How To Motivate And Persuade With Great Presentations

Everything you need to know in order to design and deliver riveting presentations that get people to take action.
  • Lectures 64
  • Video 4 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

OVER 800 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE

Whether you are making a pitch to venture capitalists to fund your project, your boss to let you lead the next project, a prospective client to close a sale, or the local government officials about recycling, you want to make a presentation that is persuasive, inspiring, and motivating. Why is it that some presentations are boring and others are riveting? That's what you are going to learn in this course. Whether you are new to presenting or an experienced speaker, this course will teach you how to go to the next level and beyond.

Examples of what is in this course:

  1. What you need to know about how people think learn, listen and see
  2. The latest brain science on what grabs people's attention and how people learn
  3. The psychology of how people react to you -- your voice, hand gestures, body posture
  4. The "Magic Formula" to use when putting together a talk
  5. Whether or not to use slides, and if you do, what to put on them
  6. What motivates people to take action
  7. Whether, when, and how to do a Q&A
  8. How to decide on a call to action for your particular audience
  9. Quizzes to test what you are learning
  10. Exercises to practice what you are learning

and much, much more!

About This Course:

Over 800 very happy students

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

Includes a free evaluation of your presentation video

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create and deliver persuasive, motivating and inspiring presentations.

What are the requirements?

  • There are no requirements. If you have one or more presentations to give and you want to be a better presenter, then this course is for you.

What am I going to get from this course?

  • Over 64 lectures and 3.5 hours of content!
  • You will learn the latest research in how people think, learn, and decide so that you can tailor your presentation for maximum persuasiveness.
  • You will learn how to use your voice, hand gestures and body language to convey authority and get your message across.
  • You will learn what motivates people and how to build that into your message.
  • You will learn a powerful "Magic Formula" that will ensure that your presentation has maximal impact.

What is the target audience?

  • Anyone who gives presentations.

Curriculum

Section 1: Introduction
02:00
The Introductory Video that describes why you should take this course
About the Instructor
Preview
01:21
01:07
A description of how the course is structured.
01:07
A special offer for a free consultation
Section 2: How People Think And Learn
01:08
An introduction to the section on How People Think And Learn
Twenty Minute Chunks
Preview
04:06
02:36
A description of how the brain works and the implication for presentations
05:25
Stories are powerful, but why are they so powerful in presentations? This lecture explains the research on the power of stories.
02:39
The importance of context and how to provide it in your presentations
Memory
07:41
07:34
Your audience perceives time differently than you do as the presenter. This lecture describes the difference and how to deal with your audience's perception of time.
03:13
The human brain is programmed to create categories. This lecture explains how to use this idea in structuring your presentation.
01:41
How to give your audience bite-size chunks of information so you don't overload them
02:36
Understanding the mental model of your audience
01:09
Research on the powerful effect metaphors can have on what and how people think about a topic
Exercise for the Think and Learn Section
01:14
Quiz
7 questions
Section 3: How People Listen & See
00:39
An introduction to the section on How People Listen and See
03:41
Different sensory channels (vision, auditory, and so on) and how they might distract your audience from paying attention
03:29
Why we pay attention to visual information more than others.
01:42
Where you should stand in relation to your slide presentation.
05:46
Have a slide with text? This lecture will tell you everything you need to know about text and fonts.
03:32
In this lecture we talk about the special part of the brain, the fusiform facial area, that is dedicated to processing human faces.
Color
04:15
00:38
An exercise for the Listen and See Section
Quiz
10 questions
Section 4: How People Decide
03:49
You want people to be persuaded by your presentation, but you should know that the confirmation bias may make that difficult. Here's what it is and what you can do about it.
08:18
What motivates people to take action?
02:12
Random numbers can have a big effect on what people choose. Learn the research on anchoring with numbers.
03:53
Learn what makes people commit to an idea or an action.
01:22
Research shows that when money is mentioned it changes people's behavior.
00:53
Research shows that when death is mentioned it changes people's behavior.
03:28
People will participate if they feel safe. Learn how to make people feel safe.
Exercise For How People Decide
00:38
Quiz
10 questions
Section 5: Structure and Content
03:08
An introduction to the magic formula of how to structure a presentation.
04:11
Audience research you need to do before you craft your presentation
06:40
What to use for the opening of your talk.
04:52
How to close your presentation.
07:05
How to decide what call to action you should use
06:04
This lecture discusses how to be sure your call to action is challenging enough but not too challenging.
02:36
More examples of how to apply the magic formula
00:52
An exercise in the middle of this section to try out using the magic formula
Multiple Calls To Action
01:59
05:30
This lecture discusses how you decide on your content, media and whether to use visuals.
02:33
The power of using pictures in your presentation, and the dangers as well
01:17
The final exercise for this section.
Quiz
7 questions
Section 6: React To You
00:48
An introduction to the React To You Section
04:37
Why it is important to send messages of authority as a presenter, and how to get and hold authority
08:40
You hand gestures and body posture communicate in ways you may not realize. Find out what your hands are saying.
04:46
Facial gestures and eye movement and how they impact your presentation
07:46
Your voice has a huge impact on your presentation. Find out how and what to do and not do.
02:04
Find out how what you wear influences how people react to you. Should you dress up? dress down? or dress like your audience?
03:18
Tips and techniques to take and keep control of the room, and why you should
03:48
Every presenter faces situations where things are going wrong. Learn how to prepare for problems, prevent problems, and deal with them when they happen.
00:38
An exercise for the React To You Section
Quiz
7 questions
Section 7: Environment
00:44
An Introduction to the Environment Section
03:50
How full the room is affects how people react to your presentation. Learn how and what you can do about it.
04:55
Learn how the arrangement of the furniture affects your presentation.
02:24
If your audience gets tired or hungry it affects your presentation. Here's what you can do about it.
02:11
Don't stand in the dark! What you need to know about lights.
00:45
An exercise for the end of the Environment Section
Quiz
5 questions
Section 8: Delivery & Next Step
04:30
The best way to tell a presenter is a pro is how transitions are handled. Transitions from slide to slide or part of your talk to another part are critical. Here's why and what to do.
01:32
Don't leave your introduction up to chance. Here's why and what to do.
04:36
Should you use a microphone or not? Find out when and why and a microphone might be important.
02:20
Do you need a remote clicker to change your slides? Here's some info on when, why, and which one to use.
Quiz
4 questions
01:28
Put together your own 90 day plan and watch yourself improve.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

Reviews

Average Rating
4.5
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    • Martin Jirsák

    Great course, but Susan has even better

    This is a great course with lots of helpful information. If you are really oriented to the presentation topic, I would strongly recommend it. Lots of concrete advices, supported by scientific researches. Very straightforward explanation, understandable even for people with English as a 2nd language. On the other hand, if you are more oriented in the topic how to communicate with other person (presentation, or SW), I would recommend Susan's course "Design for Engagement - How to Design So People Take Action" more. Lots of information are doubled in these two courses. In my opinion, they are explained a little better in the "Design for Engagement..." course. For every presenter, one of Susan's course is a must. I wish this even as a audience of many presentations.

    • Katie Berube

    Great class!

    This class is a must for any person who does any sort of presenting. It is thorough and engaging and I highly recommend it.

    • John Whitaker

    A Foundation of Skills and a few tricks, too!

    I have had the opportunity to present many times to different size groups, but these tips were so very good for me to consider as I prepare for my next Keynote. Simple, effective, and logical, I really enjoyed the course!

What you get with this course

30 day money back guarantee

Lifetime access

Available on desktop, iOS and Android

Certificate of completion

Join the biggest student community

5,900,000

Hours of video content

22,000,000

Course enrollment

6,500,000

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