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Basics of Facebook Retargeting

Learn the basics of retargeting on Facebook
2.9 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,791 students enrolled
Last updated 7/2016
$15 $20 25% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Retargeting is now a widely used advertising tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.

“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”

Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.

Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.

Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers. 

Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.

I hope that this course will give you basic knowledge on retargeting on Facebook.

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Who is the target audience?
  • Those who are marketing their products or services through a website
  • Those who wish to widen their knowledge on Facebook Marketing
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn the basics of retargeting
Learn the importance of retargeting in advertising
Know the benefits of retargeting customers on Facebook
Learn to install the retargeting Pixel
View Curriculum
  • Should have basic knowledge of Facebook
  • Wish to widen knowledge of Facebook Marketing
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:05:59
3 Lectures 11:58
Importance of Retargeting
3 Lectures 11:35
Advantages of using Facebook for Retargeting Campaigns

Researches show Effectiveness of Retargeting

Scope of Retargeting
Setting up Retargeting on Facebook
3 Lectures 11:33
How Retargeting Works

Features of Facebook Pixel

Creating and Embedding of Facebook Pixel
Benefits of Retargeting
2 Lectures 10:51
Retargeting Benefits on Facebook – Part I

Retargeting Benefits on Facebook – Part II
About the Instructor
3.4 Average rating
78 Reviews
6,785 Students
9 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.

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