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Whether you are making a pitch to venture capitalists to fund your project, your boss to let you lead the next project, a prospective client to close a sale, or the local government officials about recycling, you want to make a presentation that is persuasive, inspiring, and motivating. Why is it that some presentations are boring and others are riveting? That's what you are going to learn in this course. Whether you are new to presenting or an experienced speaker, this course will teach you how to go to the next level and beyond.
Examples of what is in this course:
and much, much more!
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|Section 1: Introduction|
|The Introductory Video that describes why you should take this course|
About the InstructorPreview
|A description of how the course is structured.|
|A special offer for a free consultation|
|Section 2: How People Think And Learn|
|An introduction to the section on How People Think And Learn|
Twenty Minute ChunksPreview
|A description of how the brain works and the implication for presentations|
|Stories are powerful, but why are they so powerful in presentations? This lecture explains the research on the power of stories.|
|The importance of context and how to provide it in your presentations|
|Your audience perceives time differently than you do as the presenter. This lecture describes the difference and how to deal with your audience's perception of time.|
|The human brain is programmed to create categories. This lecture explains how to use this idea in structuring your presentation.|
|How to give your audience bite-size chunks of information so you don't overload them|
|Understanding the mental model of your audience|
|Research on the powerful effect metaphors can have on what and how people think about a topic|
Exercise for the Think and Learn Section
|Section 3: How People Listen & See|
|An introduction to the section on How People Listen and See|
|Different sensory channels (vision, auditory, and so on) and how they might distract your audience from paying attention|
|Why we pay attention to visual information more than others.|
|Where you should stand in relation to your slide presentation.|
|Have a slide with text? This lecture will tell you everything you need to know about text and fonts.|
|In this lecture we talk about the special part of the brain, the fusiform facial area, that is dedicated to processing human faces.|
|An exercise for the Listen and See Section|
|Section 4: How People Decide|
|You want people to be persuaded by your presentation, but you should know that the confirmation bias may make that difficult. Here's what it is and what you can do about it.|
|What motivates people to take action?|
|Random numbers can have a big effect on what people choose. Learn the research on anchoring with numbers.|
|Learn what makes people commit to an idea or an action.|
|Research shows that when money is mentioned it changes people's behavior.|
|Research shows that when death is mentioned it changes people's behavior.|
|People will participate if they feel safe. Learn how to make people feel safe.|
Exercise For How People Decide
|Section 5: Structure and Content|
|An introduction to the magic formula of how to structure a presentation.|
|Audience research you need to do before you craft your presentation|
|What to use for the opening of your talk.|
|How to close your presentation.|
|How to decide what call to action you should use|
|This lecture discusses how to be sure your call to action is challenging enough but not too challenging.|
|More examples of how to apply the magic formula|
|An exercise in the middle of this section to try out using the magic formula|
Multiple Calls To Action
|This lecture discusses how you decide on your content, media and whether to use visuals.|
|The power of using pictures in your presentation, and the dangers as well|
|The final exercise for this section.|
|Section 6: React To You|
|An introduction to the React To You Section|
|Why it is important to send messages of authority as a presenter, and how to get and hold authority|
|You hand gestures and body posture communicate in ways you may not realize. Find out what your hands are saying.|
|Facial gestures and eye movement and how they impact your presentation|
|Your voice has a huge impact on your presentation. Find out how and what to do and not do.|
|Find out how what you wear influences how people react to you. Should you dress up? dress down? or dress like your audience?|
|Tips and techniques to take and keep control of the room, and why you should|
|Every presenter faces situations where things are going wrong. Learn how to prepare for problems, prevent problems, and deal with them when they happen.|
|An exercise for the React To You Section|
|Section 7: Environment|
|An Introduction to the Environment Section|
|How full the room is affects how people react to your presentation. Learn how and what you can do about it.|
|Learn how the arrangement of the furniture affects your presentation.|
|If your audience gets tired or hungry it affects your presentation. Here's what you can do about it.|
|Don't stand in the dark! What you need to know about lights.|
|An exercise for the end of the Environment Section|
|Section 8: Delivery & Next Step|
|The best way to tell a presenter is a pro is how transitions are handled. Transitions from slide to slide or part of your talk to another part are critical. Here's why and what to do.|
|Don't leave your introduction up to chance. Here's why and what to do.|
|Should you use a microphone or not? Find out when and why and a microphone might be important.|
|Do you need a remote clicker to change your slides? Here's some info on when, why, and which one to use.|
|Put together your own 90 day plan and watch yourself improve.|
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
Hours of video content