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7 Steps to Generate New Business Models

Get an insight into business model generation with Harvard Business School invited guest speaker Carl Atsushi Hirano.
3.7 (25 ratings)
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1,585 students enrolled
Last updated 4/2015
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

What is a business model? Simply put, business models are structures of corporate activities on how to raise sales and make profit.

Are business models only useful for top executives? The answer is no. Learning about business models can benefit every person in any business, from freelancers to business persons in large organizations.

Learn the basics of business model generation from Harvard Business School invited guest lecturer Carl Hirano Atsushi, and improve your business planning skills starting today.

About the instructor

Carl Atsushi Hirano is well-known as bestselling author in Japan and currently President and CEO of NetStrategy, Inc., Professor at Business Breakthrough University (President Kenichi Ohmae), invited guest speaker at the Harvard Business School, visiting lecturer of Waseda MBA.

Born in the United States, he has a B.A. in economics from the University of Tokyo. Joined the Industrial Bank of Japan (IBJ now merged to Mizuho Financial Group) in 1987, where he was a manager in the International and Investment Banking divisions. He moved to NTTDoCoMo in 1999. There, as head of i-mode strategic alliances, he was a core member of the core project for long-term growth and, embarked on the project to develop and popularize the Mobile Wallet.

In 2007, he founded NetStrategy, Inc., a company providing support for strategic planning, with Dr. Andrei Hagiu, Associate Professor of Harvard Business School.

This course is brought to you by Benesse Corporation, a leading education company in Japan.

Who is the target audience?
  • Experienced business persons looking to study business models from a business strategy perspective.
  • Young business persons looking to expand their knowledge and improve their business planning skills
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What Will I Learn?
Learn the basics of business model generation
Understand the 7 steps to generate a business model
View Curriculum
  • No prior experience needed, beginners are welcome
Curriculum For This Course
Expand All 4 Lectures Collapse All 4 Lectures 39:06
4 Lectures 39:06
7 Steps to Generate New Business Models Step 1

7 Steps to Generate New Business Models Step 2 & 3

7 Steps to Generate New Business Models Step 4 & 5

7 Steps to Generate New Business Models Step 6 & 7
About the Instructor
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