Basics of Facebook Retargeting

Learn the basics of retargeting on Facebook
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  • Lectures 14
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description


Retargeting is now a widely used advertising tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.

“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”

Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.

Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.

Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers. 

Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.

I hope that this course will give you basic knowledge on retargeting on Facebook.

Please convey your suggestions and comments on the course through the Udemy messaging system.

What are the requirements?

  • Should have basic knowledge of Facebook
  • Wish to widen knowledge of Facebook Marketing

What am I going to get from this course?

  • Learn the basics of retargeting
  • Learn the importance of retargeting in advertising
  • Know the benefits of retargeting customers on Facebook
  • Learn to install the retargeting Pixel

Who is the target audience?

  • Those who are marketing their products or services through a website
  • Those who wish to widen their knowledge on Facebook Marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Some Hard Facts of Facebook Marketing
Advances in Retargeting
Section 2: Importance of Retargeting
Advantages of using Facebook for Retargeting Campaigns
Researches show Effectiveness of Retargeting
Scope of Retargeting
Section 3: Setting up Retargeting on Facebook
How Retargeting Works
Features of Facebook Pixel
Creating and Embedding of Facebook Pixel
Section 4: Benefits of Retargeting
Retargeting Benefits on Facebook – Part I
Retargeting Benefits on Facebook – Part II
Section 5: Bonus Lectures
Bonus Lecture No. 1
Bonus Lecture No. 2
Bonus Lecture No. 3

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Instructor Biography

Girijan Raghavan, Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.

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