Basics of Starting an Online Business

Everything you need to consider when starting a new business online. Accounting, licenses, inventory, cash flow and more
4.4 (136 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
21,239 students enrolled
Free
Start Learning Now
  • Lectures 34
  • Contents Video: 2.5 hours
    Other: 8 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 6/2013 English

Course Description

Learn everything you need to know to start your online business! From business plans to marketing to inventory management to time considerations, Chris Benjamin the Rogue CFO helps guide you through the steps to start your business. 

In this FREE course, Rogue CFO Chris Benjamin teaches you the basics of starting an online (dot.com) business.  As an early stage entrepreneur, you may have an amazing idea, but are not sure how to proceed.  This course covers all of the basics you need to start thinking about today in order to properly launch your online business and experience tremendous success.

We start with planning - what do you sell, creating a business and marketing plan, and planning your attack!  Marketing strategies and considerations are discussed, along with legal and accounting aspects of starting a company.  We talk about site design and usability, as well as time management, inventory management, accounting software, and growth.  

This course highlights all the steps to take to start your business today!

If you are an entrepreneur and flustered or overwhelmed with the concept of starting a company, fret not.  Watch the 2+ hours of course content, and be ready to get your company going ASAP. 

Feel free to ask any questions on the course of the instructor as well.  

What are the requirements?

  • basic business sense

What am I going to get from this course?

  • Understand how to legally establish a business
  • Understand the costs involved in starting a company
  • Determine how much start up capital you will need
  • Decide if the startup business life is for you
  • Understand basic marketing techniques
  • Understand pricing models
  • Understand basics of accounting for your business

What is the target audience?

  • entrepreneurs
  • ceo's
  • startups
  • business students
  • online ecommerce

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
07:38
An introduction to the Basics of Starting an Online Business course.  We set out the goals of the course, as well as the Do's and Don'ts students should follow. 
Section 2: Where to Start
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
07:49
Introductory steps when starting a business.  A discussion of determining what it is you sell or provide, and how to fine tune your idea.  
05:52
A discussion of what a business plan is, the various sections at a high level, and the importance and purpose of having a business plan. 
05:22
Continuing on past a business plan, a discussion of the marketing plan.  A more detailed version of the marketing section of your business plan, learn about the 4 P's of marketing and the importance of having a marketing plan. 
05:55
Learn about the options for funding your startup business. 
Section 3: Legal and Taxes
2 pages
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
06:32
A discussion of the various legal structures your business can take, pro's and con's of each, and how to determine what is best for your business. 
05:03
Learn about the 3 primary legal protections you can get for intangible assets, and what each ones purpose and place is. 
03:49
Learn about the importance of having some form of legal service available, and what your options are and related potential costs. 
04:12
Learn about the types of taxes you will be responsible for, the complexity level of each, and the best approach to take. 
Section 4: Accounting
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
04:26
Learn about Finance and Accounting for Startups, another course taught by Chris Benjamin.  https://www.udemy.com/finance-and-accounting-for-startups/
04:16
Learn about the software package Quickbooks, why its a popular choice, and all it can do for your accounting needs. 
06:26
A brief discussion of accounting and the principles behind accounting as they relate to your startup business. 
05:23
Learn about payroll, what it entails, why its important to handle correctly, and your options for doing in house or outsourcing. 
Section 5: Marketing
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
04:10
Learn about pricing strategy and the implications on your business. 
05:37
A discussion of the various online marketing techniques and methods often used. 
03:18
A discussion of more traditional marketing techniques utilized. 
Section 6: Inventory
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
04:48
Learn about drop shipping and how it can be used to your advantage if you sell a physical good. 
04:40
A discussion of the implications of keeping physical inventory, both pros and cons. 
05:16
Learn about the costs of keeping inventory and how they impact your startup cash flow. 
Section 7: Your Website
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
04:52
A discussion of your website and the general information needed to know to get going. 
04:47
A discussion of the shopping cart feature of your website, and how people pay you for your good or service. 
06:08
Learn about other ways to sell your good or service online if you don't want to build your own site, or want to get started quickly. 
Section 8: Other Considerations
1 page
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
05:33
A discussion regarding the amount of time you will have to invest in your company from the beginning, and the hard work involved. 
03:14
A discussion of the types of competition and how to identify them.  
04:15
A discussion about the resonableness of your business idea, and taking an honest look at if it will be a success. 
Section 9: Conclusions
05:10
A summary of the course, revisiting the goals of the course to see what we've accomplished.  As well discuss the take aways of the course. 
02:51
Discussion of future courses coming from Chris Benjamin on Udemy.com - Advanced Finance and Accounting for Startups, and SEC Reporting for Smaller Reporting Companies. 

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Chris Benjamin, Outsourced CFO for Growth Stage Ventures Going Public

I partner with growth-stage international ventures, bringing C-level management experience to help guide your company. 

I have worked as a Rogue CFO exclusively to growing companies for the last five years, bringing my past corporate experience, my passion for the entrepreneur community, and experience helping over 100+ startups succeed.

How do I help? I encourage you to visit my site to learn all: http://www.roguecfo.com/services

A short list though:
* Quarterly & Annual Audit
* Financial Statement Preparation & Analysis
* SEC Reporting
* Investor Liaison
* Cash Flow Maximization Strategies
* Revenue Growth & Expense Reduction
* Financial modeling
* Investor Package creation
* IPO, Reverse Merger & PIPE investment expert
* Exit Strategies (M&A, IPO, LBO, MBO)

As well, I serve on the Board of Directors for growth companies to help direct them towards future growth and profitability.

Specialties: MBA, Startup & growth-stage experience, raising capital, financial forecasts, business plans, virtual CFO, cash management, growth strategy, policy & procedure implementation.

</p>

Ready to start learning?
Start Learning Now