Basics of Facebook Marketing
3.2 (20 ratings)
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Basics of Facebook Marketing

Know the Fundamentals of Facebook Platform
3.2 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,181 students enrolled
Last updated 6/2016
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Desire to know about Facebook Marketing
Understand the importance of marketing on Facebook
View Curriculum
Requirements
  • Willingness to spend time in pursuing the course
Description

Facebook is now the biggest Social Media Platform in Digital Marketing. Facebook provides the chance for a business to engage with their target audience, that more traditional forms of marketing could not offer.

The main advantage of marketing on Facebook is that brands can have two way communication with customers. Brands can influence customer behavior and promote themselves to customers. Facebook is an ideal platform for content sharing with potential for viral marketing effects.

Now, this is a very basic course on marketing on Facebook. This will give you the basic introduction to the various aspects and the importance of Facebook marketing.

NOTE : New Lectures are added regularly as per the course structure.

Who is the target audience?
  • Those who are new to marketing aspects of Facebook
  • Not for those who have knowledge about Facebook Marketing
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 01:32:08
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Brief Introduction
1 Lecture 10:57
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Importance of Marketing on Facebook
4 Lectures 16:34
Benefits of Facebook Marketing - Part 1
04:04

Benefits of Facebook Marketing - Part 2
03:16

Benefits of Facebook Marketing - Part 3
05:40

Benefits of Facebook Marketing - Part 4
03:34
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Statistical Details of Facebook
2 Lectures 07:37
Few Statistical Data of Facebook Platform Part 1
04:08

Few Statistical Data of Facebook Platform Part 1
03:29
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Six Core Coals of Facebook Marketing
6 Lectures 57:00
Building a Loyal & Engaging Community
14:15

Listing Needs and Interests of Customers
07:39

Scrutinizing Opinion of People about the Brand
07:39

Motivating Call to Action
08:21

Increasing Online Exposure
11:45

Promoting the Brand
07:21
About the Instructor
Girijan Raghavan
3.3 Average rating
82 Reviews
7,415 Students
10 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.