Basics of Email Marketing
4.0 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Basics of Email Marketing

This is an introductory course on Email Marketing. It helps learners understand the basics of Email Marketing.
4.0 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,033 students enrolled
Last updated 6/2017
English
Price: Free
Includes:
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain Basic Understanding of Email Marketing
  • Understand the various types of emails used by organizations
  • Understand some ground rules for Email Marketing
  • Understand some basic metrics used in Email Marketing
View Curriculum
Requirements
  • There are no prerequisites for taking this course
  • All you need are a PC/laptop and headset
Description

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. This course will help learners understand some key topics of Email Marketing such as the types of emails, the metrics to be tracked, and the various components and basic rules for creating a good email.

Who is the target audience?
  • Anyone interested in learning about Email Marketing can take up this course for free.
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Curriculum For This Course
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Introduction to SMstudy
2 Lectures 06:01

This section provides an overview of the various topics covered in the SMstudy Guide for Digital Marketing

Introduction to SMstudy
02:23

This section provides a brief overview of how the SMstudy Guide can be used to enhance learning.

How to Use the SMstudy Guide?
03:38
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Email Marketing -Section 1
1 Lecture 15:42

This lecture will cover the following topics:

  • Overview of Email Marketing
  • Components of E-mail Marketing
  • Types of E-mail Marketing
Lecture 1
15:42
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Email Marketing Section 2
1 Lecture 08:13

This lecture will cover in detail the various benefits of Email Marketing.

Lecture 2
08:13
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Email Marketing Section 3
1 Lecture 03:54

This lecture will cover the important metrics used in Email Marketing.

Lecture 3
03:54
About the Instructor
SMstudy Certifications
4.2 Average rating
912 Reviews
18,651 Students
7 Courses
Global Certification Body for Sales and Marketing

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.