The Step-by-Step Online Marketing Playbook For Your BBB AB
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The Step-by-Step Online Marketing Playbook For Your BBB AB

Learn expert marketing industry trade SECRETS from a trusted BBB Affiliate Partner and grow your business today!
5.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Created by David Hensch
Last updated 7/2018
English
English [Auto-generated]
Price: $194.99
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The complete step-by-step online marketing playbook for your BBB Accredited Business program contains the core curriculum business owners need to attract leads and turn them into customers, brand ambassadors, and revenue generators quickly and affordably. Whether you are a service based provider or sell a tangible products, this online training program will ensure you reach your business goals.
Requirements
  • MUST BE A BBB ACCREDITED BUSINESS.
  • No prior experience marketing experience required.
Description

In the training you will learn:

Module 1: How to maximize and get the most out of your BBB online profile and accreditation.

Module 2: Online marketing myths you need to stop believing today in order to grow and scale your business to a new level of success.

Module 3: Laying the foundation of your businesses marketing program to ensure success and attract your dream customers.

Module 4: Understanding customer value ladders so you can increase the revenue generated from a customer at every level of their buying journey with you.

Module 5: Everything online marketing including: Websites, Google My Business, SEO, Social Media, Reputation Management & much more.

Module 6: Using Facebook advertising to substantially increase your brand exposure and customer acquisition while reducing your overall marketing spend.

Module 7: How to successfully set-up and execute effective competition dominating Google AdWord campaigns.

Module 8: Effective traditional marketing strategies that still work in today's modern business world even though society is going digital primary.

And more... 

Who this course is for:
  • Any Better Business Bureau Accredited Business looking to accelerate growth!
Course content
Expand all 24 lectures 04:30:45
+ Introduction
1 lecture 04:54

The complete step-by-step online marketing playbook for your BBB Accredited Business teaches business owners and operators how to build an online presence that makes money and dominates the competition.  This simple, yet comprehensive, online training includes training tutorials on maximizing your BBB Profile, online marketing myths that you need to stop believing, the foundations of a successful marketing strategy,  customer value ladders, all things online marketing, Facebook / Instagram advertising, Google Adwords, and as a bonus - traditional marketing strategies that still work today.

Preview 04:54
+ Your BBB Online Profile
1 lecture 11:24

In this 11m:25s training video you will learn:

  • How to properly complete your BBB online profile
  • BBB programs exclusive to Accredited Businesses
  • How to maximize your BBB Accreditation
Maximizing Your BBB Accreditation
11:24
+ Online Marketing Myths
1 lecture 10:20

In this 10m:20s training video you will learn:

  • 9 Online Marketing myths that you need to stop believing in order to grow your busines
If You Want To Grow - Stop Believing These Online Marketing Myths
10:20
+ Laying The Foundation
1 lecture 08:53

In this 8m:54s training video you will learn:

  • How to define your "Dream Customer" and why it's important
  • How to define your "3 Uniques" and separate yourself from the competition
  • How to strategize a goal orientated marketing pla
Setting Up Your Business For Success
08:53
+ The Customer Value Ladder
1 lecture 15:22

In this 15m:22s training video you will learn:

  • What is a Value Ladder and why it's important for your business
  • How to create a revenue maximizing Value Ladder
  • Important Value Ladder success tips
Preview 15:22
+ Online Marketing
8 lectures 01:52:55

In this 4m:27s training video you will learn:

  • What is Online Marketing
  • Important Online Marketing notes
  • The most important Online Marketing channels that can help grow your busines
An Introduction To Online Marketing
04:26

In this 22m:07s training video you will learn:

  • Why your website is critical to your online and business success
  • The 4 "Musts" that your website needs to have
  • Web Builder and Logo Design options
  • What is Search Engine Optimization
  • How to ensure proper SEO set up for your website
Your Website
22:07

In this 12m:21s training video you will learn:

  • What is Google My Business and why it is incredibly important for your Company
  • How to properly set-up and optimize your Google My Business listing
  • How to use Google My Business to benefit your Company and online profile
Google My Business
12:21

In this 12m:41s training video you will learn:

  • What is Local Search Engine Optimization
  • What determines your search engine rank
  • 4 ways to improve your search engine rank
Local SEO
12:41

In this 25m:21s training video you will learn:

  • Why it is so important that your business uses Social Media
  • What platforms your business should be on
  • 11 expert Social Media tips
  • The "Shack & Awe" Social Media strategy
  • The "Surprise & Delight" Social Media Strategy
Social Media
25:21

In this 11m:36s training video you will learn:

  • What is Influencer Marketing and why your business needs Influencers
  • Where to find Influencers
  • How to gain and use Influencers to grow your business
Influencer Marketing
11:35

In this 12m:20s training video you will learn:

  • What is Reputation Management and why it is one of the most important elements to growing your business
  • Where your business needs to be
  • How to manage your online reputation
  • Using your competitors reviews to gain an edge
Reputation Management
12:19

In this 12m:06s training video you will learn:

  • Why email marketing is still effective
  • Email Marketing basics
  • How to execute effective Email campaigns
Email Marketing
12:05
+ Facebook & Instagram Advertising
8 lectures 01:17:33

In this 5m:13s training video you will learn:

  • Why advertising on Facebook & Instagram is incredibly powerful and cost effective
Why Facebook & Instagram Advertising
05:13

In this 8m:51s training video you will learn:

  • The Facebook Advertising campaign objectives
Understanding Campaign Objectives
08:51

In this 8m:49s training video you will learn:

  • How to understand the Facebook Ad Formats
Understanding Ad Formats
08:49

In this 15m:57s training video you will learn:

  • How to place Facebook & Instagram ads
How To Place Your Ads
15:57

In this 10m:25s training video you will learn:

  • Tips for effective Facebook ad campaigns
Expert Facebook Ad Tips
10:24

In this 13m:18s training video you will learn:

  • How to effectively advertise your business for only $5/day
The $5 Per Day Ad Strategy
13:17

In this 12m:01s training video you will learn:

  • What is retargeting
  • How retargeting works
  • How to set-up a retargeting campaign to keep your business top of mind with people that have previously engaged with you
Retargeting
12:00

In this 3m:02s training video you will learn:

  • What are Facebook Boosted posts
  • Why you should use actual Facebook ad campaigns versus Boosted posts
Facebook Boosted Posts
03:02
+ Google AdWords
1 lecture 15:47

In this 15m:47s training video you will learn:

  • What are Google AdWords
  • Why your business needs Google AdWords
  • How to set up successful Google AdWord campaigns

IMPORTANT - GOOGLE ADWORDS SUPPORT PHONE NUMBER: +1-866-246-6453

How To Set-up Successful AdWord Campaigns
15:47
+ Traditional Marketing
1 lecture 11:12

In this 11m:13s training video you will learn:

  • 9 Traditional Marketing strategies that still work in the modern business world
Traditional Marketing Strategies
11:12