeking this mobile massage work, and how to be persistent when proposing this to office managers.
A reminder for booking mobile massage appointments in offices.
You will learn how to find clientele for in-room massage in hotels.
In this lecture you'll learn what couples massage is, and how to connect with other professionals to offer this service.
My career began as a Chemical Engineer, but always felt that I was missing out on my true calling. I’ve found this through massage, and have continuously grown my home-based practice through research and trial and error. By uncovering what works, my client base has grown to where I make a living doing what I love.
I'm excited to share what I've learned so that you can save time and money building your thriving bodywork business.