Basics of Starting an Online Business
4.2 (197 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Basics of Starting an Online Business

Everything you need to consider when starting a new business online. Accounting, licenses, inventory, cash flow and more
4.2 (197 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,033 students enrolled
Created by Chris Benjamin
Last updated 6/2013
English
Basics of Starting an Online Business
Price: Free
Includes:
  • 2.5 hours on-demand video
  • 34 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to legally establish a business
  • Understand the costs involved in starting a company
  • Determine how much start up capital you will need
  • Decide if the startup business life is for you
  • Understand basic marketing techniques
  • Understand pricing models
  • Understand basics of accounting for your business
View Curriculum
Requirements
  • basic business sense
Description

Learn everything you need to know to start your online business! From business plans to marketing to inventory management to time considerations, Chris Benjamin the Rogue CFO helps guide you through the steps to start your business. 

In this FREE course, Rogue CFO Chris Benjamin teaches you the basics of starting an online (dot.com) business.  As an early stage entrepreneur, you may have an amazing idea, but are not sure how to proceed.  This course covers all of the basics you need to start thinking about today in order to properly launch your online business and experience tremendous success.

We start with planning - what do you sell, creating a business and marketing plan, and planning your attack!  Marketing strategies and considerations are discussed, along with legal and accounting aspects of starting a company.  We talk about site design and usability, as well as time management, inventory management, accounting software, and growth.  

This course highlights all the steps to take to start your business today!

If you are an entrepreneur and flustered or overwhelmed with the concept of starting a company, fret not.  Watch the 2+ hours of course content, and be ready to get your company going ASAP. 

Feel free to ask any questions on the course of the instructor as well.  

Who is the target audience?
  • entrepreneurs
  • ceo's
  • startups
  • business students
  • online ecommerce
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Curriculum For This Course
34 Lectures
04:15:22
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Introduction
1 Lecture 07:38
An introduction to the Basics of Starting an Online Business course.  We set out the goals of the course, as well as the Do's and Don'ts students should follow. 
Introduction to the Course
07:38
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Where to Start
5 Lectures 24:58
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 2 Worksheet
1 page

Introductory steps when starting a business.  A discussion of determining what it is you sell or provide, and how to fine tune your idea.  
Determine What Service or Product You Provide
07:49

A discussion of what a business plan is, the various sections at a high level, and the importance and purpose of having a business plan. 
Building a Business Plan
05:52

Continuing on past a business plan, a discussion of the marketing plan.  A more detailed version of the marketing section of your business plan, learn about the 4 P's of marketing and the importance of having a marketing plan. 
Building a Marketing Plan
05:22

Learn about the options for funding your startup business. 
Capitalization
05:55
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Legal and Taxes
5 Lectures 19:36
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 3 Worksheet
2 pages

A discussion of the various legal structures your business can take, pro's and con's of each, and how to determine what is best for your business. 
Legal Formation - What Structure
06:32

Learn about the 3 primary legal protections you can get for intangible assets, and what each ones purpose and place is. 
Trademarks, Copyrights & Patents
05:03

Learn about the importance of having some form of legal service available, and what your options are and related potential costs. 
Legal Services
03:49

Learn about the types of taxes you will be responsible for, the complexity level of each, and the best approach to take. 
Taxes - Your Responsibilities
04:12
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Accounting
5 Lectures 20:31
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 4 Worksheet
1 page

Learn about Finance and Accounting for Startups, another course taught by Chris Benjamin.  https://www.udemy.com/finance-and-accounting-for-startups/
Finance and Accounting for Startups
04:26

Learn about the software package Quickbooks, why its a popular choice, and all it can do for your accounting needs. 
Quickbooks
04:16

A brief discussion of accounting and the principles behind accounting as they relate to your startup business. 
Accounting 101
06:26

Learn about payroll, what it entails, why its important to handle correctly, and your options for doing in house or outsourcing. 
Payroll
05:23
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Marketing
4 Lectures 13:05
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 5 Worksheet
1 page

Learn about pricing strategy and the implications on your business. 
Pricing
04:10

A discussion of the various online marketing techniques and methods often used. 
Online Marketing
05:37

A discussion of more traditional marketing techniques utilized. 
Other Marketing
03:18
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Inventory
4 Lectures 14:44
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 6 Worksheet
1 page

Learn about drop shipping and how it can be used to your advantage if you sell a physical good. 
Drop Shipping
04:48

A discussion of the implications of keeping physical inventory, both pros and cons. 
Keeping Inventory
04:40

Learn about the costs of keeping inventory and how they impact your startup cash flow. 
Costs Considerations of Inventory
05:16
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Your Website
4 Lectures 15:47
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 7 Worksheet
1 page

A discussion of your website and the general information needed to know to get going. 
What Platform
04:52

A discussion of the shopping cart feature of your website, and how people pay you for your good or service. 
Shopping Carts
04:47

Learn about other ways to sell your good or service online if you don't want to build your own site, or want to get started quickly. 
Other Venues
06:08
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Other Considerations
4 Lectures 13:02
Section checklist for each student.  You can print this off - includes key terms, space for notes, 3 questions you should be able to answer after watching the section, and a section to jot down any questions for the instructor related to the section. 
Section 8 Worksheet
1 page

A discussion regarding the amount of time you will have to invest in your company from the beginning, and the hard work involved. 
Time Commitment
05:33

A discussion of the types of competition and how to identify them.  
Competition
03:14

A discussion about the resonableness of your business idea, and taking an honest look at if it will be a success. 
Reasonableness of Your Concept
04:15
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Conclusions
2 Lectures 08:01
A summary of the course, revisiting the goals of the course to see what we've accomplished.  As well discuss the take aways of the course. 
Course Summary & Conclusion
05:10

Discussion of future courses coming from Chris Benjamin on Udemy.com - Advanced Finance and Accounting for Startups, and SEC Reporting for Smaller Reporting Companies. 
Additional Courses Available
02:51
About the Instructor
Chris Benjamin
4.3 Average rating
381 Reviews
27,164 Students
4 Courses
Outsourced CFO for Growth Stage Ventures Going Public

I partner with growth-stage international ventures, bringing C-level management experience to help guide your company. 

I have worked as a Rogue CFO exclusively to growing companies for the last five years, bringing my past corporate experience, my passion for the entrepreneur community, and experience helping over 100+ startups succeed.

How do I help? I encourage you to visit my site to learn all: http://www.roguecfo.com/services

A short list though:
* Quarterly & Annual Audit
* Financial Statement Preparation & Analysis
* SEC Reporting
* Investor Liaison
* Cash Flow Maximization Strategies
* Revenue Growth & Expense Reduction
* Financial modeling
* Investor Package creation
* IPO, Reverse Merger & PIPE investment expert
* Exit Strategies (M&A, IPO, LBO, MBO)

As well, I serve on the Board of Directors for growth companies to help direct them towards future growth and profitability.

Specialties: MBA, Startup & growth-stage experience, raising capital, financial forecasts, business plans, virtual CFO, cash management, growth strategy, policy & procedure implementation.

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