Basics of Social Media Marketing
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
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Basics of Social Media Marketing

Design an Effective Social Media Strategy in 6 Easy Steps
New
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Irfat Ahmad
Last updated 9/2017
English
English [Auto-generated]
Price: $100
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • 23 Supplemental Resources
  • 2 Practice Tests
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design an Effective and Successful Social Media Marketing Strategy using 6 Steps Framework
  • Capitalize the Strength of each of the Popular Social Media Channels to derive better Results for their Brands and Organisation
View Curriculum
Requirements
  • Your Desire to Learn and Apply the Knowledge
Description

This Course will Teach you the Basic Foundations of  Social Media Marketing and will give you 6 Steps Framework to design an Effective Social Media Strategy for your Brand .In This Course you will Learn  about User Profiles , Types of Ad Format , Strategy and Best Practices to be used to derive maximum benefits from Popular Social Media Channels like Facebook, YouTube, LinkedIn, Twitter, Pinterest and Instagram.

This Course is Ideal for you If you are a Working Executive, Student of Business Management or  Self Employed Businessman and Want to  be Successful on Social Media . 

Besides Core Social Media Marketing Practices , this course will help you understand the Supporting Concepts  of Online Marketing like Search Engine Optimization, Pay Per Click and Google Analytics which you can use  to design an Integrated Marketing Strategy and Monitor your Performance on  Social Media.

You will Love this Course for Delivery and Simplicity of Communication !

Get Enroll yourself for this Course for 3 Good Reasons.

  1. Well Researched , Organized and Focused  Content with Videos  
  2. Study Material with  each Lecture
  3. Clarifications for your doubts and Queries in 24 hours



Who is the target audience?
  • Working Executives , Students of Business Management and Self Owned Business Persons
Compare to Other Social Media Marketing Courses
Curriculum For This Course
25 Lectures
04:53:05
+
Overview and Basic concepts of Social Media Marketing
4 Lectures 36:20


Traditional Vs Social Media Marketing
13:58

Types of Media
08:30

Overview and Basic concepts of Social Media Marketing
5 questions
+
How to Design Strategy for Social Media Marketing
9 Lectures 01:37:17
Building Social Media Strategy
07:03

Define Your Goals
03:59

Define Your Audeince
13:02

Select Right Channel
12:52

Look at the Competition
04:47

Design Your Message and Develop Content
14:29

Measure Performance and Analyse
17:03

Influencers and Evangelist
13:58

Viral Marketing
10:04

There are 5 Questions to Test Your Understanding of the Social Media Strategy Framework.

Building Social Media Strategy
5 questions
+
Understanding the Social Media Channels
8 Lectures 02:06:55
Why Social Media Network Matters
04:42

Facebook
14:15

LinkedIn
19:22

Youtube
19:37

Blogs
12:00

Micro Blogging and Twitter
19:50

Understanding Instagram
17:18

Understanding Pinterest
19:51

There are 5 Questions to test your Understanding about role and Strength of  various Social Media Channels

Understanding the Social Media Channels
5 questions
+
Developing Undersatnding of Other Key Concepts
4 Lectures 32:33
PPC-Overview
10:31

SEO-Overview
11:31

How Google Analytics Works
09:28

There are 10 Questions which deal with basic Understanding Developed for PPC, SEO and Google Analytics.

Developing Undersatnding of Other Key Concepts
10 questions

ThankYou
01:03
About the Instructor
Irfat Ahmad
5.0 Average rating
3 Reviews
7 Students
1 Course
Instructor with Rich Industry Experience

I have been associated with World's Leading Brands in FMCG and Telecommunication Industry since last 15 years and have worked extensively in field of Sales Operations  and Marketing. 

I am a regular learner and I keep on updating myself with new skills and mostly through online courses. I love talking to students and have been doing Guest Lectures on Social Media Marketing since last 2 years in Various Management Colleges and Institutes .

This Course is a result of my own Industry Experience and Academic Research of more than a year.  I am very much sure that this course will help Students to know more about Application part of Social Media and Social Media Marketing to improve their Career prospects and Business results.