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****ADDED NEW BONUS LECTURE TO THIS COURSE****
Retargeting is now a widely used advertising tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.
“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”
Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.
Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.
Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers.
Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.
I hope that this course will give you basic knowledge on retargeting on Facebook.
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|Section 1: Introduction|
Some Hard Facts of Facebook MarketingPreview
Advances in Retargeting
|Section 2: Importance of Retargeting|
Advantages of using Facebook for Retargeting Campaigns
Researches show Effectiveness of Retargeting
Scope of Retargeting
|Section 3: Setting up Retargeting on Facebook|
How Retargeting Works
Features of Facebook Pixel
Creating and Embedding of Facebook Pixel
|Section 4: Benefits of Retargeting|
Retargeting Benefits on Facebook – Part I
Retargeting Benefits on Facebook – Part II
|Section 5: Bonus Lectures|
Bonus Lecture No. 1Preview
Bonus Lecture No. 2Preview
Bonus Lecture No. 3Preview
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.